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It simply is. Bias is a small word that identifies the collective influences of the entire context of a message.
Status Quo bias: The news media believe "the system works." During the "fiasco in Florida," recall that the news media were compelled to remind us that the Constitution was safe, the process was working, and all would be well.
This bias helps journalists establish and maintain a cultural identity as knowledgeable insiders (although many journalists reject the notion that follows from this--that they are players in the game and not merely observers).
A bias is a prejudice in a general or specific sense, usually in the sense for having a preference to one particular point of view or ideological perspective.
A bias could, for example, lead one to accept or deny the truth of a claim, not on the basis of the strength of the arguments in support of the claim themselves, but because of the extent of the claim's correspondence with one's own preconceived ideas.
A systematic bias is a bias resulting from a flaw integral to the system within which the bias arises (for example, an incorrectly calibrated thermostat may consistently read – that is 'be biased' – several degrees hotter or colder than actual temperature).
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