Arturo "Arte" Moreno (born August of 1946) is a Mexican American billionaire who, on May 15, 2003, made history by becoming the first Hispanic to own a major sports team in the United States when he purchased the Anaheim Angels baseball team from the Walt Disney Company. This article or section does not cite any references or sources. ... 1946 (MCMXLVI) was a common year starting on Tuesday. ... The ethnonym Mexican-American describes United States citizens of Mexican ancestry (14 million in 2003) and Mexican citizens who reside in the US (10 million in 2003). ... May 15 is the 135th day of the year in the Gregorian calendar (136th in leap years). ... 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... Major league affiliations American League (1961–present) West Division (1969–present) Current uniform Retired Numbers 11, 26, 29, 30, 42, 50 Name Los Angeles Angels of Anaheim (2005–present) Anaheim Angels (1997-2004) California Angels (1965-1996) Los Angeles Angels (1961-1965) Ballpark Angel Stadium of Anaheim (2004–present) a. ... Alternate meanings: Disney (disambiguation) The Walt Disney Company (also known as Disney Enterprises, Inc. ...

Early life

Moreno is a native of Tucson, Arizona, and the oldest of 11 children. Moreno graduated from high school in 1965 and enlisted in the United States Army in 1966, fighting in the Vietnam War. After returning to civilian life in 1968, he enrolled in the University of Arizona. Nickname: The Old Pueblo Location in Pima County and the state of Arizona Coordinates: Country United States State Arizona Counties Pima Government  - Mayor Bob Walkup (R) Area  - City  195. ... The United States Army is the largest branch of the armed forces of the United States. ... Combatants Republic of Vietnam United States Republic of Korea Thailand Australia New Zealand The Philippines National Front for the Liberation of South Vietnam Democratic Republic of Vietnam People’s Republic of China Democratic Peoples Republic of Korea Strength US 1,000,000 South Korea 300,000 Australia 48,000... The University of Arizona (UA or U of A) is a land-grant and space-grant public institution of higher education and research located in Tucson, Arizona, United States. ...

Business career

Advertising background

In 1973, Moreno graduated from the University of Arizona with a degree in marketing. That same year, he was hired to work at the Eller Outdoor advertising company. 1973 (MCMLXXIII) was a common year starting on Monday. ... Karl Eller is an Arizona business leader and nationally recognized entrepreneur. ...

Moreno would travel across the country for the next seven years, Eller Outdoor relocating him several times. However, in 1984, he moved back to Arizona, settling in Phoenix, where he was hired by billboard company Outdoor Systems. Official language(s) English Capital Phoenix Largest city Phoenix Area  Ranked 6th  - Total 113,998 sq mi (295,254 km²)  - Width 310 miles (500 km)  - Length 400 miles (645 km)  - % water 0. ... Nickname: Location in Maricopa County and the state of Arizona Coordinates: Country United States State Arizona Counties Maricopa Incorporated February 25, 1881 Government  - Type Council-Manager  - Mayor Phil Gordon (D) Area  - City  515. ...

It was while with Outdoor Systems that Moreno was first able to make his mark as a businessman. He rose to become the company's president and chief executive officer, and under his leadership, the company's total profits grew from $500,000 USD to $90 million in less than 10 years. A businessman (sometimes businesswoman, female; or businessperson, gender neutral) is a generic term for a wide range of people engaged in profit-oriented enterprises, generally the management of a company. ... A Chief Executive Officer (CEO), or Chief Executive, is the highest-ranking corporate officer, administrator, corporate administrator, executive, or executive officer, in charge of total management of a corporation, company, organization or agency. ... ISO 4217 Code USD User(s) the United States, the British Indian Ocean Territory,[1] the British Virgin Islands, Cambodia, East Timor, Ecuador, El Salvador, the Marshall Islands, Micronesia, Palau, Panama, Turks and Caicos Islands, and the insular areas of the United States Inflation 2. ...

In 1996, Moreno took Outdoor Systems public. The company's stock soared, and in 1998, Moreno sold the company to Infinity Broadcasting for $8 billion. CBSs first color logo, which debuted in the fall of 1965. ...

Baseball ownership

With baseball being Moreno's favorite pastime, he applied his business acumen in that arena, as well, purchasing the Salt Lake Trappers minor league team alongside 17 other investors in 1986. The group owned the team until 1992, and the venture proved to be a resounding financial success. A Class A California League game in San Jose, California (1994) Minor baseball leagues are North American professional baseball leagues that compete at a level below that of Major League Baseball. ... 1986 (MCMLXXXVI) was a common year starting on Wednesday of the Gregorian calendar. ... 1992 (MCMXCII) was a leap year starting on Wednesday. ...

By 2001, Moreno was hungry to own a Major League Baseball (MLB) team. He attempted to buy controlling interest in his homestate's Arizona Diamondbacks, however no deal could be reached. He nonetheless remained determined to own a Major League team, and soon set his sights on the 2002 World Series champion Anaheim Angels. Year 2001 (MMI) was a common year starting on Monday of the Gregorian calendar. ... This article or section does not cite any references or sources. ... Major league affiliations National League (1998–present) West Division (1998–present) Current uniform Name Arizona Diamondbacks (1998–present) Ballpark Chase Field (1998–present) formerly known as Bank One Ballpark (1998-2005) Major league titles World Series titles (1) 2001 NL Pennants (1) 2001 National League West Division titles (3) 2002... The 2002 World Series was among the classic matchups in the history of the Series. ... Major league affiliations American League (1961–present) West Division (1969–present) Current uniform Retired Numbers 11, 26, 29, 30, 42, 50 Name Los Angeles Angels of Anaheim (2005–present) Anaheim Angels (1997-2004) California Angels (1965-1996) Los Angeles Angels (1961-1965) Ballpark Angel Stadium of Anaheim (2004–present) a. ...

In April of 2003, it was announced that Moreno had reached a deal with The Walt Disney Company to purchase the team for $180 million. And, in a historic meeting on May 15 of that year, MLB commissioner Bud Selig announced that the sale of the Angels to Moreno had been approved. One of the first people to congratulate Moreno after the news was Diamondbacks' owner Jerry Colangelo, a personal friend who declared it a good opportunity for Moreno. 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... The Walt Disney Company (NYSE: DIS) is one of the largest media and entertainment corporations in the world. ... Bud Selig Allan Huber Bud Selig, Jr. ... Jerry Colangelo (born November 20, 1939) is a respected Arizona sports mogul. ...

Angels owner

Upon assuming control of the Angels, Moreno cut ticket and beer prices at the stadium, and soon demonstrated a willingness to spend the money necessary to sign premium players to improve team. He also took a "hands on" approach becoming a regular attendee to the team's home games and periodically leaving his owner's box during games to mingle with and talk to fans in the regular stadium seating areas and concourses. All of these moves proved very popular with the team's fans.

However, Moreno did encounter a substantial backlash from fans of the team, and in particular, from the city leadership of Anaheim, California, over his decision in 2005 to change the name of the team from the Anaheim Angels to the Los Angeles Angels of Anaheim. Moreno saw the change as part of an overall strategy to increase the team's revenue by actively marketing it to, and associating it with, the entire Los Angeles metropolitan area, rather than restricting the team's identity to the city of Anaheim and to Orange County. In recent years, the San Diego Zoo and Los Angeles Times have been notable club sponsors, while all baseball TV rightsholders also use some variation of the team's new name, indicating the effect of Moreno's plan. But the move outraged Anaheim city officials, who responded by suing the team. It also angered a substantial segment of the Angels' fan base in Orange County, who had taken emotional pride in the team's identity being distinct from Los Angeles. The awkward of Anaheim suffix, appended to satisfy a contractual requirement for Anaheim to be included in the team's name, also caused the new name to become the subject of ridicule nationally. Location of Anaheim within Orange County, California Coordinates: Country United States State California County Orange Government  - Mayor Curt Pringle Area  - City  50. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... The Greater Los Angeles Area, or the Southland, is the agglomeration of urbanized area around the city of Los Angeles, California. ... This article or section does not cite any references or sources. ... The world-famous San Diego Zoo in Balboa Park, San Diego, California is one of the largest, most progressive zoos in the world with over 4,000 animals of more than 800 species. ... The Los Angeles Times (also known as the LA Times) is a daily newspaper published in Los Angeles, California and distributed throughout the Western United States. ... City of Anaheim v. ...

Aside from this issue, however, Moreno's first few seasons as owner of the Angels have been largely successful. The team has posted three consecutive winning seasons for the first time in its history,^[1] including winning the American League Western Division championship in 2004 and 2005. The team also won the lawsuit filed against it by the city of Anaheim. And whatever displeasure fans may feel over the name change has not translated into diminished support for the team, as the Angels' attendance has increased over each of the four seasons that Moreno has been the team's owner.

Just prior to the start of the 2006 Major League season, Moreno scored another success in signing a lucrative contract with Fox Sports Net regarding the television broadcast rights for the Angels' regular season games. The 10-year deal significantly increased the team's television revenue. In April of 2006, Forbes magazine estimated the team to be worth $368 million — twice the amount Moreno paid for the club only three years earlier. For the Manfred Mann album, see 2006 (album). ... The Major League Baseball season has been 162 games long for each team since the early 1960s. ... Fox Sports Net headquarters in Los Angeles. ... This article or section does not adequately cite its references or sources. ...

[Moreno] has really done an amazing job with the franchise. To double the value in three years without getting a new stadium is an incredible feat.

— Forbes magazine associate editor Kurt Badenhausen^[2]

Personal life

Moreno and his wife, Carole, married in 1986. They have three children. 1986 (MCMLXXXVI) was a common year starting on Wednesday of the Gregorian calendar. ...

In 1997, Moreno and his wife established the Moreno Family Foundation, which supports non-profit organizations focusing on youth and education. It also has provided support to the athletic programs at the University of Arizona, as Moreno continues to be an ardent supporter of his alma mater.

Aside from this, Moreno is vigilant about maintaining his privacy. He refuses most interview requests, and does not discuss his personal life publicly. His family and friends also avoid commenting on his personal life publicly, though off the record, those who know him describe him as a staunch conservative Republican and as particularly dedicated to his family. The Republican Party is one of two major contemporary political parties in the United States of America, along with the Democratic Party. ...

Notes

1. ^ Shalkin, Bill. (2007, February 26). "Moreno keeps pusing and pushing", Los Angeles Times
2. ^ Shalkin, Bill. (2006, April 21). "Angels Increase in Value", Los Angeles Times

The Los Angeles Times (also known as the LA Times) is a daily newspaper published in Los Angeles, California and distributed throughout the Western United States. ... The Los Angeles Times (also known as the LA Times) is a daily newspaper published in Los Angeles, California and distributed throughout the Western United States. ...

References

Reaves, Joseph A., Craig Harris and Jonathan J. Higurea. (2003, April 23). "Baseball more than business for Moreno", The Arizona Republic The Arizona Republic is a newspaper published in Phoenix, Arizona. ...