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Adrian Slywotzky is a Managing Director of Oliver Wyman, author of the bookValue Migration: How to Think Several Moves Ahead of the Competition about Marketing strategy Managing director is the term used for the chief executive of many limited companies in the United Kingdom, Commonwealth and some other English speaking countries. ... The Oliver Wyman Group is a part of Marsh and McLennan consisting of Lippincott, NERA and Oliver Wyman a management consulting firm headquartered in New York City, that specializes in strategy, operations, risk management, organizational transformation, and leadership development. ... A chained book in the Bodleian Library at Oxford University A book is a set or collection of written, printed, illustrated, or blank sheets, made of paper, parchment, or other material, usually fastened together to hinge at one side, and within protective covers. ... Marketing strategy is the art of creating value for the customer. ... This article or section does not adequately cite its references or sources. ...
He has co-authored: Marketing strategy is the art of creating value for the customer. ...
How to Grow When Markets Don't,
The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits (Times Business/Random House), which Business Week magazine named to its list of Top 10 Business Books of 1998.
How Digital Is Your Business (Crown Business),
Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business (Times Business/Random House),
Slywotzky: What we’ve discovered in the book is that precisely the same types of strategic behaviors that maximize an organization’s probability of extreme achievement also maximize its probability of total collapse.
Slywotzky: Once you’ve accepted the notion that it’s all about making long-term commitments, most organizations then end up actually avoiding precisely the kind of bold commitments that make greatness possible.
Slywotzky: Johnson & Johnson, I think, is doing a great job of applying these principles and managing risk very effectively.
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