Louis G. Sylvester (former head of Scanton) became president of the new company located at 1776 Broadway in Manhattan, New York City. In October 1929, Herbert Yates, head of Consolidated Film Company took control of ARC. In the following years, the company was very involved in a depressed market, buying failing labels at bargain prices to exploit their catalogue.
In 1932, ARC was king of the 3 records for a dollar market, selling 6 million units, twice as much as RCA Victor. In an effort to get back on top, RCA created its Bluebird label. ARC bought out the Columbia Records catalogue in 1934. ARC became part of the Columbia Broadcasting System (CBS) in 1938.
The AmericanRecord Company, often known as ARCRecords or simply ARC, was a United States based record company.
In 1932, ARC was king of the 3 records for a dollar market, selling 6 million units, twice as much as RCA Victor.
In December of 1938, the entire ARC complex was purchased from Consolidated Film for $700,000 by the Columbia Broadcasting System (CBS), which allowed the rights to the Brunswick and Vocalion labels to return to Warner Brothers.