The Apple Retail Stores are stores operated by Apple Computer. The stores feature the entire Apple product line; "solution zones" for movies, photos, music and kids; accessories, and a "Genius Bar" at which Apple product owners can discuss technical issues or bring their computers in for service.
Opening of new stores have turned into an happening among avid mac users. The events often attract thousands of customers, waiting in line to get in first.
When I asked what Apple has done to simplify OS and software installations on the machines in the stores I was told that they are planning on using Netboot in the future, but for now they are using FireWire drives and ASR (Apple’sSoftware Restore) to perform installations on storecomputers.
Passersby outside the store stopped in their tracks to see what the devil was going on that was causing such a ruckus and that big a crowd in the first place.
The “bat phone” at the Appleretailstore in Chandler, AZ.
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