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Switch was an advertising campaign launched by Apple Computer (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various myths about the Mac platform were dispelled. The television commercials were directed by Errol Morris. An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ...
Apple Inc. ...
June 10 is the 161st day of the year in the Gregorian calendar (162nd in leap years), with 204 days remaining. ...
For album titles with the same name, see 2002 (album). ...
Microsoft Windows is the name of several families of proprietary software operating systems by Microsoft. ...
The first Macintosh computer, introduced in 1984, upgraded to a 512K Fat Mac. The Macintosh or Mac, is a line of personal computers designed, developed, manufactured, and marketed by Apple Computer. ...
Errol Morris Errol Morris (born February 5, 1948) is an American Academy Award winning documentary film director. ...
Switchers
One of the people who appeared in the commercials, Ellen Feiss, gained immense popularity overnight in a kind of Internet phenomenon. (Feiss was a friend of Morris's son Hamilton Morris, who also appeared in a commercial. [1]) Ellen Feiss The image above is believed to be a replaceable fair use image. ...
This article or section does not cite its references or sources. ...
Localized versions of the commercials, with local "switchers", aired in Iceland and Japan.
Certain ads featured celebrities, such as Tony Hawk, DJ Q-Bert, Yo-Yo Ma, Kelly Slater, Will Ferrell, and the members of De La Soul. For the 1998 movie, see Celebrity (1998 movie). ...
Tony Hawk This article is about the American skateboarder. ...
DJ Q-Bert Q-Bert (born 1969) is the performing name of Richard Quitevis, a Filipino-American DJ and music-writer. ...
Yo-Yo Ma (Traditional Chinese: ; Simplified Chinese: ; pinyin: ) (born October 7, 1955) is a Chinese American cellist, considered one of the finest practitioners of the cello in the world. ...
Kellys autobiography book Kelly Slater (b. ...
John William Will Ferrell (born July 16, 1967 [1]) is an Emmy and Golden Globe nominated American comedian, impressionist and actor who first established himself as a cast member of Saturday Night Live, and has since gone on to a successful film career. ...
De La Soul is a Grammy-award winning hip hop group from Long Island, New York. ...
The American Switchers featured are:
- Aaron Adams
- Alex Schoknecht
- Andy Skowronski
- Bill Swan
- Damon Wright
- Dave Haxton
- David Carey
- De La Soul
- Dianne Druyff
- DJ Q-bert
- Ellen Feiss
- Fabiola Torres
- Gautam Godse
- Gianni Jacklone
- Hamilton Morris
- Janie Porche
- Jentry Poss
- Jeremiah Cohick
- Juan Proaño
- Kelly Slater
- Liza Richardson
- Mark Frauenfelder
- Mark Gibson
- Patrick Gant
- Richard Ziskin
- Sarah Whistler
- Tess Bethune
- Theresa McPherson
- Tony Hawk
- Will Ferrell
- Yo-Yo Ma
The Japanese Switchers featured are: De La Soul is a Grammy-award winning hip hop group from Long Island, New York. ...
DJ Q-Bert Q-Bert (born 1969) is the performing name of Richard Quitevis, a Filipino-American DJ and music-writer. ...
Ellen Feiss The image above is believed to be a replaceable fair use image. ...
Kellys autobiography book Kelly Slater (b. ...
Mark Frauenfelder Mark Frauenfelder is a weblogger, illustrator, and journalist. ...
Tony Hawk This article is about the American skateboarder. ...
John William Will Ferrell (born July 16, 1967 [1]) is an Emmy and Golden Globe nominated American comedian, impressionist and actor who first established himself as a cast member of Saturday Night Live, and has since gone on to a successful film career. ...
Yo-Yo Ma (Traditional Chinese: ; Simplified Chinese: ; pinyin: ) (born October 7, 1955) is a Chinese American cellist, considered one of the finest practitioners of the cello in the world. ...
- Hiroatsu Takekura
- Keiko Tamura
- Keisuke Hanafusa
- Kiminori Hirose
- Momoko Kikuchi
- Nobuyuki Shiba
- Satoru Yokouchi
- Seiji Hongo
American Switchers (not officially released): Christopher Haden-Guest, 5th Baron Haden-Guest (born February 5, 1948), is a British/American comedian, actor, writer, director, composer, and musician known as Christopher Guest. ...
Daniel Clowes The image above is believed to be a replaceable fair use image. ...
Douglas Rushkoff (born 18 February 1961) is a New York-based writer, columnist and lecturer on technology, media and popular culture. ...
Perry Farrell (born Perry Bernstein in New York City on March 29, 1959) is a musician who, as the frontman of Janes Addiction, was one of the pioneers of alternative rock. ...
Wanda Sykes (born March 7, 1964), also known as Wanda Sykes-Hall or Adriana Bedoya, is an American stand-up comedian and actress. ...
Campaign The Switch campaign was gradually phased out, and replaced with the Get a Mac campaign. The two characters from the ads who personify a PC (left, John Hodgman) and a Mac (Justin Long). ...
Due to the simplicity of the ad, many parodies surfaced on the net shortly after the campaign started. Most of the parodies lamented features they had lost due to the switch, such as the ability to play popular games and use of the right mouse button. One of the parodies was created by Microsoft, titled "Confessions of a Mac to PC Convert", but Microsoft was forced to stop distribution because it was found to be non-factual, even to the point of having a stock photograph used. [2] Parody of Back to the Future In contemporary usage, a parody is a work that imitates another work in order to ridicule, ironically comment on, or poke some affectionate fun at the work itself, the subject of the work, the author or fictional voice of the parody, or another subject. ...
The background music of the Switch Ads is "Spit" by John Murphy. John Murphy is a drummer who has played in bands such as Whirlywirld, The Associates, Max Q, Dumb And The Ugly, Shriekback, SPK, Death In June, Knifeladder, and Sword Volcano Complex. ...
See Also The two characters from the ads who personify a PC (left, John Hodgman) and a Mac (Justin Long). ...
Several different Think Different posters. ...
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