Airplay is a technical term used in the radio industry to state how frequently a song is being played on a radio station. For example, a song which is being played several times every day would be classed as receiving a large amount of airplay. The term is also used in the same way regarding music videochannels, to state how often a music video is being played. A song is a relatively short musical composition for the human voice (possibly accompanied by other musical instruments), which features words (lyrics). ... To meet Wikipedias quality standards and appeal to a wider international audience, this article may require cleanup. ... A music video is a short film or video that accompanies a complete piece of music, most commonly a song. ... A television station is a type of broadcast station that broadcasts both audio and video to television receivers in a particular area. ...
Most countries have at least one radio airplay chart in existence, although larger countries such as the United States of America, the United Kingdom and Japan have several, to cover different genres and areas of the country.
Music radio is a radio format where music is the primary source of broadcast content on both commercial and non-commercial stations.
Music radio, particularly top 40, has often acted as both a barometer and an arbiter of musical taste, and radioairplay is one of the defining measures of success in the mainstream musical world.
The popularity of offshore pirate radio stations in the United Kingdom was an early symptom of frustration with the often overly safe and occasionally politicized playlists of commercial radio.
The biggest advantage of college radio is that it is the easiest and fastest way to get airplay, and with it, the comments, favorite tracks, interviews, and reports in CMJ and other magazines, all of which become great tools to market your band with.
The biggest disadvantage of college radio is that college stations are very difficult for promoters to reach (by phone, when promoting to them), and they have a limited listenership (since they are non- commercial, and have no promotion budget).
The toughest part about working your CD to college radio is that there are so many students running in and out of the station, and there are so many stations which need to be worked, that is becomes very difficult for the promoter to reach the stations.
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