AND1
Type	Private corporation
Founded	1993
Headquarters	Paoli, Pennsylvania, USA
Key people	CEO of AND1:Seth Berger CEO of American Sporting Goods: Ken Wulff
Industry	sporting goods, basketball
Products	Athletic shoes, apparel, sports equipment, accessories
Revenue	$150 million (FY 2005)[1]
Website	http://and1.com

A pair of And 1 basketball shoes.

AND1 is an athletic shoe manufacturer specializing in basketball shoes and apparel. Founded in 1993, its US headquarters are located in Paoli, Pennsylvania. The company derives its name from a phrase popular with basketball broadcasters. When a player is fouled while shooting, makes the shot, and is awarded a free throw to add another point, a broadcaster might say "And one!". Image File history File linksMetadata AND1logo. ... ... 1993 (MCMXCIII) was a common year starting on Friday of the Gregorian calendar and marked the Beginning of the International Decade to Combat Racism and Racial Discrimination (1993-2003). ... Paoli is a census-designated place located in Chester County, Pennsylvania. ... Chief Executive Officer (CEO) is the job of having the ultimate executive responsibility or authority within an organization or corporation. ... Chief Executive Officer (CEO) is the job of having the ultimate executive responsibility or authority within an organization or corporation. ... Sports equipment includes any object used for sport or exercise. ... Sara Giauro shoots a three-point shot, FIBA Europe Cup for Women Finals 2005. ... An athletic shoe is a generic name for a shoe designed for sporting activities, as differentiated from, for instance, dress shoes. ... It has been suggested that folding clothes be merged into this article or section. ... Sports equipment includes any object used for sport or exercise. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Revenue is a U.S. business term for the amount of money that a company earns from its activities in a given period, mostly from sales of products and/or services to customers. ... Image File history File links Green_Arrow_Up. ... A fiscal year (or financial year or accounting reference date) is a 12-month period used for calculating annual (yearly) financial reports in businesses and other organizations. ... A website (or Web site) is a collection of web pages, typically common to a particular domain name or subdomain on the World Wide Web on the Internet. ... Image File history File links Download high resolution version (1959x1785, 364 KB)And1 basketball shoes. ... Image File history File links Download high resolution version (1959x1785, 364 KB)And1 basketball shoes. ... An athletic shoe is a generic name for a shoe designed for sporting activities, as differentiated from, for instance, dress shoes. ... Paoli is a census-designated place located in Chester County, Pennsylvania. ... Wally Szczerbiak at the free throw line. ...

Company history

In 1993, AND1 initially began with a partnership with Seth Berger, Jay Coen Gilbert and Tom Austin as no more than a grad school project. Trash talk basketball slogans such as "Pass. Save Yourself The Embarrassment" were early strategies used to distinguish their products from the rest of the market. To meet Wikipedias quality standards, this article or section may require cleanup. ...

In late 1998, a videotape containing streetball stunts was delivered to AND1 office by Ron Naclerio, coach of the Benjamin Cardozo High school team in Queens, New York. The tape contained low quality camera moves, poor resolution and nearly indecipherable audio featuring a streetballer by the name of Rafer Alston. At the time he was a student at Fresno State upon entering the 1998 NBA Draft. Alston would end up signing the first endorsement deal with the company. The highlight tape would soon be known as the "Skip tape" as it coincides with Rafer's streetball nickname "Skip to my Lou". At this time, the tape did not circulate outside the company. Streetballers at the Venice Beach basketball courts, USA. Streetball is an urban form of basketball, played in playgrounds and imitated in gymnasiums across the world. ... Queens Borough in New York City, in yellow This article is about the New York City borough. ... Official language(s) None Capital Albany Largest city New York City Area  Ranked 27th  - Total 54,520 sq mi (141,205 km²)  - Width 285 miles (455 km)  - Length 330 miles (530 km)  - % water 13. ... Streetballers at the Venice Beach basketball courts, USA. Streetball is an urban form of basketball, played in playgrounds and imitated in gymnasiums across the world. ... Rafer Jamel Alston, a. ... The campus on a sunny day California State University, Fresno, commonly referred to as Fresno State, is one of the campuses of California State University, located at the northeast edge of Fresno, California. ... 1998 NBA Draft - 24 June 1998 - General Motors Place in Vancouver, British Columbia, Canada. ...

In 1999 AND1 marketing division shot their first series of commericals and print ads at Haverford College using NBA players Darrell Armstrong, Rex Chapman, Larry Hughes, Raef LaFrentz, Toby Bailey, Miles Simon in Philadelphia. While the traditional marketing campaign was unsuccessful, the young company would restrategize itself using the "Skip tape". Which was edited and reprinted into 50,000 copies in a limited run and distributed across basketball camps, clinics, record labels in the next 8 weeks. The tape would become the first "Mix Tape", and turned Alston into an overnight sensation^[2]. Haverford College is a private, coeducational liberal arts college located in Haverford, Pennsylvania, a suburb of Philadelphia. ... The National Basketball Association of the United States and Canada, commonly known as the NBA, is the premier professional basketball league in North America. ... Darrell Eugene Armstrong (born June 22, 1968 in Gastonia, North Carolina) is an NBA basketball player. ... Rex Everett Chapman (born October 5, 1967 in Bowling Green, Kentucky) is an American former professional basketball player. ... Larry Darnell Hughes (born January 23, 1979 in St. ... Raef Andrew LaFrentz (Born May 29, 1976 in Hampton, Iowa) is an NBA Basketball player who currently plays for the Boston Celtics. ... John Garfield Toby Bailey (born November 19, 1975 in Los Angeles, California) is an American professional basketball player who was selected by the Los Angeles Lakers (45 overall pick) of the 1998 NBA Draft. ... Miles Julian Simon (born November 21, 1975 in Stockholm, Sweden) is a former professional basketball point guard who played in Europe and briefly with the Orlando Magic of the NBA. Played for two seasons for the Dakota Wizards (Bismarck, ND) of the Continental Basketball Association, and led the Wizards to...

The main distribution would begin nationally when AND1 became a product partner with FootAction. The first known offer was made available in the summer of 1999, which included a free AND1 Mix Tape gift with purchase of anything in store. Approximately 200,000 tapes were distributed in the short span of 3 weeks, making it one of the most successful promotion in U.S retail history. Immediately filmmakers were sent across the country to capture and find the next streetball legend^[3]. Foot Locker Incorporated is an sportswear retailer based in the United States. ...

Tour history

On October 31, 1999 David Bender initiated the first AND1 free tournament to be held at Hunter College's gym. It was called the "Platinum Player" game featuring local talents^[4]. Mos Def also became the first artist to perform after a full length AND1 game. Hunter College of The City University of New York See also: Hunter College High School Hunter College of The City University of New York (known more commonly as simply Hunter College) is a senior college of the City University of New York (CUNY), located on Manhattans Upper East Side. ... Mos Def (born Dante Terrell Smith on December 11, 1973) is a critically acclaimed rapper and actor. ...

By June 2000, "Mix Tape 2: The Remix" was introduced at FootAction due to increasing demands. AND1 would also simultaneously release its first sneaker called "the Tochillin", which sold out nation wide.

In February 2001, "Mix Tape 3" was released to coincide with their 18 cities full-length games. By June 2001 more facilities were rented and the company would continue luring talents while turning the informal expedition into an officially trademarked "AND1 Mixtape Tour" lead by the "AND1 bus" filled with tag style artworks. A second bus was added to the tour in 2002. AND1 Mixtape Tour 2005 The AND1 Mixtape Tour is a traveling basketball competition and exhibition sponsored by the basketball apparel manufacturer AND1. ... Graffiti is the unofficial application of graphics on publicly viewable surfaces. ...

The first AND1 show was televised by ESPN titled "StreetBall: The AND 1 Mix Tape Tour". The show revealed the success and popularity of the tour to a national audience for the first time. For the span of 8 weeks in September 2002, the 8 episodes of the show received one of the highest ratings in ESPN history. The episodes would later become available in VHS and DVD format in local Circuit City, Blockbuster, and Best Buy stores. "Mix Tape 5" would become #1 top selling sports video in the United States^[5]. ESPN (an acronym for the Entertainment and Sports Programming Network) is an American cable television network dedicated to broadcasting sports-related programming 24 hours a day. ... Top view of VHS cassette with U.S. 25c coin for scale Bottom view of VHS cassette with magnetic tape exposed Top view of VHS cassette with front casing removed The Video Home System, better known by its abbreviation VHS, is a recording and playing standard for analog video cassette... DVD (Digital Versatile Disc) is an optical disc storage media format that can be used for data storage, including movies with high video and sound quality. ... Circuit City (NYSE: CC) is a Fortune 200 consumer electronics retailer with over $11 billion USD in sales. ... Blockbuster Inc. ... Best Buy is sometimes called the big blue box because of the prominent design on Best Buy stores resembling a blue box. ...

Present

On May 18, 2005 AND1 was sold to American Sporting Goods company^[6]. The transitioning plan is expected to keep the AND1 brand separate, as well as help further expand the product to a more international audience. Brand revenues have grown from $1 million in 1993 to more than $150 million in 2005. AND1 footwear and apparel is sold in more than 130 countries around the world and worn by the New Zealand, Slovenian, Puerto Rican and Turkish national basketball teams^[7]. The AND1 Mixtape Tour continues to travel across US to showcase streetball talents along with the products. Besides being recognized as a legit street brand, the company is also outfitting over 20% of the NBA's players. AND1 Mixtape Tour 2005 The AND1 Mixtape Tour is a traveling basketball competition and exhibition sponsored by the basketball apparel manufacturer AND1. ...

The Players

The AND 1 team.

AND1 maintains a team of streetballers, including players such as Circus, Hot Sauce, Helicopter, Air Up There, Main Event, Half-Man Half-Amazing, The Professor and AO. Every year, all the best players of the AND1 team tour America to recruit the next streetball legend. The recruiting has since been edited for airing on ESPN and ESPN 2 "Street Ball". Some sponsored athletes from the NBA include Jason Williams, Speedy Claxton, David West, and streetball legend Rafer 'Skip To My Lou' Alston. Image File history File links Download high-resolution version (1536x1024, 900 KB) The AND 1 team gets ready for a game. ... Image File history File links Download high-resolution version (1536x1024, 900 KB) The AND 1 team gets ready for a game. ... Streetballers at the Venice Beach basketball courts, USA. Streetball is an urban form of basketball, played in playgrounds and imitated in gymnasiums across the world. ... Philip Champion (born June 16, 1976 in Jacksonville, FL) also known as Hot Sauce is an American basketball player who has played on the Streetball AND1 Mix Tape Tour. ... Taurian Fontenette -aka the Air Up There-is a streetball player from Hitchcock, Texas who plays on the AND1 Mixtape Tour. ... Waliyy Dixon aka Main Event is a streetball player from Linden, New Jersey. ... Grayson Boucher (born June 10, 1984 in Keizer, Oregon) is a American basketball player who plays on the Streetball AND 1 Mix Tape Tour. ... Aaron AO Owens (1974- ) is an American streetball player and one of the original players on the And1 Street basketball team. ... ESPN (an acronym for the Entertainment and Sports Programming Network) is an American cable television network dedicated to broadcasting sports-related programming 24 hours a day. ... ESPN2 debuted on October 1, 1993, as a sister station of ESPN. Nicknamed the deuce, ESPN2 was to be branded as a network for a younger generation of sports fans featuring edgier graphics as well as extreme sports like motocross, snowboarding, and BMX racing. ... Jason Chandler Williams (born November 18, 1975, in Charleston, West Virginia) is a basketball player for the Miami Heat of the NBA. He grew up in Belle, West Virginia, a small town less than 10 miles from Charleston, where he graduated from Dupont High School, a now-defunct institution. ... Craig Speedy Claxton (born May 8, 1978 in Hempstead, New York) is an American basketball player with the NBAs Atlanta Hawks. ... David Moorer West (born August 29, 1980, in Teaneck, New Jersey) is a professional basketball player in the NBA. After a four-year career at Xavier University, where he was named National Player of the Year in 2003, he was the 18th overall selection of the 2003 NBA Draft by... Rafer Jamel Alston, a. ...

Video games

The first basketball game to test the AND1 streetball style of play in the market was actually not AND1. EA's NBA Street was published in 2001 with the complete NBA license, but featured dunks and passes in AND1 fashion. It would not be until 2002 when Activision announced the first AND1 video game called Street Hoops featuring actual AND1 players. EA Sports is a brand name used by Electronic Arts since 1993 to distribute games based on sports. ... NBA Street is a successful basketball game created by EA Sports BIG. It was released in 2001 for the PlayStation 2. ... Activision, Inc. ... Street Hoops is a video game of the sports genre released in 2002 by Black Ops. ...

Street Hoops is a video game of the sports genre released in 2002 by Black Ops. ... Activision, Inc. ... An editor has expressed a concern that the subject of the article does not satisfy the notability guideline or one of the following guidelines for inclusion on Wikipedia: Biographies, Books, Companies, Fiction, Music, Neologisms, Numbers, Web content, or several proposals for new guidelines. ... The PlayStation 2 (PS2) ) is Sonys second video game console, the successor to the PlayStation and the predecessor to the PlayStation 3. ... Xbox is a sixth generation era video game console produced by Microsoft. ... The Nintendo GameCube (Japanese: ゲームキューブ; originally code-named Dolphin during development; abbreviated as GCN) is Nintendos fourth home video game console, belonging to the 128-bit era; the same generation as Segas Dreamcast, Sonys PlayStation 2, and Microsofts Xbox. ... AND 1 Streetball is an upcoming Streetball videogame coming out for Playstation 2 and Xbox in March of 2006, developed by Black Ops Entertainment and published by Ubisoft. ... Ubisoft Entertainment (formerly Ubi Soft) is a computer and video game publisher and developer with headquarters in Montreuil, France. ... An editor has expressed a concern that the subject of the article does not satisfy the notability guideline or one of the following guidelines for inclusion on Wikipedia: Biographies, Books, Companies, Fiction, Music, Neologisms, Numbers, Web content, or several proposals for new guidelines. ... The PlayStation 2 (PS2) ) is Sonys second video game console, the successor to the PlayStation and the predecessor to the PlayStation 3. ... Xbox is a sixth generation era video game console produced by Microsoft. ...

References

The introduction to this article provides insufficient context for those unfamiliar with the subject matter. ... December 6 is the 340th day (341st on leap years) of the year in the Gregorian calendar. ... The introduction to this article provides insufficient context for those unfamiliar with the subject matter. ... December 6 is the 340th day (341st on leap years) of the year in the Gregorian calendar. ... The introduction to this article provides insufficient context for those unfamiliar with the subject matter. ... December 6 is the 340th day (341st on leap years) of the year in the Gregorian calendar. ... The introduction to this article provides insufficient context for those unfamiliar with the subject matter. ... December 6 is the 340th day (341st on leap years) of the year in the Gregorian calendar. ... The introduction to this article provides insufficient context for those unfamiliar with the subject matter. ... December 6 is the 340th day (341st on leap years) of the year in the Gregorian calendar. ... The introduction to this article provides insufficient context for those unfamiliar with the subject matter. ... December 6 is the 340th day (341st on leap years) of the year in the Gregorian calendar. ... The introduction to this article provides insufficient context for those unfamiliar with the subject matter. ... December 6 is the 340th day (341st on leap years) of the year in the Gregorian calendar. ...

External links

• Company website
• Official AND1 forum
• And1: Well-Fed Street Cred (The Chicago Sports Review - October 2005)
• Gamefaqs