3MP began transmission July 21, 1976, as Melbourne's seventh commercial radio station and the first new commercial station in over 40 years. The original licencees included a consortium of businessmen and media identities. Unlike other Melbourne radio stations that were based in the inner city areas, 3MP - as the callsign "MP", which stands for Mornington Peninsula, implies - was based in the south eastern suburb of Frankston, originally in the Bayside Shopping Centre. The station broadcast on 1380 kHz (changed to 1377 kHz in 1978) from the suburb of Rowville. Image File history File links No higher resolution available. ... Melbournes CBD has grown to straddle the Yarra River in three major precincts. ... Look up slogan in Wiktionary, the free dictionary. ... July 21 is the 202nd day (203rd in leap years) of the year in the Gregorian calendar, with 163 days remaining. ... 1976 (MCMLXXVI) was a leap year starting on Thursday. ... FreQuency is a music video game developed by Harmonix and published by SCEI. It was released in November 2001. ... A kilohertz (kHz) is a unit of frequency equal to 1,000 hertz (1,000 cycles per second). ... AM broadcasting is radio broadcasting using Amplitude Modulation. ... A radio format or programming format describes the overall content broadcast on a radio station. ... Pacific Star Network Limited (formerly Data and Commerce Limited) is traded on the Australian Stock Exchange ASX: PNW. PNW holds two broadcasting licences in Melbourne Australia - 3AK/SEN 1116 (1116 kHz) and 3MP (1377 kHz), both operating on transmitter power 5kW. The 3AK licence is presently leased to SEN (Sports... July 21 is the 202nd day (203rd in leap years) of the year in the Gregorian calendar, with 163 days remaining. ... 1976 (MCMLXXVI) was a leap year starting on Thursday. ... Melbournes CBD has grown to straddle the Yarra River in three major precincts. ... Melbournes CBD has grown to straddle the Yarra River in three major precincts. ... A beach on the Mornington Peninsula A beach on the Mornington Peninsula A beach on the Mornington Peninsula The Mornington Peninsula is a peninsula located south-east of Melbourne in Victoria, Australia, surrounded by Port Phillip, Western Port Bay and Bass Strait. ... Frankston can refer to: Frankston, Victoria - a suburb of Melbourne, Australia The City of Frankston - a Local Government Area in the same city The Frankston railway line in the same city Frankston railway station - the last station on the aforementioned railway line This is a disambiguation page — a navigational... A kilohertz (kHz) is a unit of frequency equal to 1,000 hertz (1,000 cycles per second). ... 1978 (MCMLXXVIII) was a common year starting on Sunday. ... Rowville is a suburb of Melbourne, Australia. ...

3MP's initial music format, developed by the station's first General Manager, Ray Bean, and Operations Manager, Geoff Brown, was a one-for-one mix of solid gold and current Top 40, a less edgy version of the popular "More Music" format employed by #1 rated 3XY. 3EE began in 1992 although it was originally the legendary radio station 3XY which began transmission in 1935. ...

In 1985, rival station 3AK suddenly dumped its Beautiful music format, despite strong ratings. The perception of management was that the format did not attract the sort of younger, more impulsive, listeners that had high disposable incomes so therefore were seen to not be attractive to advertisers. 1985 (MCMLXXXV) was a common year starting on Tuesday of the Gregorian calendar. ... 203. ... Beautiful music (sometimes abbreviated as BM / EZ) is a mostly-instrumental music format that was prominent in American radio from the 1960s through the 1980s. ... Rating is a means of classifying things in different categories. ...

3MP saw the gap in the market left by 3AK and within two weeks of 3AK's format change, 3MP had completely revamped its music library, on-air personnel and image to adopt an Easy listening format. 3MP went from being a modest rating station to become a strong competitor in the ratings even up against the almighty FM stations and dominant talkback station 3AW. Easy listening music is a style of popular music which emerged in the mid-20th century. ... The abbreviations FM, Fm, and fm may refer to: Electrical engineering Frequency modulation (FM) and its most common applications: FM broadcasting, used primarily to broadcast music and speech at VHF frequencies FM synthesis, a sound-generation technique popularized by early digital synthesizers Science Femtometre (fm), an SI measure of length... 3AW is a radio station in Melbourne, Australia on 693KHz AM. It began transmission in February 1932 as Melbournes fifth commercial radio station. ...

In 1993, 3MP's owner Wesgo bought out rival station 3EE and began simulcasting the same program format on both frequencies. Upon instruction from the Australian Broadcasting Authority in 1994, Wesgo had to split the stations into separate formats. 3MP retained its existing Easy Listening format while 3EE was relaunched as Magic 693 with music from the 1940s, 1950s and 1960s and weekend AFL broadcasts. Magic 693's ratings went up and 3MP's gradually came down. Southern Cross Broadcasting ended up buying 3MP and 3EE from Wesgo. Southern Cross had also closed 3MP's newsroom and replaced its news bulletins with those provided by 3AW. They kept 3EE to complement their top rating talkback station 3AW, and 3MP was sold to Goulburn Valley Broadcasters. 1993 (MCMXCIII) was a common year starting on Friday of the Gregorian calendar and marked the Beginning of the International Decade to Combat Racism and Racial Discrimination (1993-2003). ... 3EE began in 1992 although it was originally the legendary radio station 3XY which began transmission in 1935. ... The Australian Broadcasting Authority (commonly called the ABA in Australia) is an agency of the Australian federal government, responsible for regulating the television, radio, and Internet industries. ... 1994 (MCMXCIV) was a common year starting on Saturday the Gregorian calendar, and was designated as the International Year of the Family and the International Year of the Sport and the Olympic Ideal by United Nations. ... This article or section does not cite its references or sources. ... This does not cite its references or sources. ... The 1960s decade refers to the years from January 1, 1960 to December 31, 1969, inclusive. ... This article is about the national league in Australian rules football. ... Southern Cross Broadcasting is a diversified Australian media company. ... 3AW is a radio station in Melbourne, Australia on 693KHz AM. It began transmission in February 1932 as Melbournes fifth commercial radio station. ...

In 2001, 3MP was transferred to Data and Commerce Limited who already owned 3AK. In 2002, 3MP relocated from its studios in Frankston to inner suburban Richmond where it would share facilities with 3AK. Data and Commerce Limited is now known as Pacific Star Network Limited and is trading on the Australian Stock Exchange (ASX) under the code PNW. PNW holds two broadcasting licences in Melbourne Australia - 3AK (1116 kHz) and 3MP (1377 kHz), both operating on transmitter power 5kW. The 3AK licence is... 203. ... Frankston can refer to: Frankston, Victoria - a suburb of Melbourne, Australia The City of Frankston - a Local Government Area in the same city The Frankston railway line in the same city Frankston railway station - the last station on the aforementioned railway line This is a disambiguation page — a navigational... Richmond is an inner city suburb of Melbourne, Victoria, Australia. ...

The Secret Sound

The Secret Sound is played weekdays at 7:45 and 8:45 am with Burgo and at 4:45 and 5:45 pm with Cossy. A sound is played and listeners have to guess what the sound is. It jackpots by $25 every time.

On air staff

3MP is currently rating around 3% of the Melbourne listening audience. Baby John Burgess is an Australian television personality. ... Shawn Cosgrove (born ?) is a famous Australian voice-over artist and announcer. ... This article or section does not adequately cite its references or sources. ... Melbournes CBD has grown to straddle the Yarra River in three major precincts. ...

External link

• 3MP website