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The A8 débuted as a model line in its own right for the 1994 model year in Europe and for the 1997 model year in the United States and was unique at the time for having an aluminium bodyshell, based on Audi Space Frame technology, a distinction that is now shared by the Jaguar XJ.
Models in the Americas are sold as the A8, A8 L and A8 L W12.
In 2004, Audi won a Challenge Bibendum award for its A8 3.0 TDI (the A8 variant with the 3.0 L diesel).