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Absolut Vodka
Type	Vodka
Proof	80
Manufacturer	V&S Group
Country of origin	Åhus, Skåne Sweden
Introduced	1879
Related products	List of vodkas

Absolut Vodka is a Swedish brand of vodka, owned by V&S Group, and produced at their facilities near Åhus, Scania, in southern Sweden. Image File history File links Question_book-3. ... Vodka bottling machine, Shatskaya Vodka Shatsk, Russia Vodka (Polish: wódka, Russian: водка) is one of the worlds most popular distilled beverages. ... V&S Group (V&S Vin & Sprit AB) is a Swedish-government-owned producer and distributor of alcoholic beverages. ... Ã…hus, marketplace Houses in Ã…hus Ã…hus is a town in Scania in southernmost Sweden, incorporated into Kristianstad Municipality. ... The Flag of SkÃ¥ne (also known as Scania in English) is the southernmost historical province (landskap) and County (Län) of Sweden. ... Year 1879 (MDCCCLXXIX) was a common year starting on Wednesday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Monday of the 12-day slower Julian calendar). ... // This is a list of brands of vodka. ... Vodka bottling machine, Shatskaya Vodka Shatsk, Russia Vodka (Polish: wódka, Russian: водка) is one of the worlds most popular distilled beverages. ... V&S Group (V&S Vin & Sprit AB) is a Swedish-government-owned producer and distributor of alcoholic beverages. ... Ã…hus, marketplace Houses in Ã…hus Ã…hus is a town in Scania in southernmost Sweden, incorporated into Kristianstad Municipality. ... Scania (SkÃ¥ne in Swedish  ) is a geographical region of Sweden on the southernmost tip of the Scandinavian peninsula, a historical province (landskap)[1] of the Kingdom of Sweden, since 1997 a county (Län) of Sweden, before 1658 part of the Kingdom of Denmark. ...

Building on a four century tradition of producing vodka at Åhus, Absolut was introduced in 1879 by the entrepreneur Lars Olsson Smith. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, marketed in 126 countries. The largest export market is the United States where close to 73 million litres were sold in 2003. More than 40% of the imported vodka in the United States is Absolut. Year 1879 (MDCCCLXXIX) was a common year starting on Wednesday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Monday of the 12-day slower Julian calendar). ... Categories: People stubs | 1836 births | 1913 deaths | Swedish entrepreneurs | Swedish industrialists ... The Cathedral Of Rum at the Distillery in Puerto Rico near San Juan. ... Smirnoff started as a vodka distillery founded in Melbourne, Australia by John Deere. ... The litre or liter (see spelling differences) is a unit of volume. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ...

Origin of name

The name "Absolut" was introduced in 1879 by the entrepreneur Lars Olsson Smith. Smith introduced fractional distillation that produces liquor without fusel alcohol in Sweden in 1877, under the name "Tiodubbelt Renadt Bränvin" (Tenfold Purified Vodka). Brännvin literally means "burnt wine" and is analogous to the German "Branntwein". The term is also used in Norwegian, Danish and Icelandic. ("Vodka" was not used for Swedish liquor until 1958, with the potato-based Explorer Vodka.) The name was changed to "Absolut Rent Bränvin" (Absolutely Pure Vodka) by Smith to market his much improved product. Smith challenged the city of Stockholm's liquor marketing monopoly with his superior vodka. It was sold at a lower price than the monopoly's product, just outside the city border. Smith even offered free boat rides to the distillery and "Rent Bränvin" made Smith a fortune. In 1917, the alcohol industry in Sweden was monopolized by the Swedish government. Vodka was then sold nationwide under the name "Absolut Rent Brännvin". The name changed with intervals, Renat Brännvin or Absolut Rent Brännvin. In 1979, the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced. Year 1879 (MDCCCLXXIX) was a common year starting on Wednesday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Monday of the 12-day slower Julian calendar). ... Categories: People stubs | 1836 births | 1913 deaths | Swedish entrepreneurs | Swedish industrialists ... Fractional distillation is the separation of a mixture into its component parts, or fractions, such as in separating chemical compounds by their boiling point by heating them to a temperature at which several fractions of the compound will evaporate. ... Fusel alcohols, also sometimes called fusel oils, are higher order (more than two carbons) alcohols formed by fermentation and present in cider, mead, beer, wine, and spirits to varying degrees. ... 1877 (MDCCCLXXVII) was a common year starting on Monday (see link for calendar). ... The Swedish word Brännvin and the Finnish word Viina, are general terms for alcoholic beverages distilled from potatoes or grain, which may or may not be flavoured. ...

Marketing

Much of Absolut's fame is due to its long-running advertising campaign, created by advertising agency TBWA, based on the distinctive bottle shape. Having started around 1980 with photographer Steven Bronstein, and with more than 1500 ads, the ad campaign is the longest running ever. The ads frequently feature an Absolut bottle-shaped object in the center and a title "ABSOLUT ____". at the bottom. The original idea for the campaign came from South African art director Geoff Hayes who reported that the idea for the first Absolut ad, Absolut Perfection, came to him in the bathtub. A number of art directors and copywriters added to the campaign in the early years including: Graham Turner, Dave Warren, Tom McManus, Everet Cilliars, Steve Feldman, Harry Woods, Arnie Arlow, and Peter Lubalin. // Advert redirects here. ... One of the worlds leading advertising agencies, TBWA handles the advertising for such brands as adidas, Apple, PlayStation, and Nissan. ... Year 1980 (MCMLXXX) was a leap year starting on Tuesday (link displays the 1980 Gregorian calendar). ...

Gay-themed advertising

Absolut was one of the first consumer brands to openly embrace the gay community and view its members as important and desirable consumers of its product. Its ads have appeared in gay media since 1981, and the company has long sponsored major gay events, including the 2000 fall line of Tom of Finland clothing. In one such ad, a film lupe and film canisters are stacked to form the distinctive shape of the Absolut bottle. The canisters are labeled with the titles of gay films, including "Stonewall," "Boys Life," "Nitrate Kisses," "Show Me Love," and others. The caption reads “Absolut Achievement.” The ad appeared in gay film festivals sponsored by the brand. Absolut Vodka has also been the official corporate sponsor of the GLAAD Media Awards for many years [1]. GAY can mean: Gay, a term referring to homosexual men or women The IATA code for Gaya Airport Category: ... A typical Tom of Finland hunk Tom of Finland (May 8, 1920 – November 7, 1991) (born Touko Laaksonen in Kaarina, Finland) was a fetish artist notable for his stylized homoerotic art and his influence on late twentieth century gay culture. ... Stonewall is a 1995 historical comedy-drama film. ... Boys Life is a compilation of 3 30-minute short films about being gay in America. ... Fucking Ã…mÃ¥l is a Swedish film that was distributed in most English speaking countries as Show Me Love (and in other countries under similarly toned-down titles such as Raus Aus Ã…mÃ¥l, Descubriendo el Amor, Amigas de Colégio etc. ... The GLAAD Media Awards were created in 1990 by the Gay & Lesbian Alliance Against Defamation to recognize and honor the mainstream media for their fair, accurate and inclusive representations of the LGBT community and the issues that affect their lives. ...

Varieties

Every Absolut flavor minus Absolut New Orleans, including the 80 proof plain and (old) 100 proof plain Absolut Vodka.

Absolut Vodka is available in many varieties.

• Absolut VODKA (80 proof, blue label)
• Absolut VODKA (100 proof, red label)
• Absolut PEPPAR (Roasted Jalapenos, Green Tomato and Dried Herbs flavor - The first flavored Absolut Vodka, launched in 1986)
• Absolut CITRON (Lemon flavor launched in 1988)
• Absolut DISCO (normal absolut vodka, blue label, in a special edition disco cover)
• Absolut KURANT (Blackcurrant flavor launched in 1992)
• Absolut MANDRIN (Orange and mandarin flavor mix launched in 1999)
• Absolut VANILIA (Vanilla flavor launched in 2003)
• Absolut RASPBERRI (Raspberry flavor launched in 2004)
• Absolut APEACH (Peach flavor launched in 2005)
• Absolut RUBY RED (Grapefruit flavor launched in June 2006).
• Absolut PEARS (Pear flavor launched in January 2007).
• Absolut NEW ORLEANS (Mango and Black Pepper flavor launched in August 2007). This is a Special Edition in an annual city themed series. 100% of the profits go toward various Gulf Coast charities.
• Absolut 100 (100 proof, black bottle, flavor launched in 2007))
• Absolut MANGO (Mango flavor is to be launched in February 2008))

• Absolut LEVEL, launched in 2004, is a super-premium vodka created and sold by but marketed separately from Absolut.

Alcoholic proof is a measure of how much ethanol is in an alcoholic beverage, and is approximately twice the percentage of alcohol by volume (ABV, the unit that is commonly used at present). ... Alcoholic proof is a measure of how much ethanol is in an alcoholic beverage, and is approximately twice the percentage of alcohol by volume (ABV, the unit that is commonly used at present). ... Jalapeño - Wikipedia /**/ @import /skins-1. ... For other uses, see Tomato (disambiguation). ... This article is about the plants used in cooking and medicine. ... Year 1986 (MCMLXXXVI) was a common year starting on Wednesday (link displays 1986 Gregorian calendar). ... This article is about the fruit. ... Year 1988 (MCMLXXXVIII) was a leap year starting on Friday (link displays 1988 Gregorian calendar). ... Binomial name L. The Blackcurrant (Ribes nigrum) is a species of Ribes berry native to central and northern Europe and northern Asia. ... Year 1992 (MCMXCII) was a leap year starting on Wednesday (link will display full 1992 Gregorian calendar). ... Binomial name (L.) Osbeck[1] Percentages are relative to US recommendations for adults. ... Binomial name The Mandarin orange or mandarin (瓯柑) is a small citrus tree (Citrus reticulata) with fruit resembling the orange. ... This article is about the year. ... For other uses, see Vanilla (disambiguation). ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... Cultivated raspberries The raspberry (plural, raspberries) is the edible fruit of a number of species of the genus Rubus. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Binomial name (L.) Batsch Percentages are relative to US recommendations for adults. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Binomial name Macfad. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... This article does not cite any references or sources. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... Species About 35 species, including: Mangifera altissima Mangifera applanata Mangifera caesia Mangifera camptosperma Mangifera casturi Mangifera decandra Mangifera foetida Mangifera gedebe Mangifera griffithii Mangifera indica Mangifera kemanga Mangifera laurina Mangifera longipes Mangifera macrocarpa Mangifera mekongensis Mangifera odorata Mangifera pajang Mangifera pentandra Mangifera persiciformis Mangifera quadrifida Mangifera siamensis Mangifera similis Mangifera... Binomial name L. Black pepper (Piper nigrum) is a flowering vine in the family Piperaceae, cultivated for its fruit, which is usually dried and used as a spice and seasoning. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... The Gulf of Mexico is a major body of water bordered and nearly landlocked by North America. ... Alcoholic proof is a measure of how much ethanol is in an alcoholic beverage, and is approximately twice the percentage of alcohol by volume (ABV, the unit that is commonly used at present). ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... Species About 35 species, including: Mangifera altissima Mangifera applanata Mangifera caesia Mangifera camptosperma Mangifera casturi Mangifera decandra Mangifera foetida Mangifera gedebe Mangifera griffithii Mangifera indica Mangifera kemanga Mangifera laurina Mangifera longipes Mangifera macrocarpa Mangifera mekongensis Mangifera odorata Mangifera pajang Mangifera pentandra Mangifera persiciformis Mangifera quadrifida Mangifera siamensis Mangifera similis Mangifera... Level Vodka, a super premium vodka from the makers of Absolut, was launched in 2004. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...

Special editions

Absolut Vodka created a special edition bottle of 40% vodka in 2003 designed by Romero Britto, it was named absolut magon and contained a miniature tongue motif. It sold at a rate of 10 bottles a second and is Absolut's best selling vodka by far^{[citation needed]}. Romero Britto is a Brazilian neo-pop artist, painter, serigrapher, and sculptor. ...

The Absolut Vodka Bottle created by Romero Britto.

Romero Britto is a Brazilian neo-pop artist, painter, serigrapher, and sculptor. ...

Absolut culture

The Absolut Vodka bottle has become something of a modern icon. Inspired by the classic Swedish medicine bottle of the 18th and 19th centuries, the bottle is a blend of traditional Swedish glass-making craft and contemporary design.

Over the years Absolut has commissioned not only over 300 painters, but leading artists in all fields; sculptors, glass designers, musicians and fashion designers, e. g. Digital Art pioneer Laurence Gartel designed a campaign for Absolut Vodka in 1990, joining world famous artists such as painter Andy Warhol and glass artist Hans Godo Frabel. These ads are considered to be the first digital art ads. Computer-generated image created by Gilles Tran using POV-Ray 3. ... Laurence Gartel is considered to be the father of the Digital Art movement around the world for over 25 years. ... Andrew Warhola (August 6, 1928 — February 22, 1987), better known as Andy Warhol, was an American artist who was a central figure in the movement known as Pop art. ... Hans Godo Frabel Hans Godo Frabel (b. ...

In 1998, Absolut commissioned famed digital artist and painter, Bill Barminski, to create one of the largest and most expensive billboards located on the Sunset Strip in Hollywood, where it remained for over two years. Bill Barminski (b. ...

An Absolut Statehood ad associating New Jersey with vintage diners.

This article is about the U.S. state. ... Look up diner in Wiktionary, the free dictionary. ...

Absolut Statehood

In 1991 Absolut began an art commissioning program to select artists from all 50 states in the U.S. and the District of Columbia. Absolut Vodka arranged to run full-page ads in USA Today with images of the commissioned works every two weeks. Artists selected included Romero Britto, Jon Coffelt, Burton Morris and Rev. Howard Finster. A limited edition of 300 lithographs of each work were sold to raise funds for Design Industries Foundation Fighting AIDS. As a commemoration to this campaign, "Absolut Statehood: 51 Painters, Visions of Their Home States" a book by Glenn O'Brien, was published with a foreword by Michel Roux of Carillon Importers with photography by Antonio Alia Guccione. 51 Absolut Statehood artists were interviewed by Peter Tunney and made into a film about the campaign. "Absolut To The People," a Peter Tunney Film, was simulcast in New York and Hong Kong, March, 1993. ... USA Today is a national American daily newspaper published by the Gannett Company. ... Romero Britto is a Brazilian neo-pop artist, painter, serigrapher, and sculptor. ... Jon Coffelt born (May 16, 1963) is an American artist who lives and works in Manhattan in the Financial District of New York City. ... Burton Morris is a pop artist in the tradition of Andy Warhol. ... Paradise Gardens in Summerville, GA, built by Finster. ...

Absolut Tracks

Woops I deleted this part by mistake. You dont even have to register or anything! Really makes you think about wikipedia's reliability...

See also

• Alcohol in Sweden

Alcoholic beverages are as common in Sweden as in most of the western world. ...

External links

• Absolut Vodka — The official site for Absolut Vodka
• AbsolutAds.com — a site for collectors, with more than 1,200 images in the gallery and latest news about Absolut Vodka.
• Absolut Ad — website with Absolut Vodka ads gallery
• Level Vodka, Absolut's super-premium brand
• The Absolut Story from the beginning
• "Absolut Statehood," by Glenn O'Brien, Carillon Importers Ltd., 1993, 51 Painters Visions of Their Home States, Photos and illustration By Antonio Alia Guccione. Oversize 11"x13"; 114 pages First Edition ISBN 0-893-81563-2
• Absolut Lomo — The official site of the Absolut Lomo Project
• Absolut-Tracks — The official site of the Absolut-Tracks
• Absolut Ads — Amateur collection ads (mostly photoedited)

Sources

• reimersholms.com About L. O. Smith (V&S Group marketing site), in Swedish
• marknadsdomstolen.se On the history of names, in Swedish