Atkins Nutritionals, Inc is the company founded in 1989 by Dr Robert Atkins to promote the Atkins Diet. 1989 is a common year starting on Sunday of the Gregorian calendar. ... Dr. Robert Coleman Atkins, MD (October 17, 1930 – April 17, 2003) was an American doctor and cardiologist, best known for the Atkins Nutritional Approach, a popular but controversial way of dieting that entails eating low-carbohydrate, high-fat and high-protein foods. ... book The Atkins Nutritional Approach, popularly known as the Atkins Diet or just Atkins, is a way of looking at nutrition, perhaps the most marketed and well-known of the low-carbohydrate diets. ...
Following a reduction in demand for Atkins products amid questions about the safety of the diet and following the death of its founder, Atkins Nutritionals Inc filed for protection against its creditors (chapter 11 bankruptcy) on July 31, 2005. Chapter 11 of the Bankruptcy Code governs the process of reorganization under the bankruptcy laws of the United States. ... Bankruptcy is a legally declared inability or impairment of ability of an individual or organization to pay their creditors. ... July 31 is the 212th day (213th in leap years) of the year in the Gregorian Calendar, with 153 days remaining, as the final day of July. ... 2005 is a common year starting on Saturday of the Gregorian calendar and is the current year. ...
AtkinsNutritionals has emerged from bankruptcy with a revised business model that hinges less on the popularity of the low-carb diet espoused by its founder.
Keeping with the Atkins tradition, the Advantage bars are low on carbs and calories, high in fiber, have more protein than a standard PowerBar (a snack marketed to marathoners) and as much saturated fat as a Snickers chocolate bar (perhaps a bigger attraction for couch potatoes).
AtkinsNutritionals said it has also streamlined operations, improved delivery times and cut costs by trimming the number of products it offers from 340 to 60 and its number of contract manufacturers from 34 to six.
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