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Encyclopedia > Attitude (psychology)

Attitude is a hypothetical construct that represents an individual's like or dislike for an item. Attitudes are positive, negative or neutral views of an "attitude object": i.e. a person, behaviour or event. People can also be "ambivalent" towards a target, meaning that they simultaneously possess a positive and a negative bias towards the attitude in question. The classical definition of a person is a human being regarded as an individual. ...


Attitudes come from judgments. Attitudes develop on the ABC model (affect, behavioral change and cognition). The affective response is a physiological response that expresses an individual's preference for an entity. The behavioral intention is a verbal indication of the intention of an individual. The cognitive response is a cognitive evaluation of the entity to form an attitude. Most attitudes in individuals are a result of observational learning from their environment. The link between attitude and behavior exists but depends on human behavior, some of which is irrational. For example, a person who is for blood transfusion may not donate blood. This makes sense if the person does not like the sight of blood, which explains this irrationality. Look up Cognition in Wiktionary, the free dictionary. ... This article or section does not cite any references or sources. ... Observational learning or social learning is learning that occurs as a function of observing, retaining and replicating behavior observed in others. ...

Contents

Implicit and explicit attitudes

There is also considerable research on "implicit" attitudes, which are unconscious but have effects (identified through sophisticated methods using people's response times to stimuli). Implicit and "explicit" attitudes seem to affect people's behavior, though in different ways. They tend not to be strongly associated with each other, although in some cases they are. The relationship between them is poorly understood. Research is a human activity based on intellectual investigation and aimed at discovering, interpreting, and revising human knowledge on different aspects of the world. ...

 You have to at least listen 

to the persons feelings,voice and what they are saying even if they do have a bad attitude

 you want to always listen and try to help them out instead 

of going to conclusion real fast

 and besides if you do that then you have no clue what they are 

talking about and instead of being rather rude about the situation you want to make them relax and comfortable around you because if they dont trust you then you

 will have no connection to to 

anything so heres some advise listen and try to think what they are going through because

 if its something really bad you wont want to make them feel any worser then what they feel be 

concerned about how they feel.... JOEY I LOVE YOU MORE!!

 LOVE,DELORES CROUCH 

Attitude formation

Unlike personality, attitudes are expected to change as a function of experience. Tesser (1993) has argued that hereditary variables may affect attitudes - but believes that they may do so indirectly. For example, if one inherits the disposition to become an extrovert, this may affect one's attitude to certain styles of music. There are numerous theories of attitude formation and attitude change. These include: Personality psychology is a branch of psychology which studies personality and individual differences. ... Look up Experience in Wiktionary, the free dictionary This article discusses the general concept of experience. ... This article is being considered for deletion in accordance with Wikipedias deletion policy. ...

Cognitive dissonance is a psychological term which describes the uncomfortable tension that comes from holding two conflicting thoughts at the same time, or from engaging in behavior that conflicts with ones beliefs. ... Leon Festinger Leon Festinger (May 8, 1919 – February 11, 1989) was a social psychologist from New York City who became famous for his Theory of Cognitive Dissonance (Festinger, 1957). ... Fritz Heider (1896-1988) was a German social psychologist, responsible for developing the so-called P-O-X theory and the attribution theory in 1958. ... Self-perception theory is an account of attitude change developed by psychologist Daryl Bem. ... Daryl J. Bem is a noted social psychologist at Cornell University, USA, and the originator of the self-perception theory of attitude change. ... This article or section does not cite any references or sources. ... // Frogs into Princes by Bandler and Grinder introduced NLP. Neuro-linguistic programming (NLP) is a personal development system developed in the early 1970s by Richard Bandler and John Grinder, in association with Gregory Bateson. ... Persuasion is a form of influence. ... The Elaboration Likelihood Model of persuasion (ELM; proposed by Petty & Cacioppo, 1981, 1986) is a model of how attitudes are formed and changed (see also attitude change). ... The Social Judgment theory of attitude change was proposed by Carl Hovland and Muzafer Sherif. ... Balance Theory is a motivational theory of attitude change proposed by Fritz Heider, which conceptualizes the consistency motive as a drive toward psychological balance. ... In psychology, psychotherapy and management theory, abundance theory postulates a benign universe in which any individual with the correct attitude, training, or spiritual alignment can acquire personal abundance which should lead to material abundance: wealth regardless of economic or social circumstances (reality). ... Intelligence is a general mental capability that involves the ability to reason, plan, solve problems, think abstractly, comprehend ideas and language, and learn. ...

Attitude change

Attitudes can be changed through persuasion. The celebrated work of Carl Hovland, at Yale University in the 1950s and 1960s, helped to advance knowledge of persuasion. In Hovland's view, we should understand attitude change as a response to communication. He and his colleagues did experimental research into the factors that can affect the persuasiveness of a message: Persuasion is a form of influence. ...

  1. Target Characteristics: These are characteristics that refer to the person who receives and processes a message. One such is intelligence - it seems that more intelligent people are less easily persuaded by one-sided messages. Another variable that has been studied in this category is self esteem. Although it is sometimes thought that those higher in self-esteem are less easily persuaded, there is some evidence that the relationship between self-esteem and persuasibility is actually curvilinear, with people of moderate self-esteem being more easily persuaded than both those of high and low self-esteem levels (Rhodes & Woods, 1992). The mind frame and mood of the target also plays a role in this process.
  2. Source Characteristics: The major source characteristics are expertise, trustworthiness and attractiveness. The credibility of a perceived message has been found to be a key variable here (Hovland & Weiss, 1951); if one reads a report on health and believes it comes from a professional medical journal, one may be more easily persuaded than if one believes it is from a popular newspaper. Some psychologists have debated whether this is a long-lasting effect and Hovland and Weiss (1951) found the effect of telling people that a message came from a credible source disappeared after several weeks (the so-called "sleeper effect"). Whether there is a sleeper effect is controversial. Received wisdom is that if people are informed of the source of a message before hearing it, there is less likelihood of a sleeper effect than if they are told a message and then told its source.
  3. Message Characteristics: The nature of the message plays a role in persuasion. Sometimes presenting both sides of a story is useful to help change attitudes.
  4. Cognitive Routes: A message can appeal to an individual's cognitive evaluation to help change an attitude. In the central route to persuasion the individual is presented with the data and motivated to evaluate the data and arrive at an attitude changing conclusion. In the peripheral route to attitude change, the individual is encouraged to not look at the content but at the source. This is commonly seen in modern advertisements that feature celebrities. In some cases, doctors and experts are used. In other cases film stars are used for their attractiveness.

Intelligence is the mental capacity to reason, plan, solve problems, think abstractly, comprehend ideas and language, and learn. ... In psychology, self-esteem or self-worth includes a persons subjective appraisal of himself or herself as intrinsically positive or negative to some degree. ... Mood may refer to: chese Grammatical mood Emotional mood This is a disambiguation page, a list of pages that otherwise might share the same title. ... Look up expert in Wiktionary, the free dictionary. ... Trust is the belief in the good character of one party, presumed to seek to fulfill policies, ethical codes, law and their previous promises. ... In social psychology, interpersonal attraction (known as biological attraction in animals/insects) is the attraction between people which leads to friendships and romantic relationships. ... The sleeper effect identified by psychologist Carl Hovland refers to the hidden effect of a propaganda message even when it comes from a discredible source. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... “Megastar” redirects here. ... Film is a term that encompasses individual motion pictures, the field of film as an art form, and the motion picture industry. ...

Attitude in the workplace

When it comes to Human Resource Management and recruiting, in recent years hire for attitude became a well known mantra. Several commercial tests such as the LAB Profile, iWAM and PAPI were developed to measure work Attitude and motivation, e.g. for pre-employment testing



Jung's definition of attitude

Attitude is one of Jung's 57 definitions in Chapter XI of Psychological Types. Jung's definition of attitude is a "readiness of the psyche to act or react in a certain way" (Jung, [1921] 1971:par. 687). Attitudes very often come in pairs, one conscious and the other unconscious. Within this broad definition Jung defines several attitudes. Carl Jungs partially autobiographical work Memories , Dreams, Reflections, Fontana edition “Karl Jung” redirects here. ... Psychological Types is the sixth volume in the Princeton/Bollingen edition of the Collected Works of Carl Jung. ... The neutrality of this article is disputed. ...


The main (but not only) attitude dualities that Jung defines are the following.

  • Consciousness and the unconscious. The "presence of two attitudes is extremely frequent, one conscious and the other unconscious. This means that consciousness has a constellation of contents different from that of the unconscious, a duality particularly evident in neurosis" (Jung, [1921] 1971: par. 687).
  • Extraversion and introversion. This pair is so elementary to Jung's theory of types that he labeled them the "attitude-types".
  • Rational and irrational attitudes. "I conceive reason as an attitude" (Jung, [1921] 1971: par. 785).
    • The rational attitude subdivides into the thinking and feeling psychological functions, each with its attitude.
    • The irrational attitude subdivides into the sensing and intuition psychological functions, each with its attitude. "There is thus a typical thinking, feeling, sensation, and intuitive attitude" (Jung, [1921] 1971: par. 691).
  • Individual and social attitudes. Many of the latter are isms.

In addition, Jung discusses the abstract attitude. “When I take an abstract attitude...” (Jung, [1921] 1971: par. 679). Abstraction is contrasted with concretism. “CONCRETISM. By this I mean a peculiarity of thinking and feeling which is the antithesis of abstraction” (Jung, [1921] 1971: par. 696). The Id, Ego, and Super-Ego are the divisions of the psyche according to psychoanalyst Sigmund Freuds structural theory. ... Jungs theory of neurosis is based on the premise of a self-regulating psyche composed of tensions between opposing attitudes of the ego and the unconscious. ... Abstraction is the process of reducing the information content of a concept, typically in order to retain only information which is relevant for a particular purpose. ... Concretism may refer to one of the following Concrete art, a form of abstractionism Concrete poetry Reism, a philosophical movement concretism (psychology), an opposite of abstraction, see Attitude_(psychology) Reification (fallacy) Category: ...



MBTI definition of attitude

The MBTI write-ups limit the use of "attitude" to the extraversion-introversion (EI) and judging-perceiving (JP) indexes. The Center for Applications of Psychological Type is a non-profit organization co-founded by Isabel Myers in 1975 for MBTI development, research and training. ...

The JP index is sometimes referred to as an orientation to the outer world and sometimes JP is classified as an "attitude." In Jungian terminology the term attitude is restricted to EI. In MBTI terminology attitude can include EI and also JP. (Myers, 1985:293 note 7).

The above MBTI Manual statement, is restricted to EI," is directly contradicted by Jung's statement above that there is "a typical thinking, feeling, sensation, and intuitive attitude" and by his other uses of the term "attitude". Regardless of whether the MBTI simplification (or oversimplification) of Jung can be attributed to Myers, Gifts Differing refers only to the "EI preference", consistently avoiding the label "attitude". Regarding the JP index, in Gifts Differing Myers does use the terms "the perceptive attitude and the judging attitude" (Myers, 1980:8). The JP index corresponds to the irrational and rational attitudes Jung describes, except that the MBTI focuses on the preferred orientation in the outer world in order to identify the function hierarchy. To be consistent with Jung, it can be noted that a rational extraverted preference is accompanied by an irrational introverted preference. A "J" on the outside is a "P" on the inside and vice versa.


References

  • [1] From USA Today "Power of a super attitude"
  • "The A-Word" by Paul Niquette
  • Jung, C.G. (1966). Two Essays on Analytical Psychology, Collected Works, Volume 7, Princeton, NJ: Princeton University Press. ISBN 0-691-01782-4.
  • Jung, C.G. [1921] (1971). Psychological Types, Collected Works, Volume 6, Princeton, NJ: Princeton University Press. ISBN 0-691-01813-8.
  • Myers, I. B. & Myers, P. B. (1980), Gifts Differing", Palo Alto, CA: Consulting Psychologists Press. ISBN 0-89106-011-1
  • Myers, I. B. & McCaulley, M. H. (1985), Manual: a guide to the development and use of the Myers-Briggs type indicator", Palo Alto, CA: Consulting Psychologists Press. ISBN 0-89106-027-8

See also

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