42 Entertainment (originally 4orty 2wo Entertainment) is a Seattle-based creator of alternate reality games (ARGs) founded by Jordan Weisman. It is known for running some of the highest-expose ARGs for big name companies, such as Microsoft. City nickname Emerald City City bird Great Blue Heron City flower Dahlia City mottos The City of Flowers The City of Goodwill City song Seattle, the Peerless City Mayor Greg Nickels County King County Area - Total - Land - Water - % water 369. ... Alternate Reality, see Alternate Reality (computer game). ... Jordan Weisman is an American game designer and serial entrepreneur who has founded four major game design companies, each in a different game genre and segment of the industry. ...
Their two most famous ARGs are the I Love Bees promotion for Halo 2; and Year Zero, for the Nine Inch Nails album Year Zero. They are currently involved with the viral marketing campaign for the upcoming film, The Dark Knight. I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as a real-world experience of, and a viral marketing campaign for, the Halo 2 video game. ... This article is about the video game. ... Year Zero is an alternate reality game based on the Nine Inch Nails concept album of the same name, its expected follow-up, and a possible accompanying movie project. ... NIN redirects here. ... Year Zero (also known as Halo 24) is the sixth Nine Inch Nails studio album, released on April 16, 2007 in Europe, April 17 in the United States, and April 25, 2007 in Japan. ... Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. ... The Dark Knight is a 2008 superhero film based on the fictional DC Comics character Batman. ...
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