The Audit Bureau of Circulations is one of the several organizations of the same name operating in different parts of the world. It audits circulation, readership, and audience information for the magazines, newspapers, and other publications produced by its members. The word circulation can mean the following: The transport of blood through the circulatory system. ... A collection of magazines A magazine is a periodical publication containing a variety of articles. ...
Membership comes from the media and advertisers. Universities and other organizations can join as associate members. ... Jump to: navigation, search Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. ... Jump to: navigation, search A professor giving a lecture at the Helsinki University of Technology A university is an institution of higher education and of research, which grants academic degrees. ...
The majority of Bureaux are members of the International Federation of Audit Bureaux of Circulations. Jump to: navigation, search The International Federation of Audit Bureaux of Circulations Logo The International Federation of Audit Bureaux of Circulations(IFABC) was founded in 1963 in Stockholm, Sweden. ...
External links
ABC UK
International Federation of Audit Bureaux of Circulations
ABC data is by far the most accurate information on circulation of important publications, which is available.
Madam Christel Ploeger, director of ABC Switzerland, and president of European section of International Federation of AuditBureaus of Circulation (IFABC), on the basis of Swiss experience, has explained the aims, methods and financing of the press circulationaudit to the Slovak publishers and advertisers.
As laid in Statute of ABC SR, the main body of association is General Assembly consisting of representatives from publishers (4), advertising agencies (2) and advertisers (1).
ABC is a member of the International Federation of Audit Bureaux of Circulations (IFABC).
ABC is governed by a tripartite board of directors composed of 17 publishers and 19 advertisers and advertising agencies.
ABC does not conduct the actual research studies; instead, ABC sets the standards for the studies and ensures that the appropriate methods are used so that the study produces credible, verified data for publishers to share with their advertisers.