Anchor brand dairy products are sold by a subsidiary of the New Zealand Dairy Foods. They produce a variety of milk, cheese, cream, and butter products--all other dairy products are sold by other divisions.
One thing that makes the company unique is that it still offers home delivery of its milk products. Most companies that used to offer home delivery have discontinued the service due to declining demand. Some of the home delivery is done by Anchor franchisees.
In addition to the common varieties with differing percentages of milk fat, they also offer "Calci-Xtra", with extra calcium (marketed primarily to women), and "Mega Milk", with extra vitamins, as well as extra calcium, marketed for children.
"Anchor Spreadable" is another of their specialized products. The butter-based spread is softened with canola oil and spreads easily, but marketing claims of being spreadable direct from the refrigerator has been questioned. A recent ad campaign for Anchor Spreadable, created by Jonti Picking, of Weebl and Bob fame, included television commercials featuring wobbly cows.
External link
"About Anchor" from their Web site (http://www.anchor.co.nz/about_anchor.asp?content=content/about_anchor/home_delivery.htm) (Note: Their Home page has a bit of Flash that moos. All other content can be accessed from the menu on the About page.)
Alternatively, the anchors may have leg portions which diverge relative to a flange portion to wedgingly retain the anchors in the walls.
It is another object to provide an anchor having a flat spade-shaped drill end portion with a frangible web portion which holds the drill end portion together during drilling while allowing the drill end portion to split apart to accommodate the spreading of the leg portions.
The anchor includes a flange portion, a drill end portion and a shank portion extending forwardly from the flange portion to the shank portion along a longitudinal axis.
Anchor is owned by New Zealand dairy co-op Fonterra and sold under licence in Britain by Arla Foods UK.
And the firm recently forecast new Anchor Lighter Spreadable would see more strong growth this year, after a successful 2005.
They said one example of the problem was that Britain continued to export butterfat as low value cream and then import expensive butter brands, such as Lurpak or Anchor.
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