The Arch Deluxe was a hamburger created and marketed by McDonald's with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate. It failed to catch on and is seen as one of the most expensive flops of all time. rch Deluxe from http://web. ... A hamburger (or simply burger) is a sandwich that consists of a cooked patty of ground meat that is fried, steamed, grilled, or broiled, and is generally served with various condiments and toppings inside a sliced bun baked specially for this purpose. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants[1]. Although McDonalds did not invent the hamburger or fast food, its name has become nearly synonymous with both. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... The palate is the roof of the mouth in humans and vertebrate animals. ...

History

In response to the demographic trend of longer lifespans and an expanding older market, McDonald's made a conscious decision to attempt to market its food to a more adult audience. Rather than compromise its existing brand images, it decided to create a new line of burgers with more sophisticated ingredients. It commissioned Executive Chef Andrew Selvaggio to create the Deluxe line of burgers including the Fish Fillet Deluxe, Grilled Chicken Deluxe, Crispy Chicken Deluxe and the flagship Arch Deluxe. A flagship is the ship used by the commanding officer of a group of naval ships. ...

The Arch Deluxe was released in early 1996 in one of the most expensive advertising campaigns to that date. However, customers were turned off by the high price and unconventional ads, and consumer groups were upset by the higher caloric content. The brand was gradually discontinued, and is no longer found at McDonald's stores today. Year 1996 (MCMXCVI) was a leap year starting on Monday (link will display full 1996 Gregorian calendar). ...

Some sandwiches that were created as part of the Deluxe line were kept: The Grilled Chicken Deluxe was rebranded as the Chicken McGrill, and the Crispy Chicken Deluxe became the Crispy Chicken. Both sandwiches led to the development of the current Premium Chicken sandwiches; the Classic is thus a direct continuation of the Deluxe chicken sandwich brands.

The 50 percent-larger fish fillet patty is also now used on the regular Filet-O-Fish. The Filet-O-Fish is a fish sandwich that has been sold by McDonalds since 1963. ...

Ultimately, it is estimated that the research, production and marketing for the Arch Deluxe set McDonald's back over $300 million, and temporary losses due to the depreciation of its brand name. However, McDonald's has recently stated that some of its initial research into adult marketing was recycled in the recent development of its successful line of salad products. Salad Platter Salad is a term applied broadly to many food preparations that are a mixture of chopped or sliced ingredients. ...

Composition and nutrition information

The Arch Deluxe composition from an advertisement

The Arch Deluxe was a quarter pound of beef, on a toasted split-top bun topped with a circular piece of peppered bacon, leaf lettuce and tomato, and a "secret" mustard sauce. It was seen by some consumer groups as a huge step back after more nutritional offerings such as the "McLean" reduced-fat burger (which also failed). Official promotional material from http://web. ... Official promotional material from http://web. ... Officially the pound is the name for at least three different units of mass: The pound (avoirdupois). ... For other uses, see Beef (disambiguation). ... Look up bacon in Wiktionary, the free dictionary. ... Binomial name L. Percentages are relative to US recommendations for adults. ... Binomial name L. Synonyms Lycopersicon lycopersicum Lycopersicon esculentum Percentages are relative to US recommendations for adults. ... Mustard on bread. ...

Nutrition without bacon

• 560 calories
• 32 grams of fat
  • 11 grams of saturated fat
• 960 milligrams of sodium

A calorie is a unit of measurement for energy. ... Fats consist of a wide group of compounds that are generally soluble in organic solvents and largely insoluble in water. ... Saturated fat is fat that consists of triglycerides containing only saturated fatty acids. ... General Name, Symbol, Number sodium, Na, 11 Chemical series alkali metals Group, Period, Block 1, 3, s Appearance silvery white Standard atomic weight 22. ...

Nutrition with bacon

• 610 calories
• 36 grams of fat
  • 13 grams of saturated fat
• 1.19 grams of sodium

Marketing

McDonald's hired Peter McElligott, an advertising mogul known for unconventional work, for its staggering $100 million ad campaign. Arch Deluxe ads were notable in that, unlike other fast-food ads, they did not really talk about the quality of the food. They primarily consisted of young children who would look at the seemingly complex burger and say "I don't get it", or "I don't understand what the big deal is." Some would even call the burger "yucky" and even complain that "you don't even get a toy with that!" This line of indirect rebel advertising was very similar to The Coca-Cola Company's marketing for OK Soda two years before, which was also a flop. Steve Burns, who would later host the Nickelodeon children's show Blue's Clues, performed the voice-over for at least one of the commercials in the series. The Arch Deluxe Logo from http://web. ... The Coca-Cola Company (NYSE: KO) is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. ... The minimalist OK Soda logo OK Soda was a soft drink created by The Coca-Cola Company in 1994 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. ... This article does not cite any references or sources. ... Toys made in Blue and Periwinkles image Blues Clues is a childrens show about a dog named Blue. ...

McDonald's widely distributed coupons allowing purchase of the otherwise-expensive Arch Deluxe for only $1.00.

When studies showed that its first set of advertising was unsuccessful, and was possibly even hurting its existing branding, it switched to a more conventional McDonald's-style commercial, featuring Ronald McDonald doing adult activities, such as playing golf. Such advertising, however, combined with the focus on the "adult" McDonald's, led to late night TV jokes and skits involving Ronald McDonald visiting pornography shops.^{[citation needed]} Listen to this article ( info) in media player in browser This audio file was created from an article revision dated 2006-01-14, and may not reflect subsequent edits to the article. ... This article is about the sport. ...

Trivia

• Adam Archuleta, safety for the Chicago Bears, was dubbed Arch Deluxe by his teammates on the St. Louis Rams. At the time (2001), Archuleta said that he did not even understand the anachronistic reference.
• Marilyn Manson mentions in his autobiography that at one point his fellow band members took to calling him Arch Deluxe due to his imperious attitude towards them.
• Despite failure nearly a decade prior in North America, in 2003 McDonald's Japan began selling the Tomato McGrand, a hamburger identical to the Arch Deluxe with the exception of the omission of peppered bacon. It was later discontinued.
• A commercial used in the Arch Deluxe advertising campaign includes a then-unknown Jessica Biel.

Adam Jason Archuleta (born November 27, 1977 in Rock Springs, Wyoming) is an American Football Safety currently playing for the Washington Redskins of the NFL. He spent his first five years in St. ... In American football and Canadian football, defensive backs are the players on the defensive team who take positions somewhat back from the line of scrimmage; they are distinguished from the defensive line players, who take positions directly behind the line of scrimmage. ... City Chicago, Illinois Other nicknames Da Bears, The Monsters of the Midway Team colors Navy Blue, Orange and White Head Coach Lovie Smith Owner Virginia Halas McCaskey Chairman Michael McCaskey General manager Jerry Angelo Fight song Bear Down, Chicago Bears Mascot Staley Da Bear League/Conference affiliations Independent (1919) National... This article or section does not adequately cite its references or sources. ... Year 2001 (MMI) was a common year starting on Monday (link displays the 2001 Gregorian calendar). ... An anachronism (from Greek ana, back, and chronos, time) is an artifact that belongs to another time, a person who seems to be displaced in time (i. ... Marilyn Manson (born Brian Hugh Warner ) is the lead singer of the band Marilyn Manson. ... Cover of the first English edition of 1793 of Benjamin Franklins autobiography. ... Jessica Claire Biel (born March 3, 1982) is an American actress and former fashion model best known for appearing in several Hollywood films such as Summer Catch, the remake of The Texas Chainsaw Massacre and The Illusionist, as well as for her early television role of Mary Camden in the...

External links

• McDonald's original Arch Deluxe Website from the Internet Wayback Machine
• A nutritional analysis of the Arch Deluxe from the Center for Science in the Public Interest
• Arch Deluxe Commercial from YouTube