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Encyclopedia > Alexa Web Services
Alexa Internet, Inc.
Image:Alexa logo.png
Type Subsidiary
Founded 1996
Headquarters California
Key people Brewster Kahle & Bruce Gilliat
Industry Internet information providers
Products Search Engine
Parent Amazon.com
Website Alexa.com

Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is best known for operating a website that provides information on the web traffic to other websites. Alexa collects information from users who have installed an "Alexa Toolbar," allowing them to provide statistics on web site traffic, as well as lists of related links. Image File history File links Broom_icon. ... In business, a subsidiary is a company controlled by another company or corporation. ... Official language(s) English Capital Sacramento Largest city Los Angeles Area  Ranked 3rd  - Total 158,302 sq mi (410,000 km²)  - Width 250 miles (400 km)  - Length 770 miles (1,240 km)  - % water 4. ... Brewster Kahle speaking 20 November 2002 Brewster Kahle (last name pronounced kale, like the vegetable) was an early member of the Thinking Machines team and later went on to found WAIS (sold to AOL) and later Alexa Internet (sold to Amazon. ... Visualization of the various routes through a portion of the Internet. ... Google search is the worlds most popular search engine. ... A holding company is a company that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors. ... Amazon. ... A website (alternatively, Web site) is a collection of Web pages, images, videos and other digital assets that is hosted on a Web server, usually accessible via the Internet or a LAN. A Web page is a document, typically written in HTML, that is almost always accessible via HTTP, a... Official language(s) English Capital Sacramento Largest city Los Angeles Area  Ranked 3rd  - Total 158,302 sq mi (410,000 km²)  - Width 250 miles (400 km)  - Length 770 miles (1,240 km)  - % water 4. ... In business, a subsidiary is a company controlled by another company or corporation. ... The term company may refer to a separate legal entity, as in English law, or may simply refer to a business, as is the common use in the United States. ... Amazon. ... A website (alternatively, Web site) is a collection of Web pages, images, videos and other digital assets that is hosted on a Web server, usually accessible via the Internet or a LAN. A Web page is a document, typically written in HTML, that is almost always accessible via HTTP, a... // Web traffic is the amount of data sent and received by visitors to a web site. ... The Alexa Toolbar, an Alexa Internet product, is a web browser toolbar often used to measure website statistics. ...

Contents

Operations and history

Alexa Internet was founded in 1996 by Brewster Kahle and Bruce Gilliat.[1] The company offered a toolbar that gave Internet users guidance on where to go next, based on the traffic patterns of its user community. Alexa also offered context for each site visited: to whom it was registered, how many pages it had, how many other sites pointed to it, and how frequently it was updated.[2] Engineers at Alexa, in cooperation with the Internet Archive, created the Internet Archive's Wayback Machine.[3] Alexa also supplies the Internet Archive with web crawls. 1996 (MCMXCVI) was a leap year starting on Monday of the Gregorian calendar, and was designated the International Year for the Eradication of Poverty. ... Brewster Kahle speaking 20 November 2002 Brewster Kahle (last name pronounced kale, like the vegetable) was an early member of the Thinking Machines team and later went on to found WAIS (sold to AOL) and later Alexa Internet (sold to Amazon. ... Internet Archive headquarters, San Francisco The Internet Archive (archive. ... A web crawler (also known as a Web spider or Web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. ...


In 1999, Alexa was acquired by Amazon.com for about $250 million in Amazon stock.[4] Year 1999 (MCMXCIX) was a common year starting on Friday (link will display full 1999 Gregorian calendar). ... Amazon. ... This article does not cite its references or sources. ...


The company's premises are in Building 37 of the Presidio of San Francisco. The Parade Grounds at the Presidio of San Francisco. ...


Alexa began a partnership with Google in spring 2002, and with the Open Directory Project in January 2003.[5] Windows Live Search replaced Google as a provider of search results in May 2006.[6] In September 2006, they began using their own Search Platform to serve results. In December 2006, they released Alexa Image Search. Built in-house, it is the first major application to be built on their Web Platform. Today, Alexa is primarily a search engine, an Open Directory-based web directory, and a supplier of site information.[citation needed] Google, Inc. ... This article does not cite any references or sources. ... For album titles with the same name, see 2002 (album). ... The Open Directory Project (ODP), also known as dmoz (from , its original domain name), is a multilingual open content directory of World Wide Web links owned by Netscape that is constructed and maintained by a community of volunteer editors. ... 2003: January - February - March - April - May - June - July - August - September - October - November - December A timeline of events in the news for January, 2003. ... It has been suggested that Windows Live Search Academic, Windows Live Search Books, Windows Live Search Products and Windows Live Video be merged into this article or section. ... For the Manfred Mann album, see 2006 (album). ... Google search is the worlds most popular search engine. ... A web directory is a directory on the World Wide Web. ...


Alexa also provides "site info" for the A9.com search engine. Screenshot of the home page A9. ...


In December 2005, Alexa opened its extensive search index and web-crawling facilities to third party programs through a comprehensive set of web services and APIs. These could be used, for instance, to construct vertical search engines that could run on Alexa's own servers or elsewhere. Uniquely, their Web Search Platform gives developers access to their raw crawl data. In May 2007, Alexa changed their API to require comparisons be limited to 3 sites, reduced size embedded graphs be shown using Flash, and mandatory embedded BritePic ads.[7] 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... The W3C defines a Web service[1] as a software system designed to support interoperable Machine to Machine interaction over a network. ... API may refer to: In computing, application programming interface In petroleum industry, American Petroleum Institute In education, Academic Performance Index This page concerning a three-letter acronym or abbreviation is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... Google search is the worlds most popular search engine. ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... Adobe Flash, or simply Flash, refers to both the Adobe Flash Player, and to the Adobe Flash Professional multimedia authoring program. ...


In April 2007, Alexa v. Hornbaker was filed to stop trademark infringement by the statsaholic service.[8] In the lawsuit, Alexa alleges that Hornbaker is stealing traffic graphs for profit, and that the primary purpose of his site is to display graphs that are generated by Alexa's servers.[9][10] Hornbaker removed the term Alexa from his service name on March 19, 2007.[11] 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... Trademark infringement is a violation of the exclusive rights attaching to a registered trademark without the authorisation of the trademark owner or any licensees (provided that such authorization was within the scope of the license). ... March 19 is the 78th day of the year in the Gregorian calendar (79th in leap years). ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ...


Concerns over Alexa rank information and the Alexa Toolbar

Alexa ranks sites based on visits from users of its Alexa Toolbar for Internet Explorer and from integrated sidebars in Mozilla and Netscape. There are several third-party extensions for Mozilla Firefox; these extensions do affect Alexa website rankings. The Alexa Toolbar, an Alexa Internet product, is a web browser toolbar often used to measure website statistics. ... Mozilla Firefox is a graphical web browser developed by the Mozilla Corporation and a large community of external contributors. ...

There is some controversy over how representative Alexa's user base is of typical Internet behavior. If Alexa's user base is a fair statistical sample of the internet user population (e.g., a random sample of sufficient size), Alexa's ranking should be quite accurate (see Sampling). In reality, not much is known about the sample and possible sampling biases. Alexa itself notes several examples (here and here) A known source of bias is the self-selecting, opt-in nature of Alexa traffic tracking software installation, but the significance of this bias on rankings is not reported.[12] A sample is that part of a population which is actually observed. ... Sampling is that part of statistical practice concerned with the selection of individual observations intended to yield some knowledge about a population of concern, especially for the purposes of statistical inference. ... In general, a sample is a part of the total, such as one individual or a set of individuals from a population (of people or things), a small piece or amount of something larger, a number of function values of a function, or part of a song. ...


Another concern is whether Alexa ratings are easily manipulated. Some webmasters claim that they can significantly improve the Alexa ranking of less popular sites by making them the default page, by exchanging web traffic with other webmasters, and by requiring their users to install the Alexa toolbar; however, such claims are often anecdotal and are offered without statistics or other evidence.


See also

Competitors in the internet market research space include Compete, Inc, ComScore, Hitwise, Nielsen//NetRatings, Netcraft and Ranking.com. comScore is an internet marketing research company that provides marketing data and services to many of the internets largest businesses [1]. comScore tracks all internet data on its surveyed computers, giving it a great deal of insight into online behavior. ... Hitwise provides insights into the performance of websites within the selected industry. ... Nielsen//NetRatings is an Internet media and market research firm that conducts studies of Ad Relevance and Ad Intelligence, in addition to Internet Audience Measurement. ... Netcraft is an Internet monitoring company based in Bath, England (recently having relocated from Bradford on Avon). ...

Concerns have been raised with Alexa about the distortion of Alexa results in regard to the actual, observed stats of some sites. There seems to be serious abnormalities in reported traffic. Perhaps some languages such as Chinese provide difficulty but English language sites should not do so. Some countries appear distorted and there are reports of distortion from various sources. Alexa does not appear to date to have responded to such reports. The problem may also be a reluctance on the part of some people to have their web movements tracked and thus distort the whole procedure on some types of sites. To meet Wikipedias quality standards, this article or section may require cleanup. ... A web directory is a listing of websites organized in a hierarchy or interconnected list of categories. ... The Alexa Toolbar, an Alexa Internet product, is a web browser toolbar often used to measure website statistics. ...


References

  1. ^ ALEXA Internet Donates Archive of the World Wide Web To Library of Congress (1998-10-13).
  2. ^ Keith Dawson (1997-07-28). Alexa Internet opens the doors.
  3. ^ Internet Archive Frequently Asked Questions.
  4. ^ Adam Feuerstein (1999-05-21). E-commerce loves Street: Critical Path plans encore.
  5. ^ Alexa History.
  6. ^ Elizabeth Montalbano (2006-05-01). Amazon dumps Google for Windows Live.
  7. ^ Amit Agarwal (2007-05-06). Alexa Traffic Charts Now Include Advertising. Retrieved on 2007-05-21.
  8. ^ Northern California District Federal court Case number - C 07-01715 RS. Retrieved on 2007-04-19.
  9. ^ Alan Graham (2007-04-18). Amazon sues Alexaholic…everyone loses!. Retrieved on 2007-04-19.
  10. ^ Tim O'Reilly (2007-04-20). Amazon Sues Alexaholic...Everyone Loses. Retrieved on 2007-04-20.
  11. ^ Pete Cashmore (2007-04-19). Amazon sues Statsaholic…Web as Platform is Bullsh*t. Retrieved on 2007-04-20.
  12. ^ Alexa.com: What is traffic rank?

2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... May 21 is the 141st day of the year (142nd in leap years) in the Gregorian calendar. ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... April 19 is the 109th day of the year in the Gregorian calendar (110th in leap years). ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... April 19 is the 109th day of the year in the Gregorian calendar (110th in leap years). ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... April 20 is the 110th day of the year in the Gregorian calendar (111th in leap years). ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... April 20 is the 110th day of the year in the Gregorian calendar (111th in leap years). ...

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