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Encyclopedia > Ad Council

The Advertising Council, commonly known as the Ad Council, is a private non-profit organization that distributes public service announcements on behalf of various sponsors, including both non-profit organizations and government agencies. A public service announcement or PSA is a non-commercial advertisement—typically on U.S. or Canadian radio or television, broadcast for the public good. ...


The Advertising Council generally does not produce public service advertisements itself; rather, it acts as a coordinator and distributor. The Advertising Council accepts requests from sponsor organizations for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan and have national relevance. The Advertising Council then assigns each campaign to a volunteer advertising agency that produces the actual advertisements. Finally, the Advertising Council distributes the finished advertisements to media outlets.


History

The Advertising Council was incorporated in February 1942 as the War Advertising Council for the purpose of mobilizing the advertising industry in support of the war effort. Early campaigns encouraged the purchase of war bonds and conservation of war materials. The long-running Forest Fire Prevention campaign, with Smokey Bear as its famous mascot, also began as a war campaign in response to the fear that Japanese submarines might start forest fires by shelling the west coast of the United States. Only YOU can prevent forest fires! Smokey Bear is a mascot of the United States Forest Service created in 1944 to educate the public on the dangers of forest fires. ...


After the conclusion of war the War Advertising Council changed its name to the Advertising Council and shifted its focus to peacetime campaigns. According to documents from the Council's archives, the group aimed to enhance public opinion of and co-opt liberal opposition to advertising by using it to promote liberal and popular causes.


Famous campaigns include the "Iron Eyes Cody" anti-pollution campaign for Keep America Beautiful; the United Negro College Fund campaign, with its slogan "A mind is a terrible thing to waste"; the McGruff campaign with it's slogan "Take a bite out of crime" for the National Crime Prevention Council (in conjunction with the United States Department of Justice); various anti-drug campaigns for the Partnership for a Drug-Free America (including the famous "fried egg" campaign); and the "Friends don't let friends drive drunk" campaign for the United States Department of Transportation. Iron Eyes Cody (April 3, 1904 – January 4, 1999) was an actor born in Kaplan, Louisiana. ... Keep America Beautiful Founded in 1953, the organization is best known for the famous Crying Indian public service advertisement, which launched on the first Earth Day in 1971. ... United Negro College Fund (UNCF), headquartered in Fairfax, Virginia is an American philanthropic organization with the mission of raising college tuition money for African-American students and as well as general scholarship funds for Historically Black colleges and universities. ... Wikipedia does not yet have an article with this exact name. ... The National Crime Prevention Council is an American educational nonprofit organization whose mission is to enable people to create safer and more caring communities by addressing the causes of crime and violence and reducing the opportunities for crime to occur. ... Justice Department redirects here. ... Partnership For A Drug-Free America - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Established October 15, 1966 Activated April 1, 1967 Secretary Norman Mineta Deputy Secretary Maria Cino Budget $58 billion (2004 estimate) Employees 58,622 (2004 estimate) The United States Department of Transportation (DOT) is a Cabinet department of the United States government concerned with transport. ...


Resources

  • Robert Jackall and Janice M. Hirota, The Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (University of Chicago, 2000). ISBN 0226389162 (paperback: ISBN 0226389170)

External links


  Results from FactBites:
 
Ad Council : Frequently Asked Questions (1476 words)
Ad Council campaigns are produced pro bono by advertising agencies retained by the American Association of Advertising Agencies.
Ad Council campaigns are non-commercial, non-partisan, non-denominational, national in scope, and sponsored by a national non-profit organization or federal government agency.
If you would like to develop a PSA campaign, but you do not meet the Ad Council's criteria, we suggest contacting a local advertising agency that may be interested in developing the campaign pro bono or contacting your local media to determine their interest in lending support to the issue.
First Council of Nicaea - Wikipedia, the free encyclopedia (4019 words)
The purpose of the council was to resolve disagreements in the Church of Alexandria over the nature of Jesus in relationship to the Father; in particular, whether Jesus was of the same or merely of similar substance as God the Father.
The Council of Nicaea was historically significant because it was the first effort to attain consensus in the church through an assembly representing all of Christendom.
The Council declared that the Father and the Son are of the same substance and are co-eternal, basing the declaration in the claim that this was a formulation of traditional Christian belief handed down from the Apostles.
  More results at FactBites »


 

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