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Badge engineering is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be an issue for a manufacturer to distinguish the differences between two models without damaging the one's reputation. NY NJ Port Authority Police Department Badge. ...
Karl Benzs Velo (vélo means bicycle in French) model (1894) - entered into the first automobile race 2005 MINI Cooper S. An automobile (also motor car or simply car) is a wheeled passenger vehicle that carries its own motor. ...
This article or section does not cite any references or sources. ...
Eagle was a marque of automobiles sold in the United States and Canada from 1988 to 1998. ...
While differences were originally confined to the badges used on the model, more typically it involves slight styling differences, usually limited to the headlights, tail lights, and front and rear fascias. The term derives from the pot metal trademark emblems fastened onto the outside of the car or onto the dashboard. Download high resolution version (1024x768, 141 KB)A red Mk4. ...
Download high resolution version (1024x768, 141 KB)A red Mk4. ...
Image File history File links Mazda 121, eigenes Bild File links The following pages link to this file: Badge engineering Mazda 121 ...
Image File history File links Mazda 121, eigenes Bild File links The following pages link to this file: Badge engineering Mazda 121 ...
A SAAB headlight with combination projector/reflector optics A headlight or headlamp is a lamp, usually attached to the front of a vehicle such as a car, with the purpose of illuminating the road ahead during periods of low visibility, such as night or precipitation. ...
Confusingly, fascia is used for two completely different things in the automotive world. ...
An alloy of copper and lead. ...
Badge engineering is common, but it should not be confused with platform sharing within a company. Platform sharing is different from rebadging, as an automobile platform may be used in many different ways and applications, such as using a single platform to produce and sell a sedan and an SUV. The two products are different automobiles, where as in badge engineering involves using the identical (or nearly identical) finished product. An automobile platform is a shared set of components common to a number of different automobiles. ...
A Toyota Camry, a recognizable sedan The Ford Five Hundred, a full-sized sedan The 3-box design, indicative of a notchback sedan, as illustrated on a full-size luxury sedan. ...
This article or section may be confusing or unclear for some readers, and should be edited to rectify this. ...
Different types of badge engineering
Badge engineering often occurs when an individual manufacturer, such as General Motors, owns a portfolio of different brands, and markets the same car under a different brand. It may be done to expand the ranges of different brands in one market without developing completely new models, such as selling one car as a Chevrolet, a Pontiac, and a Saturn by GM in the United States. It may also be done to sell the same model in different regions and markets simply under a different name. For example, cars built by Daewoo, now owned by GM, are now only badged as Daewoos in South Korea and Vietnam. In other markets, they are now badged as Chevrolets. Similarly, in Australia and New Zealand, where Daewoo was unsuccessful, they are now rebadged as Holden models. The Australian car manufacturing industry experienced major badge reengineering during the 1990s as part of the failed Button car plan. General Motors Corporation (NYSE: GM), also known as GM, is an American automobile maker with worldwide operations and brands including Buick, Cadillac, Chevrolet, GMC, Holden, Hummer, Opel, Pontiac, Saturn, Saab and Vauxhall. ...
A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. ...
Chevrolet (IPA: ʃɛv. ...
Pontiac is a marque of automobile produced by General Motors and sold in the United States, Canada and Mexico from 1926 to the present. ...
Saturn, founded by General Motors Corporation on January 7, 1985 as a wholly-owned subsidiary, is a brand of automobiles marketed in the United States and Canada. ...
General Motors Corporation (NYSE: GM), also known as GM, is an American automobile maker with worldwide operations and brands including Buick, Cadillac, Chevrolet, GMC, Holden, Hummer, Opel, Pontiac, Saturn, Saab and Vauxhall. ...
This article is about the chaebol Daewoo Group. ...
General Motors Corporation (NYSE: GM), also known as GM, is an American automobile maker with worldwide operations and brands including Buick, Cadillac, Chevrolet, GMC, Holden, Hummer, Opel, Pontiac, Saturn, Saab and Vauxhall. ...
Chevrolet (IPA: ʃɛv. ...
This article is about the Australian car manufacturer. ...
The Button Car Plan (also known as the Button Plan) was the informal name given to the Motor Industry Development Plan, initiatives to rationalise the motor vehicle industry made by the Australian Federal Government in the 1980s. ...
Another way badge engineering may occur is when two separate companies pool resources by operating a joint venture to create a product, then selling it each as their own, or trading off products that each brand lacks in its lineup. A prime example of this would be the first-generation Honda Odyssey being rebadged as an Isuzu Oasis because Isuzu needed a minivan, while the Isuzu Rodeo was rebadged as the Honda Passport because Honda had the need for an SUV. The Honda Odyssey is a minivan / large MPV produced by the Japanese automaker Honda since 1995. ...
The Isuzu Oasis is a minivan and the result of a joint venture between Isuzu and Honda. ...
Isuzu Motors Ltd. ...
The Rodeo is a midsize sport utility vehicle made by Isuzu beginning in the model year 1991. ...
The Honda Passport was a mid-size sport utility vehicle produced by Isuzu, released in 1993, as Hondas first truck to be released in the United States. ...
This article or section does not cite its references or sources. ...
This article or section may be confusing or unclear for some readers, and should be edited to rectify this. ...
Language problems or marketing decisions may lead to a car being given a different model name in a certain country (for example, the Mitsubishi Pajero is called the Montero in Spanish-speaking countries and North America and the Shogun in the UK) although this may not constitute badge engineering as the car is still sold under the same brand name. Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ...
The Mitsubishi Pajero, known as the Mitsubishi Montero in the Americas and Spain, and as Mitsubishi Shogun in the United Kingdom, is an SUV built by Mitsubishi Motors. ...
This article is about the international language known as Spanish. ...
World map showing North America A satellite composite image of North America. ...
Badge engineering also occurs between luxury brands and their parent companies. A parent manufacturer may take a model from a mainstream brand, upgrade it with more features, technology, luxury and/or style, then sell it as a more expensive model under a premium marque. An example of this is the Ford Motor Company taking its more mainstream Ford Expedition, and with exterior, interior, and technological work, selling it as the Lincoln Navigator. A marque (French for brand and pronounced as mark) is a brand name, most commonly used for automobile brands. ...
Ford Motor Company is an American multinational corporation and the worlds third largest automaker after Toyota and General Motors, based on worldwide vehicle sales. ...
The Ford Expedition is a full-size SUV built by the Ford Motor Company. ...
The Lincoln Navigator is a full-size luxury SUV produced by the Lincoln division of Ford Motor Company. ...
Models produced under licence A variant on rebadging is licensing models to be produced by other companies.
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