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Encyclopedia > Advertising slogan
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Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Image File history File links Broom_icon. ... A slogan is a memorable phrase used in political or commercial context as a repetitive expression of an idea or purpose. ...

Contents

Effective slogans

Advertising slogans often play a large part in the interplay between rival companies. An effective slogan usually:

  • states the main benefits of the product or brand for the potential user or buyer
  • implies a distinction between it and other firms' products - of course, within the usual legal constraints
  • makes a simple, direct, concise, crisp, and apt statement
  • is often witty
  • adopts a distinct "personality" of its own
  • gives a credible impression of a brand or product
  • makes the consumer feel "good"
  • makes the consumer feel a desire or need
  • is hard to forget - it adheres to one's memory (whether one likes it or not), especially if it is accompanied by mnemonic devices, such as jingles, ditties, pictures or film sequences on televised commercials
  • sounds good

A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. ... For other uses, see Mnemonic (disambiguation). ... A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. ... For images in Wikipedia, see Wikipedia:Images. ... This article is about motion pictures. ... The examples and perspective in this article or section may not represent a worldwide view. ...

Slogan writers

Usually, slogans are created as advertising copy by professional writers among whom writers of serious literature, such as novelists may be found at times. On the other hand slogans often originate as tiebreakers created by "compers" or competition entrants as a means of elimination in trade competitions, often combined with a submitted proof of purchase of the company's product. The Realtor And Partner Of A New Generation. ... A novel is an extended work of written, narrative, prose fiction, usually in story form; the writer of a novel is a novelist. ... Tiebreaker A question used in the event of a tie at the end of a pub quiz, where the answer is oten a figure not likely to be known, the winner is the closest to the answer, thus it breaks the deadlock. ...


Ethical issues

Advertising slogans are subject to ethical constraints and are often viewed with reservations, if not actual misgivings by official bodies, such as the Advertising Standards Authority in the UK, or the European Advertising Standards Alliance who claim to have a responsibility to the public good and whose decision making follows an Advertising Code. Similar organizations exist in Canada, Ireland, New Zealand, Australia, South Africa, as well as other countries. The Advertising Standards Authority (ASA) is the independent British self regulatory organisation (SRO) of the advertising industry. ...


List of slogans

The following is a short listing of a few advertising slogans.


  Results from FactBites:
 
The Advertising Slogan Hall of Fame (176 words)
Our selection panel reviewed 100 slogan nominations in the third round, to come up with 31 new members.
Through a complex series of algorithms 31 more slogans were selected and inducted into the Hall of Fame.
The top-scoring slogan in the third round was AT&T's "Reach out and touch someone." In the second round it was KFC's "Finger-lickin' good!" The leader in the first round (in 2000) was "Beanz meanz Heinz'.
IQLogo - Advertising Slogan (390 words)
Advertising slogans are claimed to be, and often prove to be, the most effective means of drawing attention to one or more aspects of a product.
At the start of World War I, when modern advertising was in its infancy, a famous poster called on young British men to heed the need expressed by one of Britain's foremost soldiers, Lord Kitchener, and volunteer to serve their country.
Advertising slogans are subject to ethical constraints and are often viewed with reservations, if not actual misgivings by official bodies, such as the Advertising Standards Authority in the UK, or the European Advertising Standards Alliance who claim to have a responsibility to the public good and whose decision making follows an Advertising Code.
  More results at FactBites »


 
 

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