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rediff.com: Balaji Telefilms hikes rates for 2 mega serials: BS (335 words) |
 | Balaji Telefilms asked for a higher fee as it felt that much of Star Plus's success was due to these serials. |
| Balaji asked for a substantial hike as it felt that it contributed a lot to the turnabout in Star's fortunes," the sources said. |
| Balaji Telefilms is a television software house promoted by film star Jeetendra and is widely identified with his daughter Ekta Kapoor, who is the creative director. |
| Balaji Telefilms: Buy (1299 words) |
| Balaji Telefilms seems to be having a good run with its programming catching the audience imagination. |
| Given its track record, Balaji Telefilms is also on a strong footing on its own and could at this point in time dictate terms to channels as it has alternatives. |
| Balaji Telefilms may be no exception to this unless it shows quality disclosures over the next few years to inspire confidence. |
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