BBDO (Batten, Barton, Durstine & Osborn)
Type	Subsidiary of Omnicom Group
Founded	1928
Headquarters	New York,
No. of locations	287 offices in 77 countries
Area served	World Wide
Key people	Founders: George Batten Bruce Fairchild Barton Roy Sarles Durstine Alex Faickney Osborn
Industry	Advertising, Marketing
Employees	17,200 employees
Website	http://www.bbdo.com

BBDO is a worldwide advertising agency network, with its headquarters in New York. Formed through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. in 1928, BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gunn Report in 2007, for the second year running. The Omnicom Group (NYSE: OMC) is the worlds largest advertising agency holding company in terms of revenue (and one of the big six advertising holding companies, the others being WPP Group plc, Interpublic, Publicis, Dentsu and Havas). ... Year 1928 (MCMXXVIII) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... This article is about the state. ... Image File history File links This is a lossless scalable vector image. ... This article or section does not adequately cite its references or sources. ... Bruce Fairchild Barton (5 August 1886 – 5 July 1967) was an American author, advertising executive, and politician. ... Alex Faickney Osborn (August 5, 1886 Bronx in New York City – July 5, 1967 (or May 15, 1966 ?)) the author of creativity technique named brainstorming. ... Advert redirects here. ... For the magazine, see Marketing (magazine). ... This article is about work. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... This article is about the state. ... Year 1928 (MCMXXVIII) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...

BBDO, with 17,200 employees in 287 offices in 77 countries, is the largest of three global networks (BBDO, TBWA, DDB) of agencies in Omnicom's portfolio.^[1] BBDO was named Agency of the Year in 2005 by ADWEEK, Advertising Age, and Campaign Magazine. One of the worlds leading advertising agencies, TBWA handles the advertising for such brands as adidas, Apple, PlayStation, and Nissan. ... ddb consists of the BSD in-kernel debugger. ... The Omnicom Group (NYSE:OMC) is the worlds largest advertising agency holding company in terms of revenue (number two is WPP Group plc). ... Adweek is a weekly American advertising trade publication. ... Advertising Age is a magazine, chronicling trends in advertisement. ...

History

BBDO was founded in 1928 by:

• George Batten
• Bruce Fairchild Barton
• Roy Sarles Durstine
• Alex Faickney Osborn

During the years of Alex Osborn's association with the BBDO, it became one of the leading advertising agencies in the United States, with a total of 52 offices throughout the world. Its annual billing increased from $1 million in 1919 to $20 million in 1939, when Osborn became executive vice-president, and to $207 million in 1957. This article or section does not adequately cite its references or sources. ... Bruce Fairchild Barton (5 August 1886 – 5 July 1967) was an American author, advertising executive, and politician. ... Alex Faickney Osborn (August 5, 1886 Bronx in New York City – July 5, 1967 (or May 15, 1966 ?)) the author of creativity technique named brainstorming. ...

The Work

With an extensive portfolio of creative advertising, BBDO focuses on the philosophy of "Total Work", citing "at BBDO, the Work encompasses every kind of creative content that can touch the consumer and reinforce the brand". The company's extensive list of clients includes: The Economist, Pepsi, Ikea, FedEx, BBC News, General Electric, Campbells, Gilette, Motorolla, Daimler Chrysler, Pfizer, Wrigley, Mitsubishi, and Unicef amongst many more. The Economist is an English-language weekly news and international affairs publication owned by The Economist Newspaper Ltd and edited in London. ... Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ... Map of countries with IKEA stores. ... Federal Express redirects here. ... BBC News is the department within the BBC responsible for the corporations news-gathering and production of news programmes on BBC television, radio and online. ... “GE” redirects here. ... Campbell Soup Company (NYSE: CPB) (also known as Campbells) is undeniably the most well-known producer of canned soups and related products in the United States (and possibly the world). ... Gillette may refer to: Gillette, Wyoming The Gillette Company, founded by King C. Gillette. ... Motorola Inc. ... DaimlerChrysler AG (Xetra: DCX) , (NYSE: DCX), with headquarters in Stuttgart, Germany and Auburn Hills, Michigan, is a prominent automobile and truck manufacturer, formed in 1998 by the buyout of the Chrysler Corporation (USA) by Daimler-Benz (Germany). ... Pfizer Incorporated (NYSE: PFE) is the worlds largest research-based pharmaceutical company[1].[1] The company is based in New York City. ... Wrigley can refer to several things: Wrigley, Northwest Territories Wrigley Field Wrigley Company Wrigley Building This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... For information on Mitsubishi brand computer monitors, see NEC-Mitsubishi Electronics Display of America Inc. ... UNICEF Logo The United Nations Childrens Fund or UNICEF (Arabic: ; French: ; Spanish: ) was established by the United Nations General Assembly on December 11, 1946. ...

History

• 1891 George Batten, 37, opens his one-room advertising agency, the Batten Co., at 38 Park Row, New York, with no clients and one employee.

• 1894 Batten's is the first agency to install in-house printing. He advocates the use of plain, simple type, which he says, "stands out like a Quaker on Broadway."

• 1906 The agency, now with 50 employees, moves to the Metropolitan Annex building on East 24th Street, occupying the entire 11th floor - 5,000 square feet.

• 1912 Hammermill Paper Co. awards its account to Batten. Hammermill, which was acquired by International Paper in 1988, left BBDO in 1995.

• 1917 Armstrong Cork Company awards its account to Batten. It is now BBDO's oldest client.

• 1918 George Batten dies at 64, and William H. Johns becomes president of the Batten Co.

• 1919 The Barton & Durstine Co. agency opens January 1 at 25 W 45th St., with Bruce Barton as president and Roy Durstine as secretary- treasurer. In August, Alex Osborn joins the agency, renamed Barton, Durstine & Osborn.

• 1920 General Electric becomes BDO client.

• 1923 Both BDO and the Batten Co. move to a new building at 383 Madison Avenue. BDO leases an entire floor, while the Batten Co., with 246 employees, takes a floor and a half.

• 1923 The Harvard Advertising Awards are founded by Edward Bok of the Ladies' Home Journal and the Harvard Business School. BDO wins more awards than any other agency in the seven years that the award is presented.

• 1924 BDO ranks as the fourth-largest U.S. agency.

• 1925 BDO airs its first radio program an hour show for Atwater Kent radios for which the agency had obtained the exclusive right to broadcast Metropolitan Opera stars. Two years later, BDO becomes the first agency to establish a radio department.

• 1927 John Caples, who later will become the world's authority on copy testing, joins BDO. In his 1931 book, "Tested Advertising Methods," he declared that the average American is 13 years old mentally, and that a copywriter should "use words you would expect to find in a fifth-grade reader." He also strongly advised against humor.

• 1928 On September 21, the Batten Co. and BDO announce a merger to form Batten, Barton, Durstine & Osborn. Bruce Barton is made chairman of the board, while William H. Johns, president of the Batten Co., becomes president of the new agency. Durstine is made vice president and general manager. The new agency, with branch offices Chicago, Boston, and Buffalo, has over 600 employees. It will occupy 383 Madison for 59 years until it relocates to its current address, 1285 Avenue of the Americas.

• 1934 Kate Smith begins her first commercially sponsored radio show for BBDO client La Palina cigars. La Palina was originated by Sam Paley, father of William S. Paley, president of CBS. (The inside of every La Palina box was adorned with a picture of Mrs. Sam Paley in a Spanish costume.)

• 1935 DuPont hires BBDO to change the company's image from a World War I munitions manufacturer to a peace time manufacturer. The agency introduces the slogan “Better Things for Better Living … Through Chemistry.” The words “through chemistry” were removed in the 1980s. The slogan was replaced in 1999 with "The miracles of science."

• 1935 BBDO launches the first "Hit Parade" radio show. "Soon" was the No. 1 song.

• 1937 Bruce Barton is appointed to an unexpired term in the United States House of Representatives and is elected a year later.

• 1939 Roy Durstine resigns after three years as president, and opens his own agency. BBDO is reorganized under the leadership of Alex Osborn.

• 1939 Lever Bros. becomes a BBDO client.

• 1940 After losing his campaign for the Senate, Bruce Barton returns as president of BBDO.
• 1940 Alex Osborn introduces "brainstorming," a technique to generate ideas, to the agency.

• 1946 Ben Duffy, who started in the agency's mailroom and rose to head the media department, becomes president. Under his watch billings quadruple from $50 million to $200 million in ten years. He steps down in 1957 due to illness.

• 1952 Jim Jordan starts his career as a copywriter at BBDO. He will become the agency's chief creative officer in 1968.

• 1957 Charlie Brower, who was hired as a copywriter with the Batten Co. just before the merger with BDO, becomes president.

• 1960 On March 16, Chrysler moves its Dodge Truck and Car Divisions, with billings of $21 million, to BBDO. On April 6, BBDO wins the $17 million Pepsi account after a pitch against seven other agencies.

• 1961 Jim Jordan creates a campaign for Schaefer Beer based on research that revealed that 80% of the beer was consumed by 20% of the drinkers. The slogan and jingle: "Schaefer is the one beer to have when you're having more than one."

• 1962 Phil Dusenberry is hired as a junior copywriter.

• 1963 Jim Jordan creates the campaign "Us Tareyton smokers would rather fight than switch!"

• 1963 BBDO introduces the slogan "Come alive! You're in the Pepsi Generation." It is the first time a product is identified not by its own attributes but by its consumers' lifestyles and attitudes.

• 1968 Jim Jordan creates the "Ring around the collar" campaign for Wisk detergent, a Unilever product. Wisk left BBDO in 1989.

• 1973 BBDO creates the campaign (and jingle) "Have it your way" for Burger King.

• 1978 Jim Jordan leaves BBDO to open his own agency. Allen Rosenshine succeeds him as BBDO's creative director.

• 1980 Phil Dusenberry becomes the agency's executive creative director.

• 1984 On January 27, Michael Jackson's hair is accidentally set on fire during filming of a Pepsi commercial. The mishap made front page news around the world. (Phil Dusenberry's 2005 memoir is titled "Then We Set His Hair on Fire.") The commercial debuted a month later on the Grammy Awards, where Jackson, wearing a hair piece, collected a record eight awards.

• 1985 BBDO wins the $15 million Visa account and introduces the slogan "It's everywhere you want to be." The account, which grew to $350 million, remained at BBDO for 20 years until it moved to another Omnicom agency, TBWAChiatDay.

• 1985 Advertising Age selects BBDO as Agency of the Year.

• 1986 BBDO wins the $50 million Apple Computer account from ChiatDay, which had produced Apple's "1984" Super Bowl commercial. Apple returned to TBWAChiatDay in 1997 soon after Steve Jobs returned to Apple.

• 1986 Omnicom is formed from the merger between BBDO and DDB Needham. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine in response to competitive threats from other large advertising agency comglomerates.

• 1994 BBDO is selected Agency of the Year by both Adweek and Advertising Age.
• 2007 BBDO Worldwide is awarded the Network of the Year award at the Cannes Lions Advertising Festival.

Year 1891 (MDCCCXCI) was a common year starting on Thursday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Saturday of the 12-day slower Julian calendar). ... This article or section does not adequately cite its references or sources. ... 1894 (MDCCCXCIV) was a common year starting on Monday (see link for calendar). ... 1906 (MCMVI) was a common year starting on Monday (see link for calendar). ... 1912 (MCMXII) was a leap year starting on Monday in the Gregorian calendar (or a leap year starting on Tuesday in the 13-day-slower Julian calendar). ... 1917 (MCMXVII) was a common year starting on Monday of the Gregorian calendar (see link for calendar) or a common year starting on Tuesday of the 13-day slower Julian calendar (see: 1917 Julian calendar). ... Armstrong World Industries, Inc. ... 1918 (MCMXVIII) was a common year starting on Tuesday of the Gregorian calendar (see link for calendar) or a common year starting on Wednesday of the Julian calendar. ... This article or section does not adequately cite its references or sources. ... Year 1919 (MCMXIX) was a common year starting on Wednesday (link will display the full calendar). ... is the 1st day of the year in the Gregorian calendar. ... Bruce Fairchild Barton (1886-1967) - advertising executive, author. ... Alex Faickney Osborn (August 5, 1886 Bronx in New York City – July 5, 1967 (or May 15, 1966 ?)) the author of creativity technique named brainstorming. ... Year 1920 (MCMXX) was a leap year starting on Thursday (link will display 1920) of the Gregorian calendar. ... “GE” redirects here. ... Year 1923 (MCMXXIII) was a common year starting on Monday (link will display the full calendar) of the Gregorian calendar. ... Year 1923 (MCMXXIII) was a common year starting on Monday (link will display the full calendar) of the Gregorian calendar. ... For the rap album, see 1924 (album). ... Year 1925 (MCMXXV) was a common year starting on Thursday (link will display the full calendar) of the Gregorian calendar. ... A. Atwater Kent 1873-1949 Arthur Atwater Kent was a thrifty New Englander born in Vermont, educated in Massachusetts who invented the closely timed ignition system, and operated Atwater Kent the worlds largest radio factory in Pennsylvania. ... To meet Wikipedias quality standards, the lead section of this article may need to be expanded. ... Year 1927 (MCMXXVII) was a common year starting on Saturday (link will display full calendar) of the Gregorian calendar. ... Year 1928 (MCMXXVIII) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... Year 1934 (MCMXXXIV) was a common year starting on Monday (link will display full 1934 calendar) of the Gregorian calendar. ... Kathryn Elizabeth Smith (May 1, 1907 – June 17, 1986) was an American singer (born in Washington, D.C.), best known for her rendition of Irving Berlins God Bless America. She was one of Americas most beloved entertainers, with a radio, TV and recording career that spanned five decades... William S. Paley (1901-1990) This article is about the broadcast executive. ... This article is about the broadcast network. ... 1935 (MCMXXXV) was a common year starting on Tuesday (link will display full calendar). ... Dupont, DuPont, Du Pont, or du Pont may refer to: // E.I. du Pont de Nemours and Company, the worlds third largest chemical company Du Pont Motors Gilbert Dupont, a French stock brokerage part of retail banking network Crédit du Nord ST Dupont, a French manufacturer of fine... 1935 (MCMXXXV) was a common year starting on Tuesday (link will display full calendar). ... This article or section is not written in the formal tone expected of an encyclopedia article. ... Year 1937 (MCMXXXVII) was a common year starting on Friday (link will display the full calendar) of the Gregorian calendar. ... Bruce Fairchild Barton (1886-1967) - advertising executive, author. ... Type Bicameral Speaker of the House of Representatives House Majority Leader Nancy Pelosi, (D) since January 4, 2007 Steny Hoyer, (D) since January 4, 2007 House Minority Leader John Boehner, (R) since January 4, 2007 Members 435 plus 4 Delegates and 1 Resident Commissioner Political groups Democratic Party Republican Party... Year 1939 (MCMXXXIX) was a common year starting on Sunday (link will display the full calendar) of the Gregorian calendar. ... Alex Faickney Osborn (August 5, 1886 Bronx in New York City – July 5, 1967 (or May 15, 1966 ?)) the author of creativity technique named brainstorming. ... Year 1939 (MCMXXXIX) was a common year starting on Sunday (link will display the full calendar) of the Gregorian calendar. ... The British manufacturer Lever Brothers was founded in 1885 by William Hesketh Lever (later Lord Leverhulme) and his brother James. ... Year 1940 (MCMXL) was a leap year starting on Monday (link will display the full 1940 calendar) of the Gregorian calendar. ... Year 1940 (MCMXL) was a leap year starting on Monday (link will display the full 1940 calendar) of the Gregorian calendar. ... Look up brainstorming in Wiktionary, the free dictionary. ... Year 1946 (MCMXLVI) was a common year starting on Tuesday (link will display full 1946 calendar) of the Gregorian calendar. ... Year 1952 (MCMLII) was a leap year starting on Tuesday (link will display full calendar) of the Gregorian calendar. ... Year 1957 (MCMLVII) was a common year starting on Tuesday (link displays the 1957 Gregorian calendar). ... Year 1960 (MCMLX) was a leap year starting on Friday (link will display full calendar) of the Gregorian calendar. ... For other uses, including the Chrysler Brand, see Chrysler (disambiguation). ... Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ... Year 1961 (MCMLXI) was a common year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... Year 1962 (MCMLXII) was a common year starting on Monday (the link is to a full 1962 calendar) of the Gregorian calendar. ... For other uses, see 1963 (disambiguation). ... A Tareyton magazine advertisement from 1965. ... For other uses, see 1963 (disambiguation). ... Year 1968 (MCMLXVIII) was a leap year starting on Monday (link will display full calendar) of the Gregorian calendar. ... Unilever is a widely listed [2] [3] multi-national corporation, formed of Anglo-Dutch parentage, that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. ... For the song by James Blunt, see 1973 (song). ... Burger King (NYSE: BKC), often abbreviated to BK, is a global chain of hamburger fast food restaurants. ... Year 1978 (MCMLXXVIII) was a common year starting on Sunday (link displays the 1978 Gregorian calendar). ... Year 1980 (MCMLXXX) was a leap year starting on Tuesday (link displays the 1980 Gregorian calendar). ... This article is about the year. ... Michael Joseph Jackson (August 29, 1958), commonly known as MJ as well as the King of Pop, is an American musician, entertainer, and pop icon whose successful career and controversial personal life have been a part of pop culture for the last three decades. ... This article is about the year. ... Visa or VISA has several meanings: Look up visa in Wiktionary, the free dictionary Visa (document) — a document required to enter a specific country. ... TBWAChiatDay is the American division of the advertising agency TBWA Worldwide. ... This article is about the year. ... Advertising Age is a magazine, chronicling trends in advertisement. ... Year 1986 (MCMLXXXVI) was a common year starting on Wednesday (link displays 1986 Gregorian calendar). ... Apple Inc. ... Steven Paul Jobs (born February 24, 1955) is the co-founder and CEO of Apple and was the CEO of Pixar until its acquisition by Disney. ... Year 1986 (MCMLXXXVI) was a common year starting on Wednesday (link displays 1986 Gregorian calendar). ... The Omnicom Group (NYSE:OMC) is the worlds largest advertising agency holding company in terms of revenue (number two is WPP Group plc). ... Year 1994 (MCMXCIV) The year 1994 was designated as the International Year of the Family and the International Year of the Sport and the Olympic Ideal by the United Nations. ... Adweek is a weekly American advertising trade publication. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... Logo of the Cannes Lions International Advertising Festival. ...

Trivia

BBDO is mentioned in Season 1 Episode 7 of Mad Men. Department store customer says, "He's at BBDO, Media Buyer..." Mad Men is an American television drama series set and produced in New York City. ...

In the 1933 comedy Hard to Handle, James Cagney says, "Well, so long, boys. I'm lunching with Bruce Barton of Batten, Barton, Durstine & Osborn." See also: 1932 in film 1933 1934 in film 1930s in film years in film film // Events British Film Institute founded. ... James Francis Cagney, Jr. ...

In an episode of Jack Benny's radio program (broadcast 11/21/48), Jack spends virtually the entire show on the phone waiting to talk to either Batten, Barton, Durstine or Osborn (the agency for his sponsor, Lucky Strike). During this episode, Jack's wife, Mary Livingston, cracks that the agency's name "sounds like a trunk falling down stairs." The line has also been attributed--probably erroneously--to Fred Allen. Jack Benny (February 14, 1894 in Chicago, Illinois – December 26, 1974 in Beverly Hills, California), born Benjamin Kubelsky, was an American comedian, vaudeville performer, and radio, television, and film actor. ... For the CSI episode of the same name, see Lucky Strike (CSI episode). ... He has eyes like Venetian blinds and a tongue like an adder — radio/television critic John Crosby about humourist Fred Allen, portrayed here by caricaturist Al Hirschfeld. ...

In the 1961 Doris Day-Rock Hudson film Lover Come Back, the pair play rival advertising executives; Hudson's character works at 383 Madison Avenue—BBDO's address—and is shown entering the building's lobby. The year 1961 in film involved some significant events. ... Doris Mary Ann von Kappelhoff (born April 3, 1924)[1] is an American singer, actress, and animal welfare advocate known as Doris Day. ... The tone or style of this article or section may not be appropriate for Wikipedia. ... Lover Come Back is a 1961 romantic comedy released by Universal Pictures. ...

A character in the 1961 Broadway musical and 1967 film How to Succeed in Business Without Really Trying is named Benjamin Burton Daniel Ovington, and referred to by his initials, "BBDO." Naturally he becomes the head of advertising. Lauren steiger, born in 1992 at Royal Womens hospital started acting and modelling at the age of 2 and is now currently 15 working in Milan on the catwalks. ... How to Succeed in Business Without Really Trying is a 1961 musical, initially running for 1,417 performances. ...

Mentioned in the 1963 parody song "Harvey and Sheila" by Allan Sherman. Allan Sherman (sometimes incorrectly Alan and Allen), November 30, 1924 – November 20, 1973, was an American musician, parodist, satirist, and television producer. ...

In the 1998 film The Truman Show, Jim Carrey works at a company named Omnicom (BBDO's parent company). The year 1998 in film involved some significant events. ... The Truman Show is a 1998 film directed by Peter Weir, written by Andrew Niccol, and starring Jim Carrey and Ed Harris. ... James Eugene Carrey (born January 17, 1962) is a two-time Golden Globe Award-winning Canadian-American A-list film actor and comedian. ...

In the 2000 Helen Hunt-Mel Gibson film What Women Want, Hunt's character leaves top agency "BBD&O" to work at fictional Sloane/Curtis. The year 2000 in film involved some significant events. ... Helen Elizabeth Hunt (born June 15, 1963) is an Emmy, Golden Globe and Academy Award-winning American actress, perhaps most widely known for her role in the television sitcom Mad About You. ... Mel Columcille Gerard Gibson (born January 3, 1956) is an American-Australian actor, Academy Award winning director and producer. ... What Women Want is a [[2000 in film|2000](with fantasy elements), directed by Nancy Meyers and starring Mel Gibson and Helen Hunt. ...

References

Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 201st day of the year (202nd in leap years) in the Gregorian calendar. ...

External links

• Official website
• Chilean website
• Moscow website