Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organisation or viewpoint. A computer game is a game composed of a computer-controlled virtual universe that players interact with in order to achieve a defined goal or set of goals. ...

Advergaming normally falls into one of two categories. In the first a company provides interactive games on its website in the hope that potential customers will be drawn to the game and spend more time on the website, or simply become more product aware. The games themselves usually feature the company's products prominently. Jump to: navigation, search The front page of the English Wikipedia Web site. ...

In the second form games are published in the usual way that are intended to interest the player in the game's subject and cause them to investigate further. The subjects may be commercial, political or eductional. Examples of the second form of game include America's Army, intended to boost recruitment for the U.S. Army, and Special Force, intended to promote Arab resistance to the state of Israel. Games themed for a specific sporting organisation such as NFL or Formula One racing can also fall into this category. An example of educational advergaming is Food Force made by the United Nations World Food Programme. Jump to: navigation, search This article is on the computer game Americas Army. ... Jump to: navigation, search US Army Seal HHC, US Army Distinctive Unit Insignia The Army is the branch of the United States armed forces which has primary responsibility for land-based military operations. ... Special Force is a first-person shooter military video game, published by the militant Islamic organization Hezbollah, created using the Genesis 3D engine. ... Jump to: navigation, search The Arabs (Arabic: عرب ʻarab) are an originally Arabian ethnicity widespread in the Middle East and North Africa. ... NFL logo For other uses of the abbreviation NFL, see NFL (disambiguation). ... The inaugural Formula One World Championship was won by Italian Giuseppe Farina in his Alfa Romeo in 1950, barely defeating his Argentine teammate Juan Manuel Fangio. ... Food Force is an educational computer game published by the United Nations World Food Programme (WFP) in 2005. ...