bebe stores, Inc.
Type	Public (NASDAQ: BEBE)
Founded	1977
Headquarters	400 Valley Drive Brisbane, California United States
Key people	Manny Mashouf; Chairman Gregory Scott; Director and CEO
Industry	Clothing retail
Products	Apparel
Revenue	$509.5 million USD (2005)
Employees	3,400 (2005)
Website	www.bebe.com

bebe stores (pronounced bee-bee) is an American clothing retailer founded in 1976 by the Iranian-born Manny Mashouf, who emigrated to the United States in the early 70s and opened the first bebe store in San Francisco. "Bebe" is the Persian word for "queen." Image File history File links Gn_logo_bebe_a. ... This article does not cite any references or sources. ... NASDAQ in Times Square, New York City. ... Also: 1977 (album) by Ash. ... Brisbane is a small city located in the northern part of San Mateo County, California. ... Manny Mashouf is an Iranian born businessman. ... Clothing protects the vulnerable nude human body from the extremes of weather, other features of our environment, and for safety reasons. ... Look up revenue in Wiktionary, the free dictionary. ... Image File history File links No higher resolution available. ... “USD” redirects here. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... This article is about work. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... Clothing protects the vulnerable nude human body from the extremes of weather, other features of our environment, and for safety reasons. ... Year 1976 Pick up sticks(MCMLXXVI) was a leap year starting on Thursday (link will display full calendar) of the Gregorian calendar. ... Manny Mashouf is an Iranian born businessman. ... This page is a candidate for speedy deletion. ... “Farsi” redirects here. ...

The company designs, develops, and produces contemporary women's apparel and accessories, catering towards the 21- to 35-year-old woman who "seeks current fashion trends to suit her lifestyle". According to the company's SEC filing for 2005, the bebe look attempts to appeal to a "modern, sexy, sophisticated, body-conscious woman who takes pride in her appearance". An SEC filing is financial statement or other formal document submitted to the U.S. Securities and Exchange Commission (SEC). ...

Manny Mashouf owns 54% of the company.[1]

Stores

bebe stores headquarters in Brisbane

The company markets its products under the bebe, COLLECTION bebe, BEBE SPORT, and 'bebe O' brand names through 279 retail stores, of which 202 are bebe stores, 56 are BEBE SPORT stores, 20 are bebe outlet stores and 1 is a bebe accessories store located in the United States, U.S. Virgin Islands, Puerto Rico, and Canada.[2] The company also operates a website and licenses 14 international stores.[3] Image File history File links Size of this preview: 735 × 599 pixelsFull resolution (1256 × 1024 pixel, file size: 382 KB, MIME type: image/jpeg)The headquarters of bebe stores in Brisbane, California. ... Image File history File links Size of this preview: 735 × 599 pixelsFull resolution (1256 × 1024 pixel, file size: 382 KB, MIME type: image/jpeg)The headquarters of bebe stores in Brisbane, California. ...

• bebe: the first store was opened in San Francisco in 1976.

• BEBE SPORT: The company launched BEBE SPORT in fiscal year 2003 to focus on active lifestyle via sportswear, tops, sweaters, outerwear, and accessories.

• bebe outlets: bebe outlets provide clearance merchandise, bebe logo merchandise and "special cuts produced under the bebe O label exclusively for the outlet stores.[4]

• online: bebe.com provides bebe and BEBE SPORT merchandise.

This page is a candidate for speedy deletion. ... Year 1976 Pick up sticks(MCMLXXVI) was a leap year starting on Thursday (link will display full calendar) of the Gregorian calendar. ...

Marketing

Advertising Campaigns

The company utilizes an outside advertising agency works produce quarterly ads which are featured in fashion and lifestyle magazines, outdoor advertising, catalog, in-store visual presentation and on the bebe.com website.[5]

Models used in bebe advertising campaigns include Adriana Lima, Alice Dodd, James King, Isabeli Fontana, Magdalena Wrobel, Nina Brosh, Rose McGowan, Shirley Mallmann, Valeria Mazza, Yamila Diaz and Susan Eldridge. Adriana Francesca Lima (born June 12, 1981) is a Brazilian supermodel. ... Jaime King (born April 23, 1979) is an American film actress and is considered One of the worlds top fashion models.[1] She also goes by the names Jamie King and most especially James King, which was a childhood nickname given to King by her parents that she used... Isabeli Bergossi Fontana (born July 4, 1983) is a Brazilian supermodel. ... Magdalena Wróbel (born in Sopot, Poland), is a supermodel best known as the spokesmodel for Wonderbras Three Degrees of Wonder and a Victorias Secret supermodel. ... Nina Brosh (born November 12, 1975) is an Israeli model and actress. ... Rose Arianna McGowan (born September 5, 1973) is an American actress best known for her role as Paige Matthews in The WB television series Charmed and the cult-classic The Doom Generation. ... Valeria Raquel Mazza (born February 17, 1972) is an Argentine fashion supermodel. ... Yamila Diaz on the cover of Sports Illustrated Yamila Diaz-Rahi (born March 9, 1976 in Buenos Aires, Argentina) is a professional model of Lebanese and Spanish descent. ... This article does not cite any references or sources. ...

To further brand exposure, the company signs celebrities for longer ad campaigns. Mischa Barton was the face of bebe's 2006 ad campaign. The company signed actresses Rebecca Romijn as the face of bebe from Spring 2007 through Spring 2008 and Eva Longoria as the face of BEBE SPORT from Spring 2007 through Spring 2009.[6] Mischa Anne Barton (born January 24, 1986) is an English-born American actress and fashion model, best known for her role as Marissa Cooper on the former Fox television teen drama series // Barton was born in Hammersmith, London, England, to Nuala (Quinn), a photographer, and Paul Marsden Barton, a stockbroker. ... Rebecca Alie Romijn (born November 6, 1972) is an American film and television actress and former fashion model. ... For the baseball player with a similar name, see Evan Longoria. ...

Events

Additional marketing is provided by scheduled events. Bebe has semi annual collection preview events where clients are invited to preview the latest collections at bebe stores. Additionally, the company partners with national and regional magazines to host events benefiting non-profit organizations.[7]

Vertical Integration

The company designs and develops the majority of merchandise in-house with outsourced manufacturing. Outsourcing became part of the business lexicon during the 1980s and refers to the delegation of non-core operations from internal production to an external entity specializing in the management of that operation. ...

External links

• bebe Official Website
• bebe ad fan site has examples of bebe advertisements

References

Bebe Stores 2005 Annual Report [8]