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Advertising regulation refers to the laws and rules defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health-related ads are regulated the most. Many communities have their own rules, particularly for outdoor advertising. Sweden prohibits domestic advertising that targets children. Some European countries don’t allow sponsorship of children’s programs, no advertisement can be aimed at children under the age of twelve, and there can be no advertisements five minutes before or after a children’s program is aired. In the United Kingdom advertising of tobacco on television, billboards or at sporting events is banned. It is also prohibited to advertise cars on the basis of how fast they can go and the relationship which the event has with the sport seen as a healthy pursuit, unlike smoking. Similarly alcohol advertisers in the United Kingdom are not allowed to discuss in a campaign the relative benefits of drinking, in most instances therefore choosing to focus around the brand image and associative benefits instead of those aligned with consumption. There are many regulations throughout Europe as well. In many non-Western countries, a wide-variety of linguistic (Bhatia 2000, pp. 217-218) and non-linguistic strategies (e.g. religion; Bhatia 2000, pp 280-282) are used to mock and undermine regulations. Law (from the late Old English lagu of probable North Germanic origin) in politics and jurisprudence, is a set of rules or norms of conduct which mandate, forbid or permit specified relationships among people and organizations, intended to provide methods for ensuring the impartial treatment of such people, and provide... Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. ... False advertising is an act of deliberately misleading a potential client about a product, service or a company in general by reporting false or misrepresenting information or data in advertising or other promotional materials. ... A male Caucasian toddler child A child (plural: children) is a young human. ... World map showing Europe Political map Europe is one of the seven continents of Earth which, in this case, is more a cultural and political distinction than a physiographic one, leading to various perspectives about Europes borders. ...

Two of the most highly regulated forms of advertising are tobacco advertising and alcohol advertising. Tobacco advertising is the promotion of tobacco use (typically smoking) by the tobacco industry through a variety of media. ... The Guinness logo is highly recognisable and is present in all their advertising campaigns. ...

Regulatory authorities

In the UK, advertising regulation is governed by the Advertising Standards Authority. In the United States, the Federal Trade Commission is the highest authority on the subject. States and more local political divisions can have their own laws on the subject. The Advertising Standards Authority (ASA) is the independent British self regulatory organisation (SRO) of the advertising industry. ... FTC headquarters, Washington, D.C. The Federal Trade Commission (or FTC) is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act. ...

See also

• False advertising
• Business ethics

False advertising is an act of deliberately misleading a potential client about a product, service or a company in general by reporting false or misrepresenting information or data in advertising or other promotional materials. ... Business ethics is a form of applied ethics that examines ethical rules and principles within a commercial context; the various moral or ethical problems that can arise in a business setting; and any special duties or obligations that apply to persons who are engaged in commerce. ...

External links

• "The Regulation of Advertising" at MediaKnowAll.com

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