Bass
Location	Burton upon Trent, Staffordshire United Kingdom
Owner	InBev
Year opened	1777
Annual production	8.5 million UK barrels (1.3 million hectolitres)
Active Beers
Bass Export	Pale ale
Bass Pale Ale	Pale ale
No. 1	Barley wine
Our Finest Ale	Pale ale

Bass is the name of a former brewery and the brand name for several English beers originally but no longer brewed in Burton upon Trent. Bass is most particularly associated with their pale ale. The distinctive Red Triangle logo for Bass Pale Ale was Britain's first registered trademark. Image File history File links Bass_logo. ... Map sources for Burton-upon-Trent at grid reference SK2422 Burton upon Trent also known as Burton-on-Trent, or simply Burton, is a large town straddling the River Trent in the east of Staffordshire, England, which originally grew up around the monastery of St. ... Staffordshire (abbreviated Staffs) is a landlocked county in the West Midlands region of England. ... InBev (Euronext: INB, NYSE: ABV) is a Belgian brewery company, the worlds largest producer of beer by volume[1] and the second largest alcholic beverage company in the world after British giants Diageo. ... Year 1777 was a common year starting on Wednesday (see link for calendar). ... The barrel is the name of several units of measurement. ... Pale ale is a name given to beers using pale malts which are top fermented. ... Pale ale is a name given to beers using pale malts which are top fermented. ... Barley wine or Barleywine is a style of strong ale originating in England in the nineteenth century (derived from the March or October beers of the 18th century) but now brewed worldwide. ... Pale ale is a name given to beers using pale malts which are top fermented. ... The entrance of a brewery. ... Motto: (French for God and my right) Anthem: God Save the King/Queen Capital London (de facto) Largest city London Official language(s) English (de facto) Unification    - by Athelstan AD 927  Area    - Total 130,395 km² (1st in UK)   50,346 sq mi  Population    - 2006 est. ... A selection of bottled beers A selection of cask beers Beer is the worlds oldest [1] and most popular [2] alcoholic beverage, selling more than 133 billion litres (35 billion gallons) per year. ... Map sources for Burton-upon-Trent at grid reference SK2422 Burton upon Trent also known as Burton-on-Trent, or simply Burton, is a large town straddling the River Trent in the east of Staffordshire, England, which originally grew up around the monastery of St. ... Pale ale is a name given to beers using pale malts which are top fermented. ... This article or section does not cite its references or sources. ... A trademark, trade mark, â„¢ or ®[1] is a distinctive sign of some kind which is used by an organization to uniquely identify itself and its products and services to consumers, and to distinguish the organization and its products or services from those of other organizations. ...

History

The Bass & Co Brewery was established by William Bass in 1777 and was one of the first breweries in Burton upon Trent. Early in the company's history, Bass was exporting bottled beer around the world with the Baltic trade being supplied through the port of Hull. Growing demand led to the building of a second brewery in Burton upon Trent in 1799 by Michael Bass, the founder's son. The water produced from boreholes in the locality became popular with brewers, with 30 different breweries operating in the mid 19th centuries. Year 1777 was a common year starting on Wednesday (see link for calendar). ... The Baltic Sea is located in Northern Europe, from 53°N to 66°N latitude and from 20°E to 26°E longitude. ... Hull or Kingston upon Hull is a British city situated on the north bank of the Humber estuary. ... 1799 was a common year starting on Tuesday (see link for calendar). ...

By the end of the 20th century, following decades of closures and consolidation, Bass was left with one of the two large breweries remaining in the town. It also had substantial holdings in hotels, now owned by InterContinental Hotels Group (IHG). InterContinental Hotels Group (IHG) (LSE: IHG NYSE: IHG) is a multinational company which operates several hotel brands. ...

Over the years of its ascendancy, Bass maintained its dominance in the UK market by the acquisition of other brewers such as Mitchells & Butlers (1961), Charringtons (1967) and William Stones Ltd (1968) (with the overall company being known as Bass, Mitchells and Butlers or Bass Charrington at various times). The Mitchells and Butlers name lives on as the company that retained the licensed retail outlet business when it was separated from the Six Continents PLC company (the successor to Bass PLC) in 2003. Mitchells & Butlers plc run managed pubs, bars and restaurants in over 2,000 outlets. ... 1961 (MCMLXI) was a common year starting on Sunday (the link is to a full 1961 calendar). ... 1967 (MCMLXVII) was a common year starting on Sunday of the Gregorian calendar (the link is to a full 1967 calendar). ... 1968 (MCMLXVIII) was a leap year starting on Monday (the link is to a full 1968 calendar). ... It has been suggested that Licensing (strategic alliance) be merged into this article or section. ... A drawing of a self-service store Retailing consists of the sale of goods/merchandise for personal or household consumption either from a fixed location such as a department store or kiosk, or away from a fixed location and related subordinated services (Definition of the WTO (last page). ... PLC may stand for: Palestinian Legislative Council, law-making body of the Palestinian Authority Parti Libéral du Canada, the term in French for the Liberal Party of Canada Partido Liberal Constitucionalista (or Constitutional Liberal Party), a major political party in Nicaragua Phospholipase C Platoon Leaders Class Polish-Lithuanian Commonwealth... 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ...

Separation of beer and brewery

The brewing business of Bass PLC was bought by the Belgian brewer Interbrew (now InBev) in June 2000, when the remaining hotel and pub holdings were renamed Six Continents plc. Interbrew was a large Belgium-based brewing company which owned many internationally known beers, as well as some smaller local beers. ... InBev (Euronext: INB, NYSE: ABV) is a Belgian brewery company, the worlds largest producer of beer by volume[1] and the second largest alcholic beverage company in the world after British giants Diageo. ... This article is about the year 2000. ... InterContinental Hotels Group (IHG) (LSE: IHG NYSE: IHG) is a multinational company which operates several hotel brands. ...

After the Competition Commission had considered the potential monopoly concerns[1] arising from the deal, Interbrew disposed of Bass Brewers Limited (including the Carling and Worthington brands) to Coors (now Molson Coors Brewing Company), but retained the rights to Bass beer production. The Competition Commission is an independent body responsible for investigating mergers, market shares and conditions and the regulation of UK companies. ... In economics, a monopoly (from the Latin word monopolium - Greek language monos, one + polein, to sell) is defined as a persistent market situation where there is only one provider of a product or service. ... For other uses, see Carling (disambiguation). ... Worthingtons is an English draught beer. ... The Coors Brewing Company is one of the world’s largest brewery companies. ... See either: Molson - Molson ( Canada) Coors - Coors ( United States) ...

The beer was produced under license by Coors, which retained the Bass brewing capacity. Bass Brewers Limited was renamed Coors Brewers Limited. The production license came to an end in 2005, and the license to brew Draught Bass has been taken up by Wolverhampton & Dudley Breweries PLC, who started production at the Marston's Brewery, also in Burton. Keg Bass, the type exported to the USA, is no longer brewed in Burton and is now imported by Anheuser-Busch. 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... ... Marstons is the colloquial name for the brewer and pub operator Marstons PLC; some of its beer output; and the Marstons Brewery. ... Anheuser-Busch NYSE: BUD Anheuser-Busch, based in St. ...

Next to the brewery, the Bass Museum of Brewing, recently renamed as 'The Coors Visitor Centre', is Burton upon Trent's largest tourist attraction, presenting the history of brewing in the town.

Red Triangle logo

Bass was a pioneer in international brand marketing. The Bass Red Triangle is one of the world's oldest logos and was the first trademark to be registered in Britain. The 1875 Trademarks Registration Act came into effect on 1 January 1876 and that New Year's Eve, a Bass employee waited overnight outside the registrar's office, in order to be the first in the queue to register a trademark the next morning. In fact Bass got the first two registrations, the first being the Bass Red Triangle for their pale ale and the second the Bass Red Diamond for their strong ale. A trademark, trade mark, ™ or ®[1] is a distinctive sign of some kind which is used by an organization to uniquely identify itself and its products and services to consumers, and to distinguish the organization and its products or services from those of other organizations. ... January 1 is the first day of the calendar year in both the Julian and Gregorian calendars. ... 1876 (MDCCCLXXVI) was a leap year starting on Saturday. ...

Bass are the main sponsors of Bristol Rugby for the 2006/07 season and so the red triangle logo appears prominently on both the home and away shirt worn by the team. Bristol Rugby are the first class rugby club in Bristol, England. ...

Shandy Bass

In the UK there is also a fizzy soft drink called Bass Shandy, which is made with Bass beer. It contains 0.5% alcohol by volume and it is made by Britvic. A soft drink is a drink that contains no alcohol. ... A popular shandy Shandy is a term for beer flavoured with lemonade or some sort of soft drink. ... Alcohol by volume (ABV) is an indication of how much alcohol (expressed as a percentage) is included in an alcoholic beverage. ... Britvic LSE: BVIC is a British producer of soft drinks. ...

Bass in art

Bottles of Bass beer can be seen alongside the champagne on the Bar at the Folies-Bergère in Edouard Manet's painting of 1882.

Although today the Red Triangle has been eclipsed by larger brands, the strength of the logo can be seen by its appearance in art and literature through history. Bottles of Bass Pale Ale bearing the triangle can be seen in Edouard Manet's 1882 painting Bar at the Folies-Bergère. Bottles of Bass can also be seen in over 40 paintings by Picasso, mostly at the height of his Cubist period around 1914. Some of his paintings at the time included collage elements, and the Bass label provided a convenient bold symbol that would have been as immediately recognised at the time (e.g. Ma Jolie, Verre, violon et bouteille de Bass & Bouteille de Bass, verre et journal.) Image File history File links Edouard Manet. ... Image File history File links Edouard Manet. ... Édouard Manet (portrait by Nadar) Édouard Manet (January 23, 1832 - April 30, 1883) was a noted French painter. ... Édouard Manet (portrait by Nadar) Édouard Manet (January 23, 1832 - April 30, 1883) was a noted French painter. ... 1882 (MDCCCLXXXII) was a common year starting on Sunday (see link for calendar) of the Gregorian calendar or a common year starting on Tuesday of the 12-day slower Julian calendar. ... Young Pablo Picasso Pablo Picasso (October 25, 1881 – April 8, 1973) was a Spanish painter and sculptor. ... It has been suggested that Analytic cubism, Synthetic cubism be merged into this article or section. ... Year 1914 (MCMXIV) was a common year starting on Thursday (see link for calendar). ... Collage (From the French: , to stick) is regarded as a work of visual arts made from an assemblage of different forms, thus creating a new whole. ...

Other examples are:

• The Spanish artist Juan Gris followed Picasso's lead and incorporated the Red Triangle into his Cubist paintings of the 1920s, most notably in La Bouteille de Bass of 1925.
• John Emms a student of Lord Leighton became a prolific painter of animals most especially dogs, including Smooth Coated Fox Terrier which shows a bottle of Bass in the background and Vice Regal which also shows a dog with a bottle of Bass.
• Charles Spencelayh's painting The Steward, depicting a steward opening a bottle of Bass, may have been commissioned by the Brewery to be used in advertising.
• Morris Blackburn uses it in a woodcut, "Still Life (Bass Ale)" (1939).
• Levi Wells Prentice included a bottle in his Still Life with Basses Ale, c. 1890, also shows the Dog's Head trademark of one of Bass' American importers.
• Arthur Rackham's illustrations for The Wind in the Willows by Kenneth Grahame, use the Bass logo to represent beer.
• Quentin Blake showed a bottle of Bass in one of his illustrations for Roald Dahl's book The Twits.
• More recently Tom Mabon feature Bass ale in Beer and Fruit painted in 1999.

The Sunblind, 1914, Tate Gallery. ... The 1920s was a decade sometimes referred to as the Jazz Age or the Roaring Twenties, usually applied to America. ... 1925 (MCMXXV) was a common year starting on Thursday (link will take you to calendar). ... John Emms (born 14 March 1967) is a British chess grandmaster and writer. ... Frederic Leighton, 1st Baron Leighton (December 31, 1830 - January 25, 1896) was an English painter and sculptor. ... Levi Wells Prentice (b. ... An illustration from Alices Adventures in Wonderland Arthur Rackham (September 19, 1867 – September 6, 1939) was a prolific British book illustrator. ... Ratty and Mole, as interpreted by E. H. Shepard The Wind in the Willows is a classic of childrens literature written in 1908 by Kenneth Grahame. ... Kenneth Grahame Kenneth Grahame (March 8, 1859 – July 6, 1932) was a Scottish novelist. ... Professor Quentin Saxby Blake, CBE (born December 16, 1932) is a British cartoonist and author. ... Roald Dahl (IPA: ) (September 13, 1916 – November 23, 1990) was a Welsh novelist and short story author of Norwegian descent, famous as a writer for both children and adults. ... 1999 (MCMXCIX) was a common year starting on Friday, and was designated the International Year of Older Persons by the United Nations. ...

References

• Bass Official web site
• The Coors (formerly Bass) Museum of Brewing in Burton upon Trent