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Encyclopedia > ATV Midlands
Associated TeleVision
ATV Network
Based in Elstree, London, Birmingham
Broadcast area London weekends 1955-1968
Midlands weekdays 1956-1968
Midlands all week 1968-1981
Launched 24 September 1955 in London
17 February 1956 in the Midlands
All week in the Midlands from 29 July 1968
Closed 31 December 1981
Replaced ABC in the Midlands on weekends from 1968
Replaced by LWT in London on weekends from 1968
Central Television in the Midlands from 1982
Owned by Associated Communications Corporation

Associated TeleVision Limited, later ATV Network and best known simply as ATV, was a British ITV company from 1955 until 1981. ATV Colour logo This is a copyrighted and/or trademarked logo. ... Elstree is a small village in Hertsmere borough of Hertfordshire on the A5, north of London. ... This article is about the capital of England and the United Kingdom. ... This article is about the city in England. ... This article is about the capital of England and the United Kingdom. ... In general, the midlands of a territory are its central regions. ... September 24 is the 267th day of the year (268th in leap years) in the Gregorian calendar. ... 1955 (MCMLV) was a common year starting on Saturday of the Gregorian calendar. ... February 17 is the 48th day of the year in the Gregorian calendar. ... Year 1956 (MCMLVI) was a leap year starting on Sunday of the Gregorian calendar. ... July 29 is the 210th day (211th in leap years) of the year in the Gregorian Calendar, with 155 days remaining. ... 1968 (MCMLXVIII) was a leap year starting on Monday (the link is to a full 1968 calendar). ... December 31 is the 365th day of the year (366th in leap years) in the Gregorian Calendar. ... 1981 (MCMLXXXI) was a common year starting on Thursday of the Gregorian calendar. ... ABC logo, 1960s ABC Television or ABC Weekend TV was the British Independent Television (ITV) (commercial television) contractor on Saturdays and Sundays in the Midlands and North of England between 1956 and 1968. ... This article or section does not cite its references or sources. ... Central TV logo, 1985_1998 Central Independent Television, or to give it its familiar name, Central Television or Central, is a British Independent Television company that took over from ATV on 1 January 1982. ... It has been suggested that Channel 3 (UK) be merged into this article or section. ...

Contents

Formation

The company was formed from the merger of the Associated Broadcasting Development Company (known as ABDC and under the control of Norman Collins) and the Incorporated Television Programme Company (known as ITC and under the control of Prince Littler and Lew Grade). Norman Collins was a British radio and television executive, and one of the major figures behind the establishment of the Independent Television (ITV) network in the UK, which was the first organisation to break the BBC’s broadcasting monopoly when it began transmitting in 1955. ... The ITC Entertainment logo The Incorporated Television Company (ITC) was founded by television mogul Lew Grade in 1954. ... Lew Grade, Baron Grade (birth name Louis Winogradsky) (December 25, 1906 - December 13, 1998) was an influential showbusiness impresario and television company executive in the United Kingdom. ...


Both companies had applied for a contract to become one of the new ITV stations. ABDC won the contract but had insufficient money to operate it; ITC failed to win a contract, mainly due to the stranglehold this would give the Grades and Stoll-Moss theatres over talent in the UK. The merger provided the money required but put Littler and Grade in real control of the new company, effectively sidelining Collins.


The new company was originally known as the Associated Broadcasting Company (and therefore ABC), but Associated British Corporation's parent company, who wished to call their station ABC and also ran a large chain of cinemas under those initials, successfully sued for prior ownership. The name change took place after ABC had been operating for three weeks; the new name chosen was Associated TeleVision Ltd, producing the initials ATV. The company's logo, originally designed for ABC and tweaked for the newly renamed ATV was a "shadowed eye", which was inspired by the CBS logo and reputedly designed by Lew Grade on a transatlantic flight back from the US. The logo is one of the most recognisable in broadcasting. ABC logo, 1960s ABC Television or ABC Weekend TV was the British Independent Television (ITV) (commercial television) contractor on Saturdays and Sundays in the Midlands and North of England between 1956 and 1968. ... CBS is one of the largest radio and television networks in the United States. ...


ATV Music

As a side note to ATV's television activities, the company also set up a music publishing division. This was known as ATV Music and existed initially to publish TV-related music, such as theme tunes, composed by its in-house composers. This company was eventually split away from the parent company and went through numerous different owners as well as buying into other established music publishers including Northern Songs - The Beatles publishing company. ATV Music eventually settled into the hands of Michael Jackson before being merged into Sony/ATV Music Publishing. A music publisher is an agent, who deals in the marketing of songs. ... Northern Songs Ltd. ... The Beatles were an English rock band from Liverpool whose members were John Lennon, Paul McCartney, George Harrison and Ringo Starr. ... For other people named Michael Jackson, see Michael Jackson (disambiguation). ... Sony/ATV Music Publishing LLC is one of the worlds largest music publishing firms. ...


Broadcasting

ATV (as ABC at first) began broadcasting in its own right on Saturday 24 September 1955 (after jointly presenting the network's opening night on Thursday 22 September). The company had won two ITV contracts, the Saturday and Sunday contract for London and the Monday–Friday contract for the Midlands. The latter service opened on 17 February 1956, with, ironically, ABC providing the weekend programmes. September 24 is the 267th day of the year (268th in leap years) in the Gregorian calendar. ... 1955 (MCMLV) was a common year starting on Saturday of the Gregorian calendar. ... September 22 is the 265th day of the year in the Gregorian calendar (266th in leap years). ... This article is about the capital of England and the United Kingdom. ... In general, the midlands of a territory are its central regions. ... February 17 is the 48th day of the year in the Gregorian calendar. ... Year 1956 (MCMLVI) was a leap year starting on Sunday of the Gregorian calendar. ... ABC logo, 1960s ABC Television or ABC Weekend TV was the British Independent Television (ITV) (commercial television) contractor on Saturdays and Sundays in the Midlands and North of England between 1956 and 1968. ...


The new company ran into further financial difficulty due to the staggering losses of the first two years of ITV and the start-up costs. The London weekday contractor Associated-Rediffusion shouldered some of ATV's losses and further funding was achieved by selling shares in the company, mainly to the Daily Mirror newspaper. The company structure was changed several times until 1966, when ATV and ITC both became subsidiaries of the Associated Communications Corporation (ACC), formed by turning the old structure on its head. This marked the point where Lew Grade moved from being the greatest influence over the company, to him taking actual control. Associated-Rediffusion, later Rediffusion London, was the British Independent Television (commercial television) contractor for London, on weekdays between 1954 (transmissions started on September 22, 1955) and July 29, 1968. ... Alternate newspaper: The Daily Mirror (Australia) The Daily Mirror is a popular British tabloid daily newspaper. ... 1966 (MCMLXVI) was a common year starting on Saturday (the link is to a full 1966 calendar). ...


ATV's main impact on the early ITV service was, no surprise given its ancestry, in the field of variety and light entertainment.


In the major contract and region changes in 1968, ATV lost the weekend franchise in London to the new London Weekend Television, but its Midlands contract was renewed for the full seven days instead. The weekday/weekend "split-service" ended in the North & Midlands with the 1968 franchise round, continuing only in the London area. 1968 (MCMLXVIII) was a leap year starting on Monday (the link is to a full 1968 calendar). ... This article or section does not cite its references or sources. ... Compass rose with north highlighted and at top Look up North in Wiktionary, the free dictionary. ... In general, the midlands of a territory are its central regions. ... This article is about the capital of England and the United Kingdom. ...


In 1969, in readiness for colour broadcasting in the UK, a large new 'state of the art' television studio was built off Broad Street, in the heart of Birmingham. Constructed alongside a 100 metre high tower block, Alpha Tower, it was to replace the former Alpha Studios in Aston. The complex was named 'The Paradise Centre'. This was finally closed in 1997 when the centre was diagnosed with the building condition concrete cancer. However the centre, now owned by Carlton, was very rarely used as they had moved to smaller studios just around the corner in Gas Street. Year 1969 (MCMLXIX) was a common year starting on Wednesday (the link is to a full 1969 calendar). ... This article is about the city in England. ... Alpha Tower now looks very outdated as it is surrounded by new developments in the redevelopment of Birmingham, UK. A prime example of architecture from the 1960s and 1970s which is now being widely disputed by the public and experts. ...


At the time of writing (2006) the studios are due to be demolished for a new retail development and office complex. Alpha Tower will survive as it is a listed building.


Loss of franchise

In 1981 the Independent Broadcasting Authority (IBA) decided that ATV's lack of regional programming and production (it had a major studio centre at Elstree in Hertfordshire, well outside its Midlands franchise) was hampering the region, so it insisted that the new applicant for the franchise be more clearly based in the region and have separate facilities for East and West Midlands. 1981 (MCMLXXXI) was a common year starting on Thursday of the Gregorian calendar. ... The Independent Broadcasting Authority (IBA) was the regulatory body in the United Kingdom for commercial television (ITV and Channel 4 - cable and satellite television were the responsibility of the Cable Authority) and radio broadcasts. ... Elstree is a small village in Hertsmere borough of Hertfordshire on the A5, north of London. ... Hertfordshire (pronounced Hartfordshire and abbreviated as Herts) is an inland county in the United Kingdom and part of the East of England Government Office region. ...


ATV Midlands Limited, a shell company owned by ACC, applied successfully for the franchise. As a condition of its award, ACC was forced to divest itself of 49% of the company and rename the company.


After a weather report on New Year's Eve 1981, they said "ATV" for the final time and on 1-1-82 it was renamed Central Independent Television.


The new company name was registered as Central Independent Television plc and the new logo, advertised as being a UFO, appeared on 1 January 1982. Central maintained control of ATV's news archive and regional programmes, plus programming already in production or being shown at the time of changeover; the rest of the ATV archive was sold on by ACC. This article or section does not cite its references or sources. ... A UFO or Unidentified Flying Object is any real or apparent flying object which cannot be identified by the observer and which remains unidentified after investigation. ... January 1 is the first day of the calendar year in both the Julian and Gregorian calendars. ... 1982 (MCMLXXXII) was a common year starting on Friday of the Gregorian calendar. ... ATV can refer to: All-terrain vehicle, the a personal recreational vehicle normally consisting of a motorcycle-like engine, four balloon tires and a fiberglass body; a four-wheeler. ...


ACC later divested itself of the remainder of Central after the Australian investor Robert Holmes à Court staged a boardroom coup and forced Lew Grade to cede control. Michael Robert Hamilton Holmes à Court (July 27, 1937, Johannesburg, South Africa - September 2, 1990, Perth, Western Australia) was an entrepreneur who became Australias first billionaire before dying suddenly of a heart attack in 1990. ...


ACC remained in control of ITC and Stoll-Moss Theatres until ITC was sold to Polygram International Television—coincidentally bringing Lew Grade back into control of ITC until his death in 1998. Stoll-Moss Theatres, the last remaining part of ACC, was sold to the Really Useful Group in 2001. PolyGram was the name from 1972 of the major label recording company started by Philips as a holding company for its music interests in 1945. ... The Really Useful Group (RUG) is a international company set up in 1977 by Lord Andrew Lloyd Webber. ...


Carlton Communications had spent much of the 1980s and 1990s buying up the intellectual property of the former ACC, including the rights to the ATV logo and company name, the ATV news archive (via its purchase of Central) and finally both the ATV and ITC archives, before itself being swallowed-up by Granada. Carlton Television was the United Kingdom Channel 3 (ITV) licensee for London and the surrounding areas from 9:25am every Monday to 5. ... This article or section does not cite its references or sources. ...


Recent changes have seen Granada Ventures take over Carlton, and all of ATV's national archive programming has been taken into their ownership. The regional news archive from ATV and Central, plus some regional programmes, are now stored at the Media Archive for Central England in Nottingham. This archive is located at Nottingham University, which by co-incidence now own the former Central Studios in the City where the archive is kept. This article or section does not cite its references or sources. ...


ATV Network Limited was 'dissolved' as a company in 1992; however, just like Rediffusion, it made a strange comeback many years later. Just as Victor Lewis-Smith bought the rights and logo to Rediffusion many years ago, so too in 2006 "ATV Network Limited" was revived as a company brand independent of Granada and its previous archive. Associated-Rediffusion, later Rediffusion London, was the British Independent Television (commercial television) contractor for London, on weekdays between 1954 (transmissions started on September 22, 1955) and July 29, 1968. ... -1...


The "new" ATV are based in theatre production (Protos Theatre and Arts Group)and have no involvement with television. The company is only in operation for copyright and legal reasons concerning the theatre group.


The original ATV logos and branding remain registered trademarks of a minor subsidiary of ITV plc.


Names used

Company names:

  • Associated Broadcasting Company Limited (19541955)
  • Associated TeleVision Limited (1955–1964)
  • Associated TeleVision Corporation (1964–1966)
  • Associated Communications Corporation (1966–1982)—parent company
  • ATV Network Limited (1966–1982)
  • ATV Midlands Limited (1981) - This is the company that was renamed to Central Independent Television from 1st January 1982, and still exists as the licence holder for the ITV Midlands region.

On-air names: Year 1954 (MCMLIV) was a common year starting on Friday of the Gregorian calendar. ... 1955 (MCMLV) was a common year starting on Saturday of the Gregorian calendar. ... 1964 (MCMLXIV) was a leap year starting on Wednesday (the link is to a full 1964 calendar). ... 1966 (MCMLXVI) was a common year starting on Saturday (the link is to a full 1966 calendar). ... 1982 (MCMLXXXII) was a common year starting on Friday of the Gregorian calendar. ... This article or section does not cite its references or sources. ...

  • Associated Broadcasting Company (22 September 1955–October 1955)
  • Associated TeleVision (1955–1966)
  • ATV London (1964–1968)
  • ATV Midlands (1964–1969 but referred to in continuity until 1982)
  • ATV Network (1966–1982) (always branded on-air as simply 'ATV')

Initials used: September 22 is the 265th day of the year in the Gregorian calendar (266th in leap years). ... 1955 (MCMLV) was a common year starting on Saturday of the Gregorian calendar. ...

September 22 is the 265th day of the year in the Gregorian calendar (266th in leap years). ... 1955 (MCMLV) was a common year starting on Saturday of the Gregorian calendar. ...

Popular programmes

General Hospital Crossroads was a British television soap opera set in a motel near Birmingham, England. ... Sapphire & Steel is a British television science-fiction series starring David McCallum as Steel and Joanna Lumley as Sapphire. ... Timeslips Liz & Simon, played by Cheryl Burfield and Spencer Banks Timeslip was a 1970s British childrens science-fiction television series about the adventures of two children, Simon Randall (played by Spencer Banks) and Liz Skinner (Cheryl Burfield), who had the ability to travel through a time barrier that... Tiswas was an anarchic Saturday morning childrens British TV show which ran from January 5, 1974 to April 3, 1982. ... The Muppet Show was an Anglo-American television program featuring a cast of Muppets (diverse hand-operated puppets, typically with oversized eyes and large moving mouths) produced by Jim Henson and his team from 1976 to 1981. ... Emergency Ward 10 was a British television series shown on ITV between 1957 and 1967. ... Carry on Laughing was a television sitcom produced for ATV which featured several stars of the famous Carry On comedy film series. ... General Hospital was a British daytime soap opera which ran on ITV from 1972 to 1979. ...

The majority of ITC programmes were first broadcast on ATV and distributed in the UK by them. Similarly, ATV's productions on video were distributed by ITC outside of the UK. Two of a Kind is the title of a number of film and television productions, including: A 1983 movie with John Travolta and Olivia Newton-John which was nominated for Worst Picture at the 1983 Golden Raspberry Awards. ... New Faces was a British television talent show popular in the 1970s, presented by Derek Hobson. ... Sunday Night at the London Palladium was a television variety show made by ATV for the ITV network in the United Kingdom. ... Family Fortunes is a long-running British game show, based on the American game show Family Feud. ... Bullseye is a British game show first made by ATV and Central Television between 1981 and 1995, and hosted by Jim Bowen. ...


ATV zoom 2

ATV zoom 2 was the name of a short 10-second piece of animation, which preceded all ATV-produced programmes. So-called 'station identities' (idents) would inform ITV viewers in the United Kingdom of the originating local ITV company that had produced and was ultimately broadcasting the programme to follow across the network. The ATV ident therefore indicated when a programme made by ATV was about to begin. Various ATV idents were used over the lifetime of the company, but the 'Zoom 2' was largely considered the most famous, by far. It was used from the launch of colour transmissions on ITV from 15 November 1969 until 31 December 1981. The music was composed by Wally Stott, a prolific TV composer including of the Hancock's Half Hour theme. It has been suggested that Channel 3 (UK) be merged into this article or section. ... It has been suggested that Channel 3 (UK) be merged into this article or section. ... It has been suggested that Channel 3 (UK) be merged into this article or section. ... November 15 is the 319th day of the year (320th in leap years) in the Gregorian Calendar, with 46 days remaining. ... Year 1969 (MCMLXIX) was a common year starting on Wednesday (the link is to a full 1969 calendar). ... December 31 is the 365th day of the year (366th in leap years) in the Gregorian Calendar. ... 1981 (MCMLXXXI) was a common year starting on Thursday of the Gregorian calendar. ... Angela Morley (born March 10, 1924) is a composer and conductor who wrote the theme tune and incidental music for Hancocks Half Hour and also wrote and conducted music for The Goon Show. ...


History

When ATV became and renamed Central on 1st January 1982, they would use a "Central Presents" caption before the usual ATV frontcap on programmes produced before the change. Although this practice ended around December 1982 on first-run programmes (live programmes used the "Central" frontcap), schools programming continued to start like this until sometime in 1984 as most schools programmes by this time had been firmly established as repeats. This article or section does not cite its references or sources. ... 1982 (MCMLXXXII) was a common year starting on Friday of the Gregorian calendar. ...


Versions

Birmingham versions It was created by individually painting the animation onto the film, each film frame slightly different to the next. When the animation was put through an older colour telecine machine, one in which the colorimetry was working incorrectly, a blue background version aired. This frontcap was often seen with a blue background when it preceded programmes from the Birmingham studios of ATV. Crossroads & Tiswas are some examples of this. The Birmingham studios were equipped with older telecine machines because they were not ATV's main production centre. Their main studio was in Borehamwood, Hertfordshire. This was very close to the Elstree Film Studios. ATV initially operated in London at weekends (1955-1968) and Birmingham (1956-68) during weekdays although they were two separate ITV franchise areas. ATV went "full-time" in the Midlands in July 1968 after their weekend rival ABC Weekend TV had become Thames Television. It has been suggested that multiple sections of 24p be merged into this article or section. ... Colorimetry is the science that describes colors in numbers, or provides a physical color match using a variety of measurement instruments. ... This article is about the city in England. ... Crossroads was a British television soap opera set in a motel near Birmingham, England. ... Tiswas was an anarchic Saturday morning childrens British TV show which ran from January 5, 1974 to April 3, 1982. ... It has been suggested that multiple sections of 24p be merged into this article or section. ... Borehamwood is a town in southern Hertfordshire, just outside London, and part of the London commuter belt. ... Hertfordshire (pronounced Hartfordshire and abbreviated as Herts) is an inland county in the United Kingdom and part of the East of England Government Office region. ... Elstree is a small village in Hertsmere borough of Hertfordshire on the A5, north of London. ... This article is about the capital of England and the United Kingdom. ... This article is about the city in England. ... It has been suggested that Channel 3 (UK) be merged into this article or section. ... ABC logo, 1960s ABC Television or ABC Weekend TV was the British Independent Television (ITV) (commercial television) contractor on Saturdays and Sundays in the Midlands and North of England between 1956 and 1968. ... This article or section does not cite its references or sources. ...


But, in the early days of colour ATV, there were two different versions of the animation itself. One was used for the Borehamwood studios (which is the version explained below) and one with a different sounding fanfare for the programmes coming out of Birmingham (the only ATV Birmingham programme being seen in other ITV regions at this time was Crossroads.) The use of two different versions of the jingle was abandoned after the ITV technician's strike of 1970-1971. During this period, ITV did not stop broadcasting, but the programmes made in this period by all ITV companies were made using the colour cameras with only black-and-white camera tubes inserted in them. After the colour strike ended, both the ATV studios adopted the Borehamwood version of "zoom 2". Crossroads was a British television soap opera set in a motel near Birmingham, England. ... It has been suggested that Channel 3 (UK) be merged into this article or section. ... It has been suggested that Channel 3 (UK) be merged into this article or section. ...


Borehamwood Version There were two versions of the Borehamwood zoom 2 animation itself. These are not clearly visible but when the ATV logo forms up, you can see the differences. The first one was used by ATV from the start of colour transmissions in 1969 up until the ITV strike of 1979. As stated earlier, this was used for Borehamwood programmes only at first & was then adopted by the Birmingham studios in 1971. This had vertical lines going all the way through the ATV logo as it formed up from the white dot. It has been suggested that Channel 3 (UK) be merged into this article or section. ... Borehamwood is a town in southern Hertfordshire, just outside London, and part of the London commuter belt. ... This article is about the city in England. ... 1971 (MCMLXXI) was a common year starting on Friday (the link is to a full 1971 calendar). ...


The second version was used from the resumption of services in 1979 up until the company's demise in 1981. The reason for the replacement of the original is unknown, although it may have been that the colour quality of the original had started to deteriorate because it had been overused in the telecine machines (ATV made a lot of programmes for ITV during the 1970s). This version had lines similar to those described in the previous paragraph except that they only went in the shape of the ATV logo. It has been suggested that multiple sections of 24p be merged into this article or section. ... It has been suggested that Channel 3 (UK) be merged into this article or section. ...


External links

  • sub-TV (unofficial history site)
  • Independent TeleWeb ATV history page
  • Associated TeleVision at TV Ark

  Results from FactBites:
 
Associated TeleVision - Wikipedia, the free encyclopedia (839 words)
ATV (as ABC at first) began broadcasting in its own right on Saturday 24 September 1955 (after jointly presenting the network's opening night on Thursday 22 September).
In the major contract and region changes in 1968, ATV lost the London weekends franchise to the new London Weekend Television, gaining a seven-day Midlands contract instead.
In 1969, in readiness for colour broadcasting in the UK, a large new 'state of the art' television studio was built in the heart of Birmingham, alongside a 100 metre high tower block, Alpha Tower, to replace the former Alpha Studios in Aston.
ITV (1659 words)
The three largest regions (London, the Midlands and the North of England) were subdivided into weekday and weekend services, with a different company running each.
ATV was considered by the IBA to have not focused on their region enough, and were ordered to change in order to keep their licence.
The renamed Central Independent Television took over from ATV in 1981.\n*Southern Television lost their South of England licence, in favour of Television South (TVS).\n*Westward Television also lost their licence (for South West England), being replaced by Television South West (TSW).
  More results at FactBites »


 
 

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