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Athena Wissenschaftsmarketing
The full-service agency for academia
Type	GbR
Founded	2006 in Heidelberg, Germany
Headquarters	Heidelberg, Germany
Key people	Dr. Alexander Emmerich, Christiane Rösch, and Daniel Sommer Founders & CEOs
Industry	Marketing
Employees	(2006)
Website	www.athena-marketing.de

Athena Wissenschaftsmarketing is a full-service agency specialized in international student recruitment, release and branding of international programs and academic institutions. The company was founded in October 2006 as spin-off from the Heidelberg Center for American Studies (HCA). As one among very few spin-offs with a humanities background Athena Wissenschaftsmarketing is supported by the Research Department of the Ruprecht Karls University Heidelberg. Image File history File links Information_icon. ... Shortcut: WP:WIN Wikipedia is an online encyclopedia and, as a means to that end, also an online community. ... Shortcut: WP:NPOV Wikipedia policy is that all articles should be written from a neutral point of view. ... Shortcut: WP:RULES Wikipedia is a collaborative project and its founders and contributors have a common goal: Wikipedia has some policies and guidelines that help us to work toward that common goal. ... For the Manfred Mann album, see 2006 (album). ... Heidelberg and the other cities of the Neckar valley The castle (Schloss) above the town Main Street (Hauptstrasse) Shopping district View from the so called alley of philosophers (Philosophenweg) towards the Old Town, with Heidelberg Castle, Heiliggeist Church and the Old Bridge Heidelberg is a city in Baden-Württemberg... Heidelberg and the other cities of the Neckar valley The castle (Schloss) above the town Main Street (Hauptstrasse) Shopping district View from the so called alley of philosophers (Philosophenweg) towards the Old Town, with Heidelberg Castle, Heiliggeist Church and the Old Bridge Heidelberg is a city in Baden-Württemberg... Daniel Sommer (1850–1940) was a key figure in the Restoration Movement and in the separation of the Church of Christ from the Christian Church. ... Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... For the album by the Kaiser Chiefs see Employment (album) Employment is a contract between two parties, one being the employer and the other being the employee. ... For the Manfred Mann album, see 2006 (album). ... A website (or Web site) is a collection of web pages, images, videos and other digital assets and hosted on a particular domain or subdomain on the World Wide Web. ... The HCA Logo Founded in 2003 as newest institute of Germanys oldest university, the University of Heidelbergs Heidelberg Center for American Studies (HCA) serves as an interdisciplinary institute for higher education, as a center for advanced research, and as a forum for public debate on topics related to... The Ruprecht Karl University of Heidelberg (German Ruprecht-Karls-Universität Heidelberg; also known as simply University of Heidelberg) is one of the most prestigious universities of Germany. ...

Corporate profile

Athena Wissenschaftsmarketing is an independent academic marketing, consulting and evaluation services company that combines a market-focused approach to academia with expertise and global experience in the international educational market on both sides of the Atlantic. Plato is credited with the inception of academia: the body of knowledge, its development and transmission across generations. ... Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... Management consulting (sometimes also called strategy consulting) refers to both the practice of helping companies to improve performance through analysis of existing business problems and development of future plans, as well as to the firms that specialize in this sort of consulting. ... Evaluation is the systematic determination of merit, worth, and significance of something or someone. ... Plato is credited with the inception of academia: the body of knowledge, its development and transmission across generations. ...

Management team

• Dr. Alexander Emmerich: Managing Director, Art Director
• Christiane Rösch: Managing Director, Strategic Planning
• Daniel Sommer: Managing Director, Sales and Communication

Expertise

• branding
• Event marketing
• Guerilla marketing
• International marketing
• Internet marketing
• Marketing plans
• Marketing strategy
• Strategic marketing
• Operational marketing

Look up branding in Wiktionary, the free dictionary. ... Guerrilla marketing, as described by J. Levinson in his popular 1984 book Guerrilla Marketing, is an unconventional way of performing marketing activities (primarily promotion) on a very low budget. ... Wikibooks has more about this subject: Marketing Internet marketing is the use of the Internet to advertise and sell goods and services. ... This article or section does not adequately cite its references or sources. ... Wikibooks has more about this subject: Marketing Marketing strategy is a powerful process that gives an organization a competitive advantage in the marketplace. ...

External links

• Homepage of the Heidelberg Center for American Studies Heidelberg Center for American Studies
• University of Heidelberg University of Heidelberg