The Turbulence spot is a visual idea that ponders the notion of air as water. Four brand new Cadillac vehicles the CTS-V, Escalade, SRX and XLR race toward the same desert intersection with the air as water effect applied to each car.
A52 is a great go-to company when you have a visual effects challenge, said Jack Nelson, chemistris project producer.
As the overriding creative ideas came together, the challenges presented to A52s in-house CGI team were to give the effect certain characteristics of water while eliminating attributes like spray and droplets.
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