|
Bernard Matthews is a food processing company headquartered in Norwich, Norfolk, with 57 farms throughout Norfolk, Suffolk and Lincolnshire [1]. They produce and market turkey and other meat products, oven-ready turkeys, day-old turkeys, fish products and other poultry products. As well as the United Kingdom, activities are carried out in New Zealand, Germany, France, Guernsey, Hungary (under the SaGa Foods label) and Poland. Shown within Norfolk Geography Status: City (1195) Government Region: East of England Administrative County: Norfolk Area: - Total Ranked 322nd 39. ...
Norfolk (pronounced IPA: ) is a low-lying county in East Anglia in the east of southern England. ...
Norfolk (pronounced IPA: ) is a low-lying county in East Anglia in the east of southern England. ...
Suffolk (pronounced ) is a large historic and modern non-metropolitan county in the East Anglia region of eastern England. ...
Lincolnshire (abbreviated Lincs) is a county in the east of England. ...
Bernard Matthews today farms 8 million turkeys every year in the UK, feeding them a vegetarian diet of non-GM crops from the company's own feed mills. After pressure from consumer groups and Greenpeace [2], all fresh turkeys and turkey products have been non-GM fed since March 2001 [3].
The company was founded in 1950, soon after finishing his education at Chigwell School, by Bernard Matthews. Its headquarters moved to its present location, Great Witchingham Hall near Norwich, in 1955. After being floated on the stock exchange in 1971, the company has recently reverted to being a limited company with ownership returning to the Matthews family. Chigwell School is an English public school in the Epping Forest district of Essex. ...
In 1960, Bernard Matthews entered the Guinness Book of Records as the biggest turkey farmer in Europe [4]. In 1980 the company launched its first TV commercial featuring Turkey Breast Roast, with Matthews himself introducing the famous 'Bootiful' catchphrase in his thick Norfolk accent [5].
In 2000, Bernard Matthews successfully fought off a take-over bid from US food giant Sara Lee [6]. As of 2005 annual turnover is over £400 million, according to the company's website. Sara Lee Corporation (NYSE: SLE) is an American consumer-goods company based in Illinois. ...
One of Bernard Matthews' products, "Turkey Twizzlers", became a subject of controversy in January 2005, when they were singled out for particular criticism by the chef Jamie Oliver in his television series Jamie's School Dinners. The product became an emblem of the mass-produced processed food that Oliver wanted to remove from schools. In the wake of the programme, several major catering organisations announced that they would no longer serve Turkey Twizzlers in schools. Look up Controversy in Wiktionary, the free dictionary. ...
James Trevor Oliver, MBE (born May 27, 1975), better known as Jamie Oliver and The Naked Chef, is an English celebrity chef. ...
Jamie Oliver on Jamies School Dinners Jamies School Dinners was a four-episode documentary series broadcast on Channel 4 in the UK from 23 February — 16 March 2005. ...
For four years the company was embroiled in a dispute over the use of the Internet domain name bernardmatthews.co.uk, which ended in a successful action through the Nominet UK Dispute Resolution Service [7].
External links |
Feeds |
Contact