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Alternate reality game - Wikipedia, the free encyclopedia (1968 words) |
 | An alternate reality game is a cross media game that deliberately blurs the line between the in-game and out-of-game experiences, often being used as a marketing tool for a product or service. |
| Alternate reality games are usually earmarked by a large game-reality in the form of multiple websites, all of which take themselves as being totally real. |
| Important to alternate reality games is the concept of "this is not a game." To be most effective, these games don't advertise themselves as such, and never really admit to being a game at all. |
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