Proposed by James Collins and Jerry Porras, in their 1996 Harvard Business Review article entitled Building Your Company's Vision, a BHAG (Bee-HAG) is a form of vision statement "...an audacious 10-to-30-year goal to progress towards an envisioned future."
"A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organisation can know when it has acheievd the goal; people like to shoot for finish lines." (Collins and Porras, 1996).
Collins and Porras also used this concept in their book Built to Last: Successful Habits of Visionary Companies.
Reference: Collins, J. & Porras, J. (1996) Building Your Company's Vision, Harvard Business Review, Vol. 74, Iss. 5, pp65-77.
The phrase BHAG - Big Hairy Audacious Goal was proposed by James Collins and Jerry Porras in their 1996 article entitled Building Your Company's Vision.
A BHAG (Bee-HAG) is a form of vision statement "...an audacious 10-to-30-year goal to progress towards an envisioned future."
"A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit.
He also reviews the BHAGs from the previous year, discussing both the successes and the shortcomings.
Second is a bold mission, or what I like to call a BHAG — a big, hairy, audacious goal — like our national goal in the '60s to go to the moon by the end of the decade.
BHAG is an acronym for the phrase big, hairy, audacious goal.
Feeds |
Contact