Australia TradeCoast is an economic development area of Brisbane, Queensland, Australia. Brisbane (pronounced ) is the state capital and most populous city of the Australian state of Queensland. ... Emblems: Faunal - Koala (Phascolarctos cinereus); Floral - Cooktown orchid (Dendrobium bigibbum); Bird - Brolga (Grus rubicunda); Aquatic - Barrier Reef Anemonefish (Amphiprion akindynos); Gem - Sapphire; Colour - Maroon Motto: Audax at Fidelis (Bold but Faithful) Slogan or Nickname: Sunshine State, Smart State Other Australian states and territories Capital Brisbane Government Const. ...

The concept of branding and promoting the empty space around Brisbane's port and airport, following many years of Government reports and soul-searching on what might be done with the "Brisbane Gateway Ports Area", was first proposed to Queensland Premier Peter Beattie by a British marketing consultant who had developed Amsterdam Airport Area for Amsterdam's Schiphol Airport. Peter Beattie Peter Douglas Beattie (born November 18, 1952), Australian politician, is the Premier of the Australian state of Queensland and leader of the Australian Labor Party in that state. ... Air Traffic Control Towers (ATCTs) at Schiphol Airport Schiphol (municipality Haarlemmermeer) is the Netherlands main airport. ...

Beattie took up the idea with enthusiasm and so a partnership was formed between the State, City, airport and port to drive the project forward. A brand logo and organisational details were announced at a press conference at Brisbane Airport in May, 1999. Brisbane Airport (IATA: BNE, ICAO: YBBN) is located in the Brisbane suburb of Eagle Farm, Queensland, Australia. ...

Once defined, Australia TradeCoast covered over 8,000 hectares of prime industrial land. It is now home to over 7,000 businesses, saw more than 100 new industrial developments in the last five years and $1 billion in infrastructure development in the same period. Major infrastructure projects delivered as part of Australia TradeCoast alone (excluding those at the port and airport) exceed $350 million

According to Peter Beattie in June, 2006, Queensland's overseas goods exports have increased by more than 40% over the previous year. The British marketing consultant's free advice has never been acknowledged by the organisation.

External links

• Australia TradeCoast official site