Autocar is a British automobile magazine. It is the oldest surviving automobile magazine in the world, having begun publishing in 1898 as The Autocar. It claims to have invented the road test in 1928, sampling the Austin Seven Gordon England Sunshine Saloon. It continues publishing weekly to this day, with only strikes in the 1970s having hampered its frequency. In 1988, it absorbed its long_time rival Motor magazine, founded in 1904.
In the 2000s, it has further licensed its name to other countries' publishers. India and Malaysia have their own editions of Autocar.
Autocar is a weekly British automobile magazine published by Haymarket Motoring Publications Ltd.
on the social history of the motor car, that the magazine was set up as an organ of propaganda for Harry J. Lawson, who was an early journalist on the magazine, and the founder of the Daimler Motor Company.
Current Top Gear presenter, James May was sacked from the magazine in 1992 for putting a subliminal message in a supplement, hinting at the tedium he had felt during his work on its compilation.
In the 1980s the two titles merged to become Autocar and Motor before the single word title – Autocar was chosen to be used again.
Whilst many things have changed and motoring magazines are now very plentiful and cater for many niches within the general motoring genre the Autocar is maintaining its appeal through these more competitive times.
The magazine is clearly intended for those who are likely to be active in the car market.
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