The Advertising Standards Authority (ASA) is an independent British regulatory body set up by the advertising industry to monitor advertisements in print and broadcast media. The central tenets of its Advertising Code are that adverts must be "legal, decent, honest, and truthful". Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ...
As it is not a government body, it has no statutory authority. However, as its rulings are poor publicity for advertisers in breach of the Code, it is usually able to enforce correct observance in Britain. It can also refer some forms of breach - for instance, where breach persists despite warnings, consumer safety is an issue, or there is evidence of fraud - to the government Office of Fair Trading, which does have legal powers to invoke consumer protection laws. Consumer protection is government regulation to protect the interests of consumers, for example by requiring businesses to disclose detailed information about products, particularly in areas where safety or public health is an issue, such as food. ...
See also
Ofcom - the British telecommunications and broadcasting regulator
The Office of Communications, usually known as Ofcom, is the UKs communications regulator. ... The Press Complaints Commission is a British organisation that has regulated printed newspapers and magazines since 1990. ...
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