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GE began using PCBs (polychlorinated biphenyls, substances used for a wide range of industrial purposes) in the late 1940s.
GE's media bombardment against the Hudson cleanup was arguably the biggest sustained anti-environmental campaign ever waged; though the company refuses to divulge how much it spent, the New York Times estimated that it spent upwards of $60 million in 2000 alone.
But GE tried to have them set before engineers and others could look at such crucial factors as water currents and the type of material (mud or rocks) to be dredged at specific locations, and before the public had an opportunity to scrutinize and comment on them.