| Alter Ego Airlines -- code-sharing run amok (3437 words) |
 | The alter ego concept is the latest in a series of post-deregulation labor strategies, and avoids the disadvantages of outright merger/acquisition. |
| Alter ego network expansion and revenue opportunities create increasing returns and margins on what is essentially zero incremental capital investment and at no increased risk. |
| It is significant that incremental revenue generated through an alter ego alliance causes revenue-related costs to decline, not only on the incremental revenue portion but back to the first dollar. |
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