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Encyclopedia > Bacardi
Bacardi & Company Limited
Type Private
Founded Santiago de Cuba, Cuba (February 4, 1862)
Headquarters San Juan, Puerto Rico

Hamilton, Bermuda Bacardi logo Copyright status Copyright © Bacardi. ... A private company is a company that is independently owned. ... Santiago de Cuba is the capital city of Santiago de Cuba Province in the south-eastern area of the island nation of Cuba, some 540 miles (869 km) east south-east of the Cuban capital of Havana. ... is the 35th day of the year in the Gregorian calendar. ... This article is about 1862 . ... For other uses, see San Juan. ... City Hall in Hamilton. ...

Miami, Florida
Key people Facundo L. Bacardi, Chairman;
Andreas Gembler, President, CEO, and Director
Industry Distilled beverages
Products Rum
Gin
Alcopop
Revenue US$ 3.3 billion (2004)
Website www.bacardi.com
The "Cathedral Of Rum" at the Distillery in Puerto Rico near San Juan.

Bacardi is the world's largest privately held, family-owned spirits company; a producer of rums, including Bacardi Superior and Bacardi 151. The company sells in excess of 200 million bottles per year in 200 countries.[2] The business is the fourth largest spirits company in the world: sales in 2004 were $3.3 billion USD, up from $2.7 billion USD in 2000. A number of planned stock market flotations have collapsed, the last in 2000. Miami redirects here. ... Wikipedia does not yet have an article with this exact name. ... This article is about the beverage. ... Gin and tonic. ... It has been suggested that Premium Packaged Spirits be merged into this article or section. ... Look up revenue in Wiktionary, the free dictionary. ... Image File history File links No higher resolution available. ... USD redirects here. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... Image File history File linksMetadata Download high resolution version (800x639, 360 KB)Cathedral of Rum This image has been (or is hereby) released into the public domain by its creator, Aspersions. ... Image File history File linksMetadata Download high resolution version (800x639, 360 KB)Cathedral of Rum This image has been (or is hereby) released into the public domain by its creator, Aspersions. ... For other uses, see San Juan. ... A distilled beverage is a consumable liquid containing ethyl alcohol (ethanol) purified by distillation from a fermented substance such as fruit, vegetables, or grain. ... This article is about the beverage. ... Bacardi Superior bottle. ... A bottle of Bacardi 151. ...

Contents

History

Founded by Don Facundo Bacardí Massó on February 4, 1862, Bacardi is headquartered today in Hamilton, Bermuda. Bacardi currently has a 16-member board of directors led by the original founder's great-great grandson, Facundo L. Bacardi. The Bacardi company also owns several other brands including Grey Goose vodka, Dewar's scotch, Bombay Sapphire gin, Eristoff vodka, Martini & Rossi vermouth, Cazadores tequila, and the U.S. version of Havana Club. Don Facundo Bacardí Massó (1814–1887) was a Cuban (Spanish-born) rum businessman. ... is the 35th day of the year in the Gregorian calendar. ... This article is about 1862 . ... City Hall in Hamilton. ... Grey Goose is a luxury brand of vodka. ... Dewars advertisement, East Village John Alexander Dewar Photo Tommy Dewar Dewars, a brand of blended Scotch whisky, as opposed to a single malt, was founded by John Dewar, Sr. ... Bombay Sapphire is a brand of gin distributed by Bacardi, launched in 1987, having been named via a competitive process whereby a number of leading Madison Avenue agencies were played off against each other. ... Martini vermouth is a brand of Italian vermouth, named after the Martini & Rossi distillery in Turin which was partly founded by Alessandro Martini. ... Havana Club is a brand of rum, made in Santa Cruz del Norte, Cuba. ...


Don Facundo Bacardí Massó, a wine merchant, emigrated from Spain to Cuba in the early 19th century. During this period, rum was cheaply made and not considered a refined drink, one rarely sold in upscale taverns. Don Facundo began attempting to "tame" rum. After experimenting with several techniques he hit upon filtering the rum through charcoal, which removed impurities. In addition to this, Facundo aged the rum in oak barrels, which had the effect of "mellowing" the drink. The final product was the first clear, or "white" rum in the world. Don Facundo Bacardí Massó (1814–1887) was a Cuban (Spanish-born) rum businessman. ...


Moving from the experimental stage to a more commercial endeavor, he and his brother José set up shop in a small distillery on February 4, 1862. Their first copper and cast iron still produced 35 barrels of fermented molasses per day. In the rafters of this building lived fruit bats. Hence, the Bacardi bat logo[3]. is the 35th day of the year in the Gregorian calendar. ... This article is about 1862 . ... Cast iron usually refers to grey cast iron, but can mean any of a group of iron-based alloys containing more than 2% carbon (alloys with less carbon are carbon steel by definition). ... The term still is a contraction of the verb to distill. A still is an apparatus used to distill miscible or immiscible (eg. ... Molasses or treacle is a thick syrup by-product from the processing of the sugarcane or sugar beet into sugar. ... It has been suggested that this article or section be merged with megabats. ...


The 1890s were turbulent times for the company. Emilio Bacardi, eldest son of Don Facundo, was exiled from Cuba for having fought in the rebel army against Spain in the Cuban Independence War. Emilio's brothers, Facundo and José, and his brother-in-law Henri Schueg, remained in Cuba with the difficult task of sustaining the company during a period of war. The women in the family were refugees in Kingston, Jamaica. After the Cuban War of Independence, and the American occupation of Cuba, "The Original Cuba Libre" and the Daiquiri cocktail were both born with Bacardi rum. In 1899, US- General Leonard Wood appointed Emilio Bacardi Mayor of Santiago de Cuba. // Pre-Columbian Cuba The archeological record and evidence from mitochondrial DNA studies indicate that Cuba and the Antilles have been inhabited by peoples ancestral to the indigenous inhabitants for at least several thousand years. ... The City of Kingston is the capital and largest city of Jamaica. ... // Pre-Columbian Cuba The archeological record and evidence from mitochondrial DNA studies indicate that Cuba and the Antilles have been inhabited by peoples ancestral to the indigenous inhabitants for at least several thousand years. ... For other meanings of Cuba Libre see Cuba libre (disambiguation) The Cuba Libre (IPA /kuβ̞aliβ̞ɾe/ in Spanish, /kjuːbÊŒ liːbɹeɪ/ in English) is a cocktail made of Cola, lime, and rum. ... This article is about the mixed drink. ... For other uses, see Cocktail (disambiguation). ... Motto: (Out Of Many, One) (traditional) In God We Trust (1956 to date) Anthem: The Star-Spangled Banner Capital Washington D.C. Largest city New York City None at federal level (English de facto) Government Federal constitutional republic  - President George Walker Bush (R)  - Vice President Dick Cheney (R) Independence from... Leonard Wood (October 9, 1860 – August 7, 1927) was a physician who served as the US Army Chief of Staff and Governor General of the Philippines. ...


In 1912, Emilio Bacardi traveled to Egypt where he purchased a mummy for the future Emilio Bacardi Moreau Municipal Museum in Santiago de Cuba (still on display). In Santiago, his brother Facundo M. Bacardi continued to manage the company along with Henri Schueg, who began the company's international expansion by opening new bottling plants in Barcelona and New York City. The New York plant was soon shut down due to Prohibition, yet during this time Cuba became a hotspot for US tourists. Location Coordinates : Time Zone : CET (GMT +1) - summer: CEST (GMT +2) General information Native name Barcelona (Catalan) Spanish name Barcelona Nickname Ciutat Comtal (City of Counts) Postal code 08001–08080 Area code 34 (Spain) + 93 (Barcelona) Website http://www. ... New York, New York and NYC redirect here. ... The term Prohibition, also known as A Dry Law, refers to a law in a certain country by which the manufacture, transportation, import, export, and sale of alcoholic beverages is restricted or illegal. ...


In the 1920s, Emilio opened a new distillery in Santiago. During this decade, the art deco Bacardi building was built in Havana and the third generation of the Bacardi family was entering the business. Facundo Bacardi was known to have invited US-Americans (still subject to Prohibition) to "Come to Cuba and bathe in Bacardi rum." A new product was introduced: Hatuey beer. Asheville City Hall. ... This article is about the capital of Cuba. ... Don Facundo Bacardí Massó (1814–1887) was a Cuban (Spanish-born) rum businessman. ... Hatuey was a Taíno chief who lived on the island of Hispaniola in the early sixteenth century. ... For other uses, see Beer (disambiguation). ...


The 1930s brought a new bottling plant in Mexico City and a new distillery in Puerto Rico under the leadership of Ron Bacardi. (Which is the name of the rum, not a person). Several trademark disputes went to court during this time regarding uses of the Bacardi name on rum produced outside of Cuba. The company's leadership then fell to Henri Schueg, who managed to keep the family name on the bottles coming from Puerto Rico. Another case was won by Bacardi which allowed that "…a Bacardi Cocktail is only a Bacardi Cocktail when made with Bacardi rum." Nickname: Motto: Capital en movimiento Location of Mexico City in south central Mexico Coordinates: , Country Federal entity Boroughs The 16 delegaciones Founded c. ...


During the World War II years the company was led by Henri's son-in-law Jose Pepin Bosch. Pepin founded Bacardi Imports in New York City, and was named Cuba's Minister of the Treasury in 1949. Combatants Allied powers: China France Great Britain Soviet Union United States and others Axis powers: Germany Italy Japan and others Commanders Chiang Kai-shek Charles de Gaulle Winston Churchill Joseph Stalin Franklin Roosevelt Adolf Hitler Benito Mussolini Hideki Tōjō Casualties Military dead: 17,000,000 Civilian dead: 33,000...


Ernest Hemingway mentions Hatuey beer in two of his works: To Have and Have Not and The Old Man and the Sea. In 1956, Bacardi held a festival in honor of Hemingway's winning the Nobel Prize in Literature. Ernest Miller Hemingway (July 21, 1899 – July 2, 1961) was an American novelist, short-story writer, and journalist. ... To Have and Have Not cover To Have and Have Not is a 1937 novel by Ernest Hemingway about Harry Morgan, a fishing boat captain who runs contraband and guns between Cuba and Florida. ... The Old Man and the Sea is a novella by Ernest Hemingway written in Cuba in 1951 and published in 1952. ... Nobel Prize in Literature medal. ...


Bacardi has made several acquisitions to diversify away from the eponymous Bacardi rum brand. In 1992 Bacardi acquired Martini & Rossi S.p.A. the famous Italian producer of Martini vermouth and sparkling wines. In 1998, the company acquired Dewar's scotch and Bombay gin for $2 billion. In 2001, the Cazadores tequila brand and in 2004 Grey Goose, a French made vodka, from Sidney Frank for $2 billion. In 2006, Bacardi purchased New Zealand vodka brand 42 Below. Other associated brands include Drambuie Scotch whisky liqueur, DiSaronno Amaretto, and B&B and Benedictine liqueurs. Martini & Rossi is an Italian alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). ... Martini vermouth is a brand of Italian vermouth, named after the Martini & Rossi distillery in Turin which was partly founded by Alessandro Martini. ... Dewars advertisement, East Village Dewars is a brand of Scotch whisky. ... Grey Goose Vodka 750 mL bottle Grey Goose LOrange Vodka 750 mL bottle Grey Goose is a popular vodka. ... Vodka bottling machine, Shatskaya Vodka Shatsk, Russia Vodka (Polish: wódka, Russian: водка) is one of the worlds most popular distilled beverages. ... Sidney E. Frank (October 2, 1919 – January 10, 2006) was an American businessman who became a billionaire through his savvy promotion of Grey Goose vodka and Jägermeister. ... Pacific Dawn Distillers is a drinks manufacturing company based in Ponsonby, Auckland, New Zealand. ... Drambuie (dram boo ee or dram byoo ee) is a honey- and herb-flavoured golden scotch whisky liqueur made from aged malt whisky, heather honey and a secret blend of herbs and spices. ... Duos and Trios is a family of mixed drinks. ...


Opposition to Castro

The Bacardi family (and hence, the company) maintained a fierce opposition to Fidel Castro's revolution in Cuba in the 1960s. In his book, 'Bacardi, The Hidden War', Hernando Calvo Ospina outlines the political element to the family's money. Ospina describes how the Bacardi family and company left Cuba after it became clear that Castro was serious about his pledges for change. However, the exit had started a few years prior to the revolution; the company moved the all important Bacardi international trademarks out of the country to the Bahamas prior to the revolution. The revolutionary government nationalised all Bacardi assets in the country, and like many American businesses, Bacardi declined the settlement offered. Or Opposition to a Participatory Democracy (of Only Party) created by the Popular Socialist Revolution, named The Cuban Revolution The Opposition to Fidel Castros Cuban government is largely unofficial and illegal within Cuba due to the political system led by Fidel Castro being a one party state. ... Or Opposition to a Participatory Democracy (of Only Party) created by the Popular Socialist Revolution, named The Cuban Revolution The Opposition to Fidel Castros Cuban government is largely unofficial and illegal within Cuba due to the political system led by Fidel Castro being a one party state. ... “(TM)” redirects here. ...


Ospina also explains the close ties Bacardi family members had to the US political elite, as well as organizations of state such as the CIA. It is also known that the Bacardi family funded various Cuban exile organizations based in such as CANF The CIA Seal The Central Intelligence Agency (CIA) is an American intelligence agency, responsible for obtaining and analyzing information about foreign governments, corporations, and individuals, and reporting such information to the various branches of the U.S. Government. ... The term Cuban exile usually refers to the large exodus of Cubans fleeing Fidel Castros communist state since the 1959 Cuban Revolution and in particular the wave of Cuban American refugees to the U.S. during the years 1960 and 1979, who sought greater political and economic freedom. ... The Cuban American National Foundation (CANF) is a non-profit organization dedicated to overthrowing the Cuban government of Fidel Castro. ...


Embittered Bacardi helmsman Jose Pepin Bosch bought a surplus B-26 bomber with the hopes of bombing his ex-pal Fidel’s oil refineries (the bold plan was foiled when a picture of the bomber appeared on the front page of New York Times). He was also allegedly involved in the CIA plot to assassinate Castro : documents uncovered during congressional investigations into Kennedy's death bring to light a message outlining how he had plans to assassinate Castro, his brother (Raúl Castro) and Che Guevara. The RECE (Cuban Representation in Exile) also receives funding from Bacardi family members. This article is about the Cuban politician. ... Ernesto Guevara de la Serna (June 14,[1] 1928 – October 9, 1967), commonly known as Che Guevara, El Che or just Che was an Argentine-born Marxist revolutionary, medical doctor , political figure, and leader of Cuban and internationalist guerrillas. ...


More recently, Bacardi lawyers were influential in the drafting of the 1996 Helms-Burton Act which sought to extend the scope of the United States embargo against Cuba.[1] In 1999 Otto Reich, a lobbyist in Washington on behalf of Bacardi Rum, drafted section 211 of the 1999 Omnibus appropriations act, a bill that became known as the Bacardi Act. Section 211 denied trademark protection to Cuban businesses products expropriated after the Cuban revolution, a provision keenly sought by the Bacardi family. The act was aimed primarily at Havana Club brand in America, which had been registered by the Cuban government.[2] Section 211 has been challenged un-successfully by the Cuban government and the European Union in US courts; however, the act has been ruled illegal by the WTO (August 2001). The U.S. Congress has yet to re-examine the matter. Bacardi's political activities have lead to the creation of a 'Boycott Bacardi'[3] campaign in the UK, which has been largely unsuccessful. The Cuban Liberty and Democratic Solidarity (Libertad) Act of 1996 (better known as the Helms-Burton Act) is a United States federal law which strengthens and continues the United States embargo against Cuba. ... The United States embargo against Cuba (described in Cuba as el bloqueo, Spanish for the blockade) is an economic, commercial, and financial embargo imposed on Cuba on February 7, 1962. ... Otto Reich Otto Juan Reich (born October 16, 1945), a Cuban-American, is former senior official in the administrations of Presidents Ronald Reagan and George W. Bush. ... Aerial photo (looking NW) of the Washington Monument and the White House in Washington, DC. Washington, D.C., officially the District of Columbia (also known as D.C.; Washington; the Nations Capital; the District; and, historically, the Federal City) is the capital city and administrative district of the United... In law, eminent domain is the power of the state to appropriate private property for its own use without the owners consent. ... Havana Club is a brand of rum, made in Santa Cruz del Norte, Cuba. ...


Bacardi and Cuba today

Bacardi drinks are not found in Cuba today. The main brand of rum in Cuba is called Havana Club a formally private company expropriated by the government. Havana Club was not a Bacardi brand, though Bacardi later bought the brand from the original owners, the Arechabala family, who had it seized from them by Castro's government after the revolution without compensation. [4][5] In partnership with French company Pernod Ricard, Havana Club is sold all over the world, except for the United States and its territories. Havana Club is a brand of rum, made in Santa Cruz del Norte, Cuba. ... Pernod Ricard is a French company producing alcoholic beverages. ...

The top of the Bacardi Building in Havana, Cuba.

Bacardi, despite having no business tie (in terms of production) to Cuba today, have decided to re-emphasize their Cuban heritage in recent years. This is mainly due to commercial reasons; facing increased competition in the Rum market from the now international brand Havana Club, the company concluded that it was important for sales to associate their rum with Cuba. TV adverts with slogans of 'Welcome to the Latin Quarter' are but one example of this. In 1998, under the distinctive bat logo, the phrase "company founded in Santiago de Cuba in 1862" was added. Image File history File links Metadata Size of this preview: 450 × 600 pixelsFull resolution (1944 × 2592 pixel, file size: 1. ... Image File history File links Metadata Size of this preview: 450 × 600 pixelsFull resolution (1944 × 2592 pixel, file size: 1. ...


Bacardi has faced criticism and legal problems for supposedly attempting to falsely convince consumers they were purchasing rum made in Cuba rather than just marking its heritage. Bacardi adverts in Spain, since 1966, had described a popular combination of rum and coke as "rum and coke". However, after 1998, it began to describe the drink as Cuba Libre - literally translated as "free Cuba" which is the original name of the drink and how it's mostly called in Latin America. In this instance, Bacardi faced a legal ruling from the Spanish Association of Advertising Users which forced the company to stop the advert. They concluded that it could "mislead the viewer as to the true nature of the product" as the advert contained so many pieces of Caribbean imagery, one might conclude it came from Cuba (Ospina, p79). Bacardi continues to fight a war in the courts with the Cuban government of the rights to trademarks around the world. For other meanings of Cuba Libre see Cuba libre (disambiguation) The Cuba Libre (IPA /kuβ̞aliβ̞ɾe/ in Spanish, /kjuːbʌ liːbɹeɪ/ in English) is a cocktail made of Cola, lime, and rum. ...


The Bacardi legacy lives on in Santiago and Havana through their grand buildings and historic significance. The Bacardi Building (Edificio Bacardi) in Old Havana is regarded as one of the finest art deco buildings in Latin America. Old Havana (Spanish: ) contains the core of the original city of Havana. ... Asheville City Hall. ...


Products

Flavored rums Fenced in Beer Garden at Music Festival, Canada Bacardi Breezer, Breezer for short, is a rum-based alcoholic beverage with 4% alcohol (5% in Australasia and Canada). ... Bacardi Superior bottle. ... A bottle of Bacardi 151. ...

Party Drinks This article is about the fruit. ... This article is about flavor as a sensory impression. ... Cultivated raspberries The raspberry (plural, raspberries) is the edible fruit of a number of species of the genus Rubus. ... Binomial name (L.) Osbeck Orange—specifically, sweet orange—refers to the citrus tree Citrus sinensis (syn. ... This article is about the fruit. ... For the political designation, see Eco-socialism. ... Vanilla pods Vanilla is a flavouring derived from orchids in the genus Vanilla native to Mexico. ... Binomial name (L.) Batsch Percentages are relative to US recommendations for adults. ... For other uses, see Coconut (disambiguation). ...

  • Bacardi Bahama Mama
  • Bacardi Rum Island Iced Tea
  • Bacardi Hurricane
  • Bacardi Zombie
  • Bacardi Mai Tai

References

  1. ^ http://library.thinkquest.org/18355/the_helms-burton_act.html
  2. ^ Ann Louise Bardach: Cuba Confidential. Penguin books 2002. p131
  3. ^ http://www.rcgfrfi.easynet.co.uk/ratb/boycott/
  4. ^ http://www.american.edu/ted/bacardi.htm
  5. ^ [1] Suit Seeks to Block Bacardi From Selling Havana Club Rum

External links


  Results from FactBites:
 
Law.com - Suit Seeks to Block Bacardi From Selling Havana Club Rum (584 words)
Bacardi said Pernod Ricard has no trademark registration and no rights to the Havana Club brand in the United States.
Bacardi claims it purchased the rights to the Havana Club trademark from the original owners, the Arechabala family, who made the rum in Cuba from the 1930s until Fidel Castro took power.
Bacardi claims that its Havana Club rum is based on the original recipe created in Cuba.
  More results at FactBites »


 

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