10th studio album (hence the title) released March 1990 reached No 15 on UK Album charts. Final album with Hugh Cornwall as the lead singer/lead guitarist, he left the band in August 1990. Produced by Roy Thomas Baker who had worked on a number of Queen albums.

Track Listing

1. 'Sweet Smell of Success'
2. 'Someone Like You'
3. '96 Tears'
4. 'In This Place'
5. 'Let's Celebrate'
6. 'Man of the Earth'
7. 'Too Many Teardrops'
8. 'Where I Live'
9. 'Out of My Mind'
10. 'Never to Look Back'
11. 'Instead of This' (2001 CD Bonus Track)
12. 'Poisonality' (2001 CD Bonus Track)
13. 'Motorbike' (2001 CD Bonus Track)
14. 'Something' (2001 CD Bonus Track)
15. 'You' (2001 CD Bonus Track)
16. '!Viva Vlad!' (2001 CD Bonus Track)
17. 'All Day and All of the Night' (2001 CD Bonus Track)
18. 'Always the Sun (Sunny-Side Up Mix)' (2001 CD Bonus Track)