An Arctic roll is a British dessert made of ice cream wrapped in sponge cake to form a roll, often with jam between the sponge and the ice cream. It is commonly served in school. Americans do not know this phrase. It comes from jam roll (known in the United States as jelly roll). Missing image Ice cream is often served on a stick Boxes of ice cream are often found in stores in a display freezer. ... A true Sponge cake is a type of soft cake based on wheat flour, sugar, baking soda and eggs. ... Jam from berries Jam is a type of fruit preserve made by boiling fruit with sugar to make an unfiltered jelly. ... A jelly roll (known outside of the United States as Swiss roll) is a cylindrical cake containing jelly or jam. ...