3EE began in 1992 although it was originally the legendary radio station 3XY which began transmission in 1935. 3XY was Melbourne's dominant music radio station during the 1970s and early 1980s with a Top 40 music radio format, but its fortunes declined in the late 1980s with the advent of FM radio in Australia. 1992 is a leap year starting on Wednesday of the Gregorian calendar. ... 1935 was a common year starting on Tuesday (link will take you to calendar). ... The City of Melbournes coat of arms Melbourne is the capital and largest city of the state of Victoria, and the second largest city in Australia (after Sydney), with a population of 3,600,650 in the Melbourne metropolitan area (June 2004) and 61,670 in the City of... This article provides extensive lists of events and significant personalities of the 1970s. ... // Events and trends The 1980s marked an abrupt shift towards more conservative lifestyles after the momentous cultural revolutions which took place in the 60s and 70s and the definition of the AIDS virus in 1981. ... Top 40 is a radio format based on frequent repetition of songs from a constantly-updated list of the forty best-selling singles. ... Music radio is a radio format where music is the primary source of broadcast content on both commercial and non-commercial stations. ... // Events and trends The 1980s marked an abrupt shift towards more conservative lifestyles after the momentous cultural revolutions which took place in the 60s and 70s and the definition of the AIDS virus in 1981. ... The abbreviations FM, Fm, and fm may refer to: Electrical engineering Frequency modulation (FM) and its most common applications: FM radio, used primarily to broadcast music and speech at VHF frequencies FM synthesis, a sound-generation technique popularized by early digital synthesizers Science Femtometre (fm), an SI measure of length...

After a string of failed program formats and as a result, loss of ratings and consequent dramatic financial losses, the 3XY licence was bought by Sydney based AWA Ltd who also owned 2CH in Sydney. AWA shut down 3XY, broadcasting on 1422 kHz, on 23 September 1991 with plans to revive the station early in 1992 with a new name and frequency. Although it was a relaunch of the 3XY licence that had been in existence since 1935 and not the issuing of a new one, AWA chose to promote the forthcoming 3EE as a "completely new" station. The Aw are an endangered indigenous group of people living in the eastern Amazon forests of Brazil. ... 2ch home page. ... Sydney Harbour looking south from the vicinity of the Sydney Harbour Bridge towards the CBD skyline; the Opera House is visible in the background on the left. ... 1991 is a common year starting on Tuesday of the Gregorian calendar. ... 1992 is a leap year starting on Wednesday of the Gregorian calendar. ...

3EE, broadcasting on 693 kHz, began official transmission at 7.00am Friday 2 July 1992. Promoted as The Breeze, the station had a mix of talk based programming and easy listening music, but fared poorly in the ratings, which led one writer on Melbourne radio to famously comment That Breeze must have smelt a bit!. 1992 is a leap year starting on Wednesday of the Gregorian calendar. ...

AWA sold the 3EE licence to rival broadcaster Wesgo Limited in May 1993 who converted 3EE into simulcast with their other radio station 3MP on 1377 kHz. The two signals promised 3MP a strong signal across all of Melbourne as 1377 was aimed towards the Southern and Eastern suburbs and 693 was broadcasting from the Western suburb of Werribee. 1993 is a common year starting on Friday of the Gregorian calendar and marked the Beginning of the International Decade to Combat Racism and Racial Discrimination (1993-2003). ... 3MP began transmission July 21, 1976, as Melbournes seventh commercial radio station and the first new commercial station in over 40 years. ...

The Australian Broadcasting Authority ordered 3MP cease the simulcast arrangement in 1994 and split the two frequencies into separate formats. In March 1994, 3EE became known as Magic 693 with a 40s, 50s and 60s music format, while 3MP maintained its more mainstream 'easy listening' format on 1377.

Media operator Southern Cross Broadcasting who also owned Melbourne radio stations 3AK and 3AW, bought the 3MP and 3EE licences and in accordance with media ownership laws, chose to keep 3AW and 3EE (Magic 693) and sell off the lower rating 3AK and 3MP licences. Southern Cross Broadcasting is a diversified Australian media company. ... 3AK began broadcasting November 29, 1931, on the frequency 1500 kHz. ... 3AW began transmission in February 1932 as Melbournes fifth commercial radio station. ...

See also

• List of Australian radio stations

List of Australian radio stations. ...

External links

• 3EE website