In addition to McDonald's signature sandwich, Big Mac was the name of a character in McDonaldland, the fictional world created as an advertising campaign for McDonald's. Big Mac was similar to Mayor McCheese, except he was the chief of police, wearing a constable uniform and sporting a large Big Mac for a head. He was the main source of law and order in McDonaldland, spending most of his time chasing the Hamburglar and Captain Crook. He was featured in several of the campaign's commercials throughout the late '70s and early '80s. The character was eventually dropped during the streamlining of the characters in the '80s. McDonalds Sekime national route store (Osaka, Japan) McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants. ... McDonalds Big Mac, purchased in Australia The Big Mac is a type of hamburger sold since 1968 by the McDonalds chain of fast food restaurants. ... McDonaldland is a fictional place used in marketing for McDonalds to young audiences. ... Mayor McCheese is the mayor of the fictional McDonaldland, created for an advertising narrative for the McDonalds fast food chain. ... Chief of Police is the title typically given to the head of a police department, particularly in the United States and Canada. ... A constable is a person holding a particular office, most commonly in law enforcement. ... McDonalds Big Mac, purchased in Australia The Big Mac is a type of hamburger sold since 1968 by the McDonalds chain of fast food restaurants. ... The Hamburglar circa 1970s The Hamburglar circa 1980s The Hamburglar circa 2003 The Hamburglar is a fictional character that was once part of the marketing campaign of McDonalds. ... Captain Crook is a fictional character who was used in marketing for McDonalds Restaurants from 1971. ... The 1970s decade refers to the years from 1971 to 1980, inclusive. ... MacGyver - 1980s hero The 1980s decade refers to the years from 1980 to 1989, inclusive. ...

The character was still visible to the public years after being dropped from the advertising campaigns, remaining incorporated among the core characters in the restaurant's "Playland" playgrounds, and in the McDonaldland-themed Happy Meal toys. [1] The same was true for Mayor McCheese, and although that character has become become somewhat of a pop-culture icon in recent years, Big Mac has fallen into relative obscurity. Happy Meal logo, English Happy Meal logo, Japanese. ... Popular culture, or pop culture, is the vernacular (peoples) culture that prevails in a modern society. ...

More recently, the character was parodied on the short-lived Clerks: The Animated Series, in which the chief of police, who was apparently on his way to a costume party, shows up at a press conference dressed as the character, ironically following a similar blunder by the town mayor who had dressed up as Mayor McCheese. In contemporary usage, parody is a form of satire that imitates another work of art in order to ridicule it. ...