An Apple evangelist, also known as Mac(intosh) evangelist, and Mac advocate is a promoter of the Apple Macintosh platform. Mac zealot and Mac bigot are more pejorative terms for Mac evangelists, indicating that the advocacy has become excessive, or simply expressing disapproval. Apple Inc. ... The first Macintosh computer, introduced in 1984, upgraded to a 512K Fat Mac. The Macintosh or Mac, is a line of personal computers designed, developed, manufactured, and marketed by Apple Computer. ... A word or phrase is pejorative if it implies contempt or disapproval. ...

The most well-known Apple evangelist is ex-Apple-employee Guy Kawasaki. Kawasaki is credited as being one of the first to use evangelistic methods to promote a computer brand. Apple formerly had a "Why Mac?" evangelist site at http://www.apple.com/whymac/. The page no longer exists, but the company currently has a Get a Mac campaign page, which gives numerous reasons why PC users should switch to Macs. Several third-parties still host and maintain Apple evangelism websites. Guy Kawasaki (born 1954) was one of the original Apple Computer employees responsible for marketing of the Macintosh in 1984. ... This article or section does not cite its references or sources. ... The two characters from the ads who personify a PC (left, John Hodgman) and a Mac (Justin Long). ...

Apples most prominent evangelist: Guy Kawasaki has recently switched from using Mac's to using Linux, because he's disappointed in the route that Apple has taken, in relations to DRM and other issues. This could be interpreted, that Apple has become a just another regular technology-company.

See also

• Technical evangelist
• Apple Switch ad campaign
• Computer zealotry
• Fanboy
• Wintel
• Operating system advocacy
• Software war
• Evangelism marketing

A technical evangelist is a person who promotes the use of a particular product or technology through talks, articles, user demonstrations, recorded demonstrations, or the creation of sample projects. ... Switch was an advertising campaign launched by Apple Computer on June 10, 2002. ... Fanboy or fanboi is a term used to describe an individual (usually male, though the feminine version fangirl may be used for females) who is utterly devoted to a single fannish subject, or to a single point of view within that subject, often to the point where it is considered... Wintel is a term used to describe desktop computers and servers of the type commonly used in homes and businesses since the late 1980s (these are PC compatible computers running a version of Microsoft Windows). ... It has been suggested that Apple evangelist be merged into this article or section. ... Software wars are software creators and idealistic users arguing of which software is best for a purpose and should thus be used by everyone to do that task. ... Evangelism marketing is an advanced form of word of mouth marketing (WOMM) in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. ...

External links

• Mac|Life Magazine — Mac|Life Magazine's site, formerly MacAddict Magazine, which at one time hosted a Mac advocacy page.
• the JoshMeister's Apple/Macintosh Evangelist Site
• macvspc.info — Focusing on the educational sector.
• MacKiDo — Now defunct Apple advocacy site.
• iGeek — The new MacKiDo
• Church of the Customer — Profile/interview of Kawasaki's evangelism work at Apple