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Alterity refers to the philisophical principle of exchanging one's own perspect for that of the "other."
The alterity of the original which appears by means of the picture consists in the fact that it is not actually in the picture, that it is not given in its presence, that it is not there.
Alterity depends here on the fact that the present picture (or the image) represents the original that is actually absent.
Instead, the alterity of the person apprehended in the imaginary fashion consists in the fact that she is grasped by me in such a way that she is not reduced to a mere object (in the way the ego is an object) but is apprehended as another self.