Areas of Archaeological Potential and other terms such as Area of High Archaeological Potential or Urban Archaeological Zone are terms used to identify parts of the country where it is known that buried archaeology is likely to survive. They are primarily created and used in the planing process at act as triggers that can alert planning officers to possible archaeological disturbance caused by proposed new development. They are often marked out on GIS databases and any application for development within them is likely to be referred to the County Archaeologist for comment and advice. This process is in keeping with the UK government guidelines on archaeology and planning, known as PPG16.

Development in an area of archaeological potential is likely to require archaeological evaluation and possible mitigation work in advance of building commencing. The areas are selected through study of past excavation work and historical and academic sources including each county's Sites and Monuments Record.

See also: Archaeology, UK topics