Bird's Custard

Bird's Custard is the brand-name given to (and original version of) a cornflour-based powder that, when mixed with milk, thickens to form a custard-like sauce. It was invented by Alfred Bird in 1837 because his wife was allergic to eggs, a key ingredient used to thicken custards. Image File history File linksMetadata Download high resolution version (3008x2000, 2213 KB) File links The following pages link to this file: Birds Custard Metadata This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. ... Image File history File linksMetadata Download high resolution version (3008x2000, 2213 KB) File links The following pages link to this file: Birds Custard Metadata This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. ... Products made out of cornstarch Cornstarch, or cornflour, is the starch of the maize grain, commonly known as corn. ... A glass of cow milk Milk most often means the nutrient liquid produced by the mammary glands of female mammals. ... Custard is a family of preparations based on milk and eggs, thickened with heat. ... ... | Queen Victoria, Queen of the United Kingdom (1837 - 1901) 1837 was a common year starting on Sunday (see link for calendar). ... An allergy can refer to several kinds of immune reactions including Type I hypersensitivity in which a persons body is hypersensitised and develops IgE type antibodies to typical proteins. ... A carton of free-range chicken eggs Ostrich egg Bird eggs are a common food source. ...

In some places, such as the United Kingdom, the popularity of this type of dessert is such that it is simply known as "custard". In such cases, general usage of the word may be more likely to refer to the "Bird's" custard rather than to the traditional egg-based variety.

In addition to the Bird's brand, generic versions of the same cornflour-based custard are widely available. In recent years, "instant" versions (containing powdered milk and sugar, and requiring only hot water), and ready-made custard in tins and cartons have also become popular.

History of Bird's Custard

After he discovered his custard was popular, Bird formed Alfred Bird and Sons Ltd. of Birmingham. By 1843, the company was also making the newly invented baking powder and by 1844 was promoting custard powder nationally. By 1895 the company was producing Blancmange powder, jelly powder, and egg substitute. World War I saw Bird's Custard supplied to the British armed forces. 1843 was a common year starting on Sunday (see link for calendar). ... Baking powder is a dry chemical leavening agent used in baking. ... 1844 was a leap year starting on Monday (see link for calendar). ... 1895 (MDCCCXCV) was a common year starting on Tuesday (see link for calendar) of the Gregorian calendar (or a common year starting on Thursday of the 12-day-slower Julian calendar). ... Combatants Allies: Serbia, Russia, France, Romania, Belgium, British Empire, United States, Italy, and others Central Powers: Germany, Austria-Hungary, Bulgaria, Ottoman Empire Casualties Military dead:5 million Civilian dead:3 million Total dead:8 million Military dead:4 million Civilian dead:3 million Total dead:7 million The First World...

The company was one of the early users of promotional items and colourful advertising campaigns. The famous 'three bird' logo, however, was relatively late in arriving, and only introduced in 1929. 1929 (MCMXXIX) was a common year starting on Tuesday (link will take you to calendar). ...

World War II saw rationing and serious production limits. Shortly after the war, Bird's was purchased by the General Foods Corporation, which was itself taken over by Philip Morris in the 1980s and merged into Kraft Foods. Although the Bird's Custard product remains, the company itself is now just a brand. In late 2004, Kraft sold Bird's Custard and some other Kraft brands to Premier Foods, who are the current owners. [1] [2] Combatants Allies: Poland, British Commonwealth, France/Free France, Soviet Union, United States, China, and others Axis Powers: Germany, Italy, Japan, and others Casualties Military dead: 17 million Civilian dead: 33 million Total dead: 50 million Military dead: 8 million Civilian dead: 4 million Total dead: 12 million World War II... General Foods Corporation was a company established under that name by Marjorie Merriweather Post in 1929. ... Altria Group, Inc. ... MacGyver is one of the symbols of 1980s The 1980s decade refers to the years from 1980 to 1989, inclusive. ... Kraft Foods Inc. ... Premier Foods plc is a British based food manufacturer headquartered in St Albans. ...

The original custard factory is long gone, but the larger factory Bird's opened in Gibb Street remains, and has been preserved as the Custard Factory Arts Centre. The Custard Factory is an arts and media centre located in Birmingham, England (grid reference SP078864). ...