The Afternoon is an afternoon tabloid in Mumbai, India. The Afternoon was started by Behram Contractor, "Busybee" about 20 years ago. After the death of Busybee, sales have slowed down. A tabloid is a newspaper — especially in the United Kingdom — that uses the tabloid format, which is roughly 23½ by 14¾ inches per spread. ... Mumbai, formerly known as Bombay, is the capital of the Indian state of Maharashtra and the most populous Indian city. ... The Republic of India is the second most populous country in the world, with a population of more than one billion, and is the seventh largest country by geographical area. ...
Not only are the remaining afternoonnewspapers owned commonly with morning papers at risk, but independent second newspapers in the dozen cities that still have commercial competition could also be in trouble.
While the suburban and metropolitan newspapers did remain different in scope and content, there was a redistribution of circulation and advertising that the metro newspapers once had to themselves.
Afternoonnewspapers had already suffered the brunt of television's encroachment into evening leisure hours; with suburban sprawl and traffic congestion, it became difficult to deliver a timely newspaper beyond city limits.
Buchanan said declining readership of afternoonnewspapers -- here and across the country -- and declining profits were important factors in the decision.
A little more than a decade earlier, when reading an afternoonnewspaper was deeply ingrained in the culture and before many Americans turned to television for their news, Post circulation had been about 280,000.
Newspaper analyst John Morton, who runs Morton Research in Silver Springs, Md., said he was not surprised by the announcement.
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