FACTOID #53: If you thought Antarctica was inhospitable, think again - its land area is only ninety-eight percent ice. Reassuringly, the other 2% is categorised as "barren rock".
Associação Portuguesa da Cortiça is the PortugueseCork Association, a consortium of cork growers and manufacturers.
A major current issue for the association is the decreasing support for cork as a bottle seal, as the popularity of plastic and other stoppers rises.
There is a major discussion about which closure suits wine the best. There are several reports defending the use of screwcaps, mostly coming from New Zealand, but for each report defending the use of screwcaps, there is also another report defending the use of corks. These reports serve both sides of the discussion, but the customer will have the last word.
APCOR points to Portugal's Subercentro cork processing facility--which happens to be owned by APCOR's current president--as a prime example of the industry's commitment to the elimination of TCA.
This is quite a change in attitude from previous years, when the cork industry tended to downplay the issue and point to "improper storage" on the wineries' part as a major cause of the TCA problem.
APCOR is also targeting consumers directly with a multi-million-dollar advertising campaign, the first in the organization's history.
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