|
Boase Massimi Pollitt (BMP) is an advertising agency founded in October 1968 by Martin Boase, Gabe Massimi, and Stanley Pollitt.
The three founders had previously worked at Pritchard Wood, but went their own way after failing to buy the company from its parent. Cadbury-Schweppes had been a client of Pritchard Wood, and BMP's first campaign was for Cadbury's Smash, a powdered mashed-potato mix. Other early BMP campaigns included the Cresta bear ("it's frothy, man"), Hofmeister bear, the Humphreys, and John Smith's Arkwright - all stemming from the brain of creative director and undisputed advertising genius John Webster. Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in London. ...
Smash is the most popular brand of instant mashed potato in the UK. The preparation of Smash is extremely simple, making the product popular with those short of time or lacking inclination to manually prepare mashed potato. ...
In 1977, Havas of France paid £1.5m for a 50% stake in BMP. It later sold its holding back to BMP.
In 1983, BMP floated on the London Stock Exchange valued at £16 million. After a hostile bid by a French company, BMP was bought in 1989 for £125 million ($200 million) by DDB Worldwide, part of Omnicom Group, a giant American holding company controlling many agencies. The Source by Greyworld, in the new LSE building Paternoster Square. ...
The Omnicom Group (NYSE: OMC) is the worlds largest advertising agency holding company in terms of revenue (number two is WPP Group plc). ...
A poll in 2000 that selected the UK's top 100 television commercials found that 16 were produced by BMP DDB, of which 11 were created by John Webster. One example was the BMP advertisements for the Barclaycard credit card, featuring an accident-prone card user, later expanded into the character of Johnny English played by Rowan Atkinson. *[1] BMP was also regularly honoured at the D&AD awards in London, Cannes awards, and Clio awards in the U.S. A television commercial (often called an advert in the United Kingdom) is a form of advertising in which goods, services, organizations, ideas, etc. ...
Johnny English (2003) is a comic movie parodying the James Bond secret agent genre, starring Rowan Atkinson as the incompetent British spy of the title, with John Malkovich, Natalie Imbruglia and Ben Miller, and featuring a unique car chase. ...
Rowan Atkinson on promotion tour for his movie Bean in Hürth, Germany August, 1997 Rowan Sebastian Atkinson (born January 6, 1955 in Consett, County Durham, England) is an English comedian, actor and writer best known for his title roles in British television as the Blackadder and Mr. ...
The company had a strong relationship with the Labour Party, dating from the early 1970s when it placed press advertisements for the TUC, attacking the then-Conservative government's Industrial Relations Bill. BMP created the advertising for the Labour Party in several successive general election campaigns. Chris Powell, BMP DDB Needham's chief executive until 2004, is the brother of Jonathan Powell, the Labour Party's chief of staff, and several people who served in the Labour Party's Shadow Communications Agency came from BMP. The Labour Party is a centre-left or social democratic political party in Britain (see British politics), and one of the United Kingdoms three main political parties. ...
Image:TradeUnionsCongress20050108 CopyrightKaihsuTai. ...
In 2005 the company name was officially changed to DDB London, in line with the DDB network's (belated) policy of rebranding agencies it had acquired worldwide.
External links |
Feeds |
Contact